- Bauer's Slattery Succeeds Hirsch At La Cucina
MediaDailyNews, Joe Mandese - Thursday, December 30, 2010
Just two weeks after announcing that George Hirsch was stepping down ...
- WPP Acquires Blue State Digital
Raw, Joe Mandese - Thursday, December 30, 2010
WPP Group this morning said it acquired privately held Blue State Digita ...
- Nielsen To Lose Top People Meter, Will Be Replaced
MediaDailyNews, Joe Mandese - Tuesday, December 28, 2010
Nielsen Co. Monday announced that Chief Human Resources Officer Roberto Llamas wi ...
- Nielsen's New Year's Resolution: Find A Way To Measure TV Ads That Are Substituted Online
MediaDailyNews, Joe Mandese - Thursday, December 23, 2010
Nielsen Wednesday began offering clients a sneak preview of its so-called "extend ...
- What Really Embarrasses Me About The Coverage Of TV Research
TV Watch, Joe Mandese - Thursday, December 23, 2010
Here's a disclaimer I've had to make far too many times duri ...
- Zenith Lands Sonic: Will Handle Online, Offline Media
Raw, Joe Mandese - Wednesday, December 22, 2010
Sonic Corp., franchisor of the Sonic drive-in restaurant chain, has tapped Zeni ...
- Horizon Scores Big Cheese, Will Bring Tillamook To TV
Raw, Joe Mandese - Wednesday, December 22, 2010
Horizon Media is ending 2010 on a pretty happy note. The gia ...
- Finnegan Begins Again, This Time As Head Of Interpublic's Geomentum
Online Media Daily, Joe Mandese - Friday, December 17, 2010
In a major commitment to its fledgling Geomentum unit, Interpublic has restructur ...
- AOL Acquires Pictela, Calls It 'Devil' Of A Deal
Raw, Joe Mandese - Thursday, December 16, 2010
AOL this morning said it has acquired Pictela, start-up that has develop ...
- VivaKi, GroupM Sweep CMAs, T3 Takes 'Best In Show'
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2010
The agencies of big holding company media divisions Publicis' VivaKi and WPP ...
- Time Likes Mark Zuckerberg, Names Him Person Of The Year
Raw, Joe Mandese - Wednesday, December 15, 2010
Time magazine has named Facebook founder-CEO Mark Zuckerberg its 2010 "Person ...
- ANA Blasts Network Pillar Practice As Ad Invasion
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Big TV advertisers have called on television networks to stop their practi ...
- Nielsen Finds 'Satellite' Station Ratings Illogical, Will Restate
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Nielsen Thursday notified clients that it will restate ratings for nine ...
- Philo, Spike Build Social Engagement Into Video Game Awards
Raw, Joe Mandese - Friday, December 10, 2010
Philo, a social media platform that is like Foursquare for TV (y ...
- IAB Reorganizes Around Major Public Policy Push
Raw, Joe Mandese - Friday, December 10, 2010
In a major public policy push, the Interactive Advertising Bureau this morni ...
- ANA Blasts Network Pillar Practice, Asserts Promos Should Not Run On Commercial Real Estate
Raw, Joe Mandese - Friday, December 10, 2010
Some of the biggest TV advertisers have called on television networks ...
- MediaBank Vs. Donovan: Round Two Will Be Global
MediaDailyNews, Joe Mandese - Thursday, December 9, 2010
Fresh off its win of Interpublic's consolidated data processing account, and wi ...
- Pew's Latest Internet Findings (In 140 Characters, Or Less)
Raw, Joe Mandese - Thursday, December 9, 2010
The digital media trackers at the Pew Internet & American Life Proje ...
- Will ROI Replace The CPM? Telmar Launches New System That Claims It Will
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Media planners like their acronyms, and based on a new development, m ...
- Tis The Season To Be... Golly, Nielsen Adds Web-Enabled Sets To TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Penetration of Internet-enabled TV sets is poised to jump considerably this holid ...
- Arkitektive Builds New Agency Model, But You Won't Find It On Madison Avenue
Online Media Daily, Joe Mandese - Tuesday, December 7, 2010
At a time when advertising seems as if it is becoming consolidat ...
- Adnetik Teams With adBrite, Accelerates Dive Into Online Video
Online Media Daily, Joe Mandese - Tuesday, December 7, 2010
Havas trading desk spin-off Adnetik continues to diversify from conventional online displ ...
- Big 3 Forecasters See Ad Economy Expanding In 2011
MediaDailyNews, Joe Mandese - Sunday, December 5, 2010
Two of Madison Avenue's Big 3 forecasters -- Interpublic's Magna and WPP ...
- eMarketer Upgrades Online Ad Outlook
Raw, Joe Mandese - Monday, December 6, 2010
U.S. Internet ad spending is now on pace to expand 13.9% ...
- Big 3 Forecasters See Ad Economy Expanding In 2011
Raw, Joe Mandese - Sunday, December 5, 2010
o of Madison Avenue's Big 3 forecasters - Interpublic's Magna and WPP ...
- 'Very Long' URL Solution Proves Longer Than Expected: Nielsen Will 'Model' 8 Months, Reprocess October
Online Media Daily, Joe Mandese - Thursday, December 2, 2010
An internal task force investigating how Nielsen Co. missed reporting data f ...