- Partilla Parts With Clear Channel, Returns To Agency World As COO Of Dentsu West
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2010
After effectively creating the equivalent of full-service agencies to drive business with ...
- As An Ad Medium, Social Media Now On Par With VOD, HDTV
Online Media Daily, Joe Mandese - Monday, November 29, 2010
Social media may have reached critical mass as a consumer medium, b ...
- How The Better Half Surfs: Pew Finds Online Wealth Gap
Raw, Joe Mandese - Wednesday, November 24, 2010
It may come as no surprise that the most affluent households u ...
- Donovan Vs. MediaBank: Round 3, Publicis Poised To Consolidate
MediaDailyNews, Joe Mandese - Tuesday, November 23, 2010
Just weeks after Interpublic's Mediabrands division pulled all of its U.S. media-buyi ...
- Nielsen Launches Media Analytics, Taps Sequent's Moult To Run It
MediaDailyNews, Joe Mandese - Monday, November 22, 2010
Nielsen Co. Monday announced the creation of new "media analytics" initiative, a ...
- Holding Cos. Raid Indie Creatives: WPP Hails Taxi, IPG Taps Mother
MediaDailyNews, Joe Mandese - Monday, November 22, 2010
Two of Madison Avenue's biggest agency holding companies - WPP and Interpubl ...
- Bollore's Stake In Aegis Is Reduced, Move Follows Mitchell Acquisition
MediaDailyNews, Joe Mandese - Friday, November 19, 2010
French financier Vincent Bollore appears to have had his position in Aeg ...
- What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity
MediaDailyNews, Joe Mandese - Friday, November 19, 2010
In a trend that appears to defy media planning logic, if n ...
- TVGuide.com Personalizes 'Social TV'
Online Media Daily, Joe Mandese - Thursday, November 18, 2010
In a bid to become the primary online online destination people u ...
- A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
At a time when Madison Avenue and the TV industry are sti ...
- Reciprocal Brands: Interpublic Trades UM's Telesco To Orion, Cites Barter Expansion
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
As part of a major expansion of its corporate media trading uni ...
- Dear Nielsen: Your Diaries Suck
MediaDailyNews, Joe Mandese - Wednesday, November 17, 2010
The ad industry's ratings watchdog, the Media Rating Council (MRC), has withdra ...
- Nielsen: We Missed 5% Of Users For The Top 1,000 Sites
Online Media Daily, Joe Mandese - Wednesday, November 17, 2010
Nielsen underreported the audiences of the top 1,000 Web sites by ...
- Byrne To Succeed Nesvig As Fox Sales Chief
Raw, Joe Mandese - Wednesday, November 17, 2010
Long-time Fox Broadcasting Co. sales executive Toby Byrne has been named preside ...
- Aegis Reports Strong Quarter, Driven By New Business
MediaDailyNews, Joe Mandese - Friday, November 12, 2010
Aegis Group, the parent of media agencies such as Carat, Isobar, a ...
- Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be acceleratin ...
- Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time In ...
- Interpublic Makes World Wide Web A Local Buy, Will Serve 'Micro Targeted' In-Banner Video Ads
Online Media Daily, Joe Mandese - Wednesday, November 10, 2010
It may be called the World Wide Web, but one of Madis ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2010
The marketplace of out-of-home video networks continues to expand, and if Niels ...
- Mobile TV Test Shows Positive Ad Results, Two-Thirds Watched Spots Out-of-Home
MediaDailyNews, Joe Mandese - Monday, November 8, 2010
Over-the-air, cable and satellite TV may be facing ongoing challenges from digit ...
- Mediabrands Making Magic, Reorganizes To Market It
Online Media Daily, Joe Mandese - Monday, November 8, 2010
Mediabrands Ventures, the expansionary division within Interpublic's Mediabrands division, has slightly reorganiz ...
- Nielsen Discloses Internet Data SNAFU, Reported Erroneous Declines
Online Media Daily, Joe Mandese - Thursday, November 4, 2010
Nielsen Co. Thursday began informing clients that it has been erroneously reporti ...
- 4A's Names Liason To Ad High School
Raw, Joe Mandese - Friday, November 5, 2010
The American Association of Advertising Agencies (4A's) has named Julius L. Du ...
- Best Buy Declares Starcom Best Buyer, Consolidates Media At Publicis
Raw, Joe Mandese - Thursday, November 4, 2010
Consumer electronics retail giant Best Buy has consolidated its media planning a ...
- Rubicon Acquires Fox Audience Net, Claims It Will Replace Ad Servers
Online Media Daily, Joe Mandese - Tuesday, November 2, 2010
With designs on becoming the dominant online display advertising platform in ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...
- "You've Got To Be Fucking Kidding Me"
Raw, Joe Mandese - Tuesday, November 2, 2010
Actually, that's a direct quote, by way of Terrence Kawaja's latest indust ...
- Clickers Become Smaller Clique
Show Daily, Joe Mandese - Tuesday, November 2, 2010
That's what Anne Hunter, vice president-advertising effectiveness products at comScore just reveal ...
- Is Social Changing The Ad Nets Game?
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Linda Gridley, President and CEO, Gridley & Company, just said something importa ...
- Media Mix, Or Mixed Metaphors
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Whatever you want to call it, Ronald Shamah, vice president at SapientNitr ...