- BAT Unveils Social Endorsement Platform, Former NBA Star Salley Explains Why He Goes To Bat
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Brand Affinity Technologies (BAT), a company that uses data and technology ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- Ad.ly Adds Facebook, Completes Beta On Alpha Network
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Ad.ly, a marketing platform that matches brands with celebrity endorsers on soci ...
- TargetCast Launches Agency Direct Unit, Taps Orell To Run It
Raw, Joe Mandese - Monday, January 31, 2011
Independent media services agency TargetCast tcm today announced a new division th ...
- Evil: You Know It When You See It, No?
Raw, Joe Mandese - Monday, January 31, 2011
After I suggested to my privacy panel that the new industry opt-o ...
- The Real Point Of All This Social Marketing Stuff
Show Daily, Joe Mandese - Monday, January 31, 2011
According to FanAppz Founder-CEO Jon Siegal it's about getting consumers to ...
- The Social Web: It's More Than Just Facebook
Show Daily, Joe Mandese - Monday, January 31, 2011
That is Eric Wheeler's point of view. Of course, that's also Wheeler ...
- Tough Act To Follow (Or Why Timing Is Everything)
Show Daily, Joe Mandese - Monday, January 31, 2011
Taking the stage to present, "The Data Dive: How Do Social A ...
- Let Your Fingers, Er Faces, Do The Walking
Show Daily, Joe Mandese - Monday, January 31, 2011
Speaking about the ebb and flow of regulatory policy surrounding media, Venab ...
- Evil: You Know It When You See It, No?
Show Daily, Joe Mandese - Monday, January 31, 2011
After I suggested to my privacy panel that the new industry opt-o ...
- The Good News Is Clickthroughs Suck
Show Daily, Joe Mandese - Monday, January 31, 2011
The bad news is that the online industry is bracing for ...
- Tweet Liability (Or Just Libeling Twitter)
Show Daily, Joe Mandese - Monday, January 31, 2011
Social Media Insider (and summit chair) Cathy Taylor is sporting some ki ...
- Former Adweek Critic Lippert Joins Goodby
Raw, Joe Mandese - Saturday, January 29, 2011
Barbara Lippert, the long-time ad critic at Adweek magazine, has joined S ...
- MRM Taps IAB's Aaron As Communications Chief
Raw, Joe Mandese - Friday, January 28, 2011
Marla Aaron, the long-time communications chief at the Interactive Advertising Bureau, h ...
- Knowledge Networks Probing Social Networks, Identifies New 'SoMe' Consumer Segment
Online Media Daily, Joe Mandese - Thursday, January 27, 2011
Knowledge Networks, a highly regarded marketing research firm known for its humongo ...
- DVRs Approaching Critical Mass, Finally: Prove More Of A Whimper Than A Big Bang
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2011
As far as important industry milestones go, the one announced late Tuesd ...
- Coup On: AOL, Valassis Combine Digital Couponing Networks
Online Media Daily, Joe Mandese - Tuesday, January 25, 2011
Old school couponing and consumer promotion giant Valassis this morning announced ...
- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable
MediaDailyNews, Joe Mandese - Thursday, January 20, 2011
At a time when the eyes of many advertisers and agencies a ...
- Home Depot Finds New Home In The U.S.: Lands At Carat, Interpublic Retains Significant Portions
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2011
Home remodeling and supply retailing giant Home Depot has pulled its U. ...
- Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
Online Media Daily, Joe Mandese - Wednesday, January 19, 2011
In a surprising development, demand for digital media and advertising services appea ...
- CP+B Teams With Bonnier To Develop Tablet Ad Formats
Raw, Joe Mandese - Wednesday, January 19, 2011
Special interest magazine publisher (Popular Science, Parenting, Field & Stream and Saveu ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Nielsen Delays Plan To Add Duplicate Viewing To 'Currency,' Extended Screen Ratings Remain On Schedule
MediaDailyNews, Joe Mandese - Friday, January 14, 2011
Nielsen Thursday said it is delaying a plan to add duplicate viewi ...
- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Nielsen Wins Antitrust Suit
Raw, Joe Mandese - Friday, January 14, 2011
The U.S. District Court in the Southern District of Florida has dismiss ...
- The Greatest Story Never Told
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
We are the stories we tell, and the stories others tell abo ...
- MEDIA's Agency of the Year 2010: MPG
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
The word "collaborator" might not be the first one that comes ...
- Initiative Restructures Digital Team
Raw, Joe Mandese - Thursday, January 13, 2011
Interpublic's Initiative unit has reorganized its digital team, promoting Michael Hayes ...
- Kirshenbaum Co-Founder Bond Joins Social Shop Big Fuel As Chief
Online Media Daily, Joe Mandese - Wednesday, January 12, 2011
In another sign that social media is Madison Avenue's next big frontie ...