- Interpublic Ups Global Ad Outlook, Nearly Doubles Previous Growth Rate
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2010
Interpublic's Magna Global unit this morning issued a revised outlook for t ...
- Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium
Online Media Daily, Joe Mandese - Wednesday, June 16, 2010
Online advertising is now on pace to become the world's second large ...
- Radio, Not TV, Most Influential Medium In Minutes Before Shopping
Raw, Joe Mandese - Wednesday, June 16, 2010
Want to influence consumers just prior to shopping for products. Turns o ...
- But What Does It Taste Like, Chicken?
Raw, Joe Mandese - Wednesday, June 16, 2010
Magazine World magazine just announced that it will feature a "Peel ...
- This Just Tweeted In: Digital Insiders Obsessed About Twitter
Raw, Joe Mandese - Wednesday, June 16, 2010
That's what I took from the opening statement in the opening pan ...
- Is Yahoo Adding To Its Own Oversupply?
Raw, Joe Mandese - Wednesday, June 16, 2010
Peter Kafka is a good journalist, but he's a lousy on-stage interviewe ...
- Steve Grubbs To Advise OOH TV Operator AMS
Raw, Joe Mandese - Wednesday, June 16, 2010
Former Omnicom Media Group Entertainment & Sports CEO Steve Grubbs has join ...
- OMMA Publish: No Hand-Wringing Here
Raw, Joe Mandese - Wednesday, June 16, 2010
That's the way OMMA Publish programming chair Steve Smith kicked things o ...
- Wolff To Singh: 'You're Missing The Point'
Show Daily, Joe Mandese - Wednesday, June 16, 2010
Michael Wolff is a smart guy, but now he's lecturing Shive Sin ...
- Wolff: Not All Traffic Is Created Equal
Show Daily, Joe Mandese - Wednesday, June 16, 2010
According to Newser Founder Michael Wolff, the big rush toward social med ...
- Finally, A Member Of The Digerati Knocking Twitter (Well, Sort Of)
Show Daily, Joe Mandese - Wednesday, June 16, 2010
Finally, A Member Of The Digerati Knocking Twitter (Well, Sort Of) ...
- Based On This Stat, You're Less Likely To Read This Post
Show Daily, Joe Mandese - Wednesday, June 16, 2010
A critical statistic that is often overlooked by our industry comes fr ...
- Carl Fremont And The Silver Lining Of The Great Recession
Show Daily, Joe Mandese - Wednesday, June 16, 2010
That's right, Digitas global media chief Carl Fremont actually thinks the recessi ...
- Be Careful Next Time You Invoke The 'P' Word In Veino
Show Daily, Joe Mandese - Wednesday, June 16, 2010
After years of bad-mouthing the "procurement" process, it turns out that that ...
- Brian Wieser's Big 5: Factors Influencing Why Advertising Is Changing (Why It Is Not)
Show Daily, Joe Mandese - Wednesday, June 16, 2010
Interpublic global forecasting chief Brian Wieser kicked his presentation off at OM ...
- Finally, The First Applause Of The Day, And It Goes To...
Show Daily, Joe Mandese - Wednesday, June 16, 2010
Time Inc. Digital chief Kirk McDonald's quip: "Ad Networks have taught ...
- Reintroducing Scarcity (Stay Tuned For The Answer)
Show Daily, Joe Mandese - Wednesday, June 16, 2010
Sound scary? Nah, but it may be a necessity, according to Ki ...
- Which Came First The Advertiser Or The Audience?
Show Daily, Joe Mandese - Wednesday, June 16, 2010
That's the Zen-like parable that Yahoo has been trying to answer ...
- DirecTV, NCC To Offer 'Addressable' Spot TV Ads
Raw, Joe Mandese - Tuesday, June 15, 2010
Satellite TV operator DirecTV and cable TV ad rep firm NCC Med ...
- Why The Upfront Isn't Such A Big Deal Online
Raw, Joe Mandese - Tuesday, June 15, 2010
According to Havas Digital's Adam Kasper, it's because there isn't any "scarcit ...
- GroupM Signs Up For Arbitron's Portable People Meters/Diary Ratings
Raw, Joe Mandese - Tuesday, June 15, 2010
In an important sign of support from Madison Avenue, Arbitron just announc ...
- Chris Jones To Handle Communications For Initiative
Raw, Joe Mandese - Tuesday, June 15, 2010
Interpublic's Initiative unit has named former Cabletelevision Advertising Bureau PR guy Chr ...
- TV 3.0
Raw, Joe Mandese - Tuesday, June 15, 2010
Well, that's what I'm calling it anyway. It is the opening keyno ...
- From Subservient Chicken To The Landlord: A Brief History Of Online Video
Raw, Joe Mandese - Tuesday, June 15, 2010
I didn't catch the name of the plucky gal from Yahoo w ...
- 'Do Or Do Not... There Is No Try'
Show Daily, Joe Mandese - Tuesday, June 15, 2010
That was the Jedi wisdom imparted by Ogilvy's Rob Davis, by w ...
- Coming To Grips With Online's GRPs (Or Not)
Show Daily, Joe Mandese - Tuesday, June 15, 2010
Or EGRPs, or IGRPs, or whatever you want to call them. T ...
- Vivaki's Scheppach: Canoe Is Operating Ass, Er, Stern Backwards
Show Daily, Joe Mandese - Tuesday, June 15, 2010
That's what VivaKi video guru Tracey Scheppach just said on OMMA Video ...
- Guilt And Shame On Madison Avenue
Show Daily, Joe Mandese - Tuesday, June 15, 2010
It's probably a little bit of both, if you hear OMMA Vid ...
- If You Like Change, You're Going To Love Online Video
Show Daily, Joe Mandese - Tuesday, June 15, 2010
That was more or less the way Hanlon wrapped his OMMA Vid ...
- Tania Yuki's Pretty Significant Deltas
Show Daily, Joe Mandese - Tuesday, June 15, 2010
If you think the conversion of "analog dollars to digital dimes" w ...