- Far From Its Prime, Primedia Explores Strategic Alternatives
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2011
Primedia, once one of the biggest media companies in America, this morni ...
- Why You Should Care About CES, From An Agency's Perspective
MediaDailyNews, Joe Mandese - Friday, January 7, 2011
Throughout the week, MediaPost publications, including MediaDailyNews, have been covering news fr ...
- ARF Appointments Signal Emphasis On Media Vs. Marketing
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2011
The Advertising Research Foundation Tuesday tapped another long-time media research executive ...
- SMG Taps Mindshare's Weinstein To Head Digital, Search
Raw, Joe Mandese - Wednesday, January 5, 2011
Lisa Weinstein has joined Starcom MediaVest Group as president of global digit ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- ARF Taps NBC U's Stipp To Lead Global Effort
Raw, Joe Mandese - Tuesday, January 4, 2011
Long-time TV research exec Horst Stipp is leaving NBC Universal to jo ...
- 'Conan' Most-Read Story Of '10, Digital Stories Dominate Rest Of The Pack
MediaDailyNews, Joe Mandese - Monday, January 3, 2011
The launch of Conan O'Brien's "Conan" on TBS may not have soar ...
- Online, Mobile Fuel '10 M&A Surge
Online Media Daily, Joe Mandese - Monday, January 3, 2011
Led by deals involving online and mobile media and marketing services, t ...
- MEDIA's Agency of the Year 2010: Holding Company: Mediabrands
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
MEDIA has selected Interpublic's Mediabrands as its "agency holding company of t ...
- MEDIA's Agency of the Year 2010: Independent Media Services: TargetCast
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
TargetCast tcm entered 2010 as something of an anomaly: an old-school independe ...
- MEDIA's Agency of the Year 2010: Shopper Agency: Shopper Sciences
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
Picture this scene: A group of savvy Madison Avenue types huddle ...
- MEDIA's Agency of the Year 2010: Out-Of-Home: Posterscope
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
If Madison Avenue has had a stepchild medium, it has surely be ...
- MEDIA's Agency of the Year 2010: Hyper-Local: Geomentum
Media Magazine, Joe Mandese - Wednesday, January 5, 2011
At a time when most of Madison Avenue seems focused on ...