- Profile: Tynt 'Cut-and-Paste' Analytics
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
Before you read this story, I'd like you to take a ment ...
- Agency Profile: Blenderbox
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
So, let me tell you about this up-and-coming digital shop in Brookly ...
- Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Advertising budgets decreased during the second quarter of 2011, according to ...
- Interpublic Reports Healthy Gains On Tough Comps
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Interpublic this morning reported an 8.0% gain in overall revenue, and ...
- Kolb Succeeds Landsberg As CEO of MRM
Raw, Joe Mandese - Thursday, July 28, 2011
McCann Worldgroup just announced a reorganization of digital and direct unit MR ...
- Under-The-Hood Of Over-The-Top
TVBlog, Joe Mandese - Thursday, July 28, 2011
Earlier this year, I went over-the-top. No, not in the way ...
- A Pure-Play Aegis Plans To Use Cash To Acquire, Not Sell
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2011
Aegis' spin-off of marketing and media research division Synovate to French resear ...
- About Time: Times Reorganizes Group, Names Jean New Chief
Online Media Daily, Joe Mandese - Wednesday, July 27, 2011
The New York Times Co. Tuesday announced a reorganization of its Abo ...
- Nielsen: Majority Stream Netflix To TV, But Hulu To PC
Raw, Joe Mandese - Wednesday, July 27, 2011
Streaming media platforms are changing the way people watch TV, and t ...
- Starcom Taps Psycho Baby's Hoffman As 'Experience' Chief
Raw, Joe Mandese - Wednesday, July 27, 2011
Starcom USA just named Jonathan Hoffman to the new post of Chi ...
- Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Online Media Daily, Joe Mandese - Tuesday, July 26, 2011
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue abo ...
- And That's The Way It Used To Be
TVBlog, Joe Mandese - Tuesday, July 26, 2011
While visiting Cape Cod last week, I stopped by the book sa ...
- Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In a surprise development that signals how pressed print media is ...
- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispan ...
- Politics As Usual
TVBlog, Joe Mandese - Monday, July 25, 2011
Filling in for Dave Goetzl while he's on a much-deserved vacation th ...
- Marriott Puts Global Media Account Into Review
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
Marriott International just announced that it has placed the majority of i ...
- J.P. Morgan Lowers Yahoo Target, Cites Display Deceleration
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Citing a deceleration of its display advertising growth, the equity research te ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Carat Reorganizes 'Consumer-Centric' Team
Raw, Joe Mandese - Wednesday, July 20, 2011
Following his recent appointment as president of Carat USA, Doug Ray ju ...
- JWT Acquires Lunchbox, Will Feed Apetite For Shopper Marketing
Raw, Joe Mandese - Wednesday, July 20, 2011
JWT North America just announced the acquisition of shopper marketing and med ...
- ANA, 4As Back IAB Call For 'Impression Exchange'
Raw, Joe Mandese - Wednesday, July 20, 2011
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Big Fuel's Bond: Publicis Deal Could Spark Run On Social Shops
Online Media Daily, Joe Mandese - Monday, July 18, 2011
Social pure-play Big Fuel apparently has a big appetite and its decisi ...
- OMD Wants To Ignite Its Entire Factory, Names Haber Chief Innovation Officer
MediaDailyNews, Joe Mandese - Thursday, July 7, 2011
Jonathan Haber, a rising "creative" media star inside Omnicom Group, has be ...
- Satanic Versus
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
They say the devil is in the details, and in the followi ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Knowldege Networks Acquires Garcia, Expands Latino Capabilities
Raw, Joe Mandese - Wednesday, July 6, 2011
Knowledge Networks has acquired Garcia Research Associates (GRA), a research company specializi ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...