- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- Q1 Web Ad Spend Surges 23% To $7.3 Bil,
Raw, Joe Mandese - Thursday, May 26, 2011
Internet ad spending in the U.S. hit $7.3 billion for the fir ...
- Mullen Signs With Donovan: Interpublic Agency Deal Covers Traditional, Digital Media
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2011
Chalk one up for Donovan Data Systems. The Madison Avenue media a ...
- Interpublic's Geomentum Reorganizes, Taps Omnicom's Curry As Chief Digital Officer
Online Media Daily, Joe Mandese - Monday, May 23, 2011
Six months after Interpublic shook up the top management of Geomentum, t ...
- Mind Games: Nielsen Acquiring Brain Prober, Thwarts WPP Bid
MediaDailyNews, Joe Mandese - Friday, May 20, 2011
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading compani ...
- Aegis Calls U.S. 'Most Sophisticated' Media Market, Shows Results Of Focusing On It
MediaDailyNews, Joe Mandese - Thursday, May 19, 2011
If there was any doubt in the advertising and media services indust ...
- Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2011
In another important step toward general advertising marketplace assimilation, the audiences ...
- Publicis Acquires Rosetta, Gains Digital Savoir-Faire
Online Media Daily, Joe Mandese - Tuesday, May 17, 2011
In a move that could alter the global interactive agency services marketplac ...
- Equity Firm To Acquire Primedia
Raw, Joe Mandese - Monday, May 16, 2011
Primedia, once a major consumer media company that owned About.com, Channel On ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Video ad platform developer Adap.tv continues its expansion into big Madison Aven ...
- Media Group, New Biz Boost Aegis Organic Results
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Aegis Group, the parent of big media networks such as Carat, Posterscop ...
- Google Reserves $500 Mil To Settle Justice Ad Probe, Claims No 'Material' Effect
Online Media Daily, Joe Mandese - Wednesday, May 11, 2011
Google late Tuesday disclosed that it has set aside $500 million duri ...
- WPP's MEC, Mindshare Units Dominate New Biz Competitiveness
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 4 ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Mobile Rich Media Developer Celtra Organizes Management Team, Adds Sarah Fay To Board
Online Media Daily, Joe Mandese - Tuesday, May 10, 2011
Celtra, a promising self-service platform for creating and serving rich media ad ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- C3 And The MRC: Did Nielsen Give Credit When Accreditation Was Due?
MediaDailyNews, Joe Mandese - Friday, May 6, 2011
Three years after the national TV advertising marketplace shifted to C3 ratin ...
- FindTheBest Finds Best President, Taps Google's Yaghoubi
Raw, Joe Mandese - Friday, May 6, 2011
FindTheBest.com, a "comparison engine" founded by DoubleClick co-founder Kevin O'Connor appears ...
- Judy McGrath Steps Down From MTV Nets
Raw, Joe Mandese - Thursday, May 5, 2011
Viacom just announced that long-time MTV exec Judy McGrath has resigned ...
- Goldberg Succeeds Black As IAB PR Chief
Raw, Joe Mandese - Wednesday, May 4, 2011
Online industry PR vet Laura Goldberg is replacing Marnie Black as t ...
- Big Bang: TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
The percentage of U.S. households with television has declined for the fir ...
- Nielsen Media Client Chief Thomas Stepping Down, Will Be Replaced By China Chief Barns
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2011
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks devel ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...