- TiVo: Battleship = Viewership, Obama Moments Dominate Debate
Red, White & Blog, Joe Mandese - Tuesday, October 23, 2012
Barack Obama won the battle -- literally -- for TV viewers duri ...
- Abortion-Themed Poltical Ads Proliferate In October
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
Ads focusing on abortion, contraception, and Planned Parenthood have soared in t ...
- Buckeye State Rakes In Political Bucks
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
Ohio's major media markets may be also-rans in most national marketing campaign ...
- The Most Important Medium In Presidential Race: Knocking On Doors
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
For all the millions of dollars spent on TV, digital and oth ...
- Record Political Ad Spend Making Media Owners 'Giddy'
Around the Net In Media, Joe Mandese - Monday, October 22, 2012
The political media may be scrutinizing the record $4 billion in campai ...
- Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli
Online Media Daily, Joe Mandese - Monday, October 22, 2012
Nielsen is approaching an "inflection point" in terms of the ad indust ...
- Tremor Taps Meredith's Wiener As President
Online Media Daily, Joe Mandese - Friday, October 19, 2012
Tremor Video has named Lauren Wiener president-global sales and marketing, a n ...
- Political Advertisers Embrace RTB, Category Soars During Q3
Red, White & Blog, Joe Mandese - Monday, October 22, 2012
Given the dynamic real-time nature of political campaigns heading into their fin ...
- Analysis Finds Most Campaign Ads Undifferentiated
Around the Net In Media, Joe Mandese - Friday, October 19, 2012
Of the 6,600 political advertising spots that have aired in the U. ...
- Study: Spanish-Language Political Ads Fail To Pace Hispanic Voter Registration
Around the Net In Media, Joe Mandese - Friday, October 19, 2012
The amount of Spanish-language political TV ads in the 10 largest Hispan ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Back To The Future Of Marketing (a.k.a. Boston)
Online Media Daily, Joe Mandese - Friday, October 19, 2012
For four days beginning Monday night, Boston-based MITX (the Massachusetts Innovation &am ...
- Tremor Taps Meredith's Wiener As President
Raw, Joe Mandese - Friday, October 19, 2012
Tremor Video has named Lauren Wiener president-global sales and marketing, a n ...
- What's In A Namely? VCs Sweeten Agency Talent Management Platform
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Legendary ad exec and Foote, Cone & Belding Founder Fairfax Cone ...
- Correction: Arbitron Not Providing Radio Data Free To Mix Modelers
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Arbitron executives say they are not providing data on radio audience a ...
- Newsweak: Newsweekly To Scrap Print Edition, Go Entirely Digital
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
After 80 years of publishing, Newsweek magazine will discontinue its print editi ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
Raw, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Bant Breen's Qnary In A Personal Data Mine
Raw, Joe Mandese - Thursday, October 18, 2012
Former Interpublic and Mediabrand digital wunderkind (he's the guy who brought t ...
- Arbitron Releases Radio Data To Mix Modelers, Move Expected To Impact Ad Budgets
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2012
In a move that could significantly impact the way marketers and agenci ...
- Advertising Jumps The Shark: Becomes Conduit For Content
Online Media Daily, Joe Mandese - Wednesday, October 17, 2012
In a surprising twist for the advertising industry, the hottest new mod ...
- Wall Street Journal Office Net Embraces RTB, Part Of Out-Of-Home Industry Shift
Online Media Daily, Joe Mandese - Tuesday, October 16, 2012
Digital out-of-home media are taking a page out of digital online media ...
- DPAA: Digital OOH Ad Spend Expands 11.8% During First Half
Raw, Joe Mandese - Tuesday, October 16, 2012
Digital Out-of-Home Media grew 11.8% during the first six months of 201 ...
- The New ADHD: Hyping Activation In Advertising
Raw, Joe Mandese - Tuesday, October 16, 2012
That's what DPAA chief Sue Danaher implied during her opening remarks ...
- Latest Digital Place-Based Net: McDonald's
Raw, Joe Mandese - Tuesday, October 16, 2012
Rattling off the list of new members of the Digital Place-based Advertisi ...
- 'UN'-cool: Ted Turner Stands Up DPAA For World Diplomacy
Raw, Joe Mandese - Tuesday, October 16, 2012
Yep, Captain Courageous, Ted Turner himself, was named the DPAA's first ev ...
- Maybe David Verklin's Next Act Will Be As A Trade Journalist?
Raw, Joe Mandese - Tuesday, October 16, 2012
I pose that question, because David Verklin asks some tough ones wort ...
- How To Get Digital Place-Based On A Plan: Pitch Somebody's Boss
Raw, Joe Mandese - Tuesday, October 16, 2012
Yeah, easier said than done, right, but that's exactly how Energizer Person ...
- No She Didn't: Oppenheimer's Srikant Calls Digital Place-Based 'Out-Of-Home
Raw, Joe Mandese - Tuesday, October 16, 2012
After years of positioning, promotion, and even Digital Media Summits, the Digit ...
- Seems Brand Marketers Don't Like Staring At their Feet Either
Raw, Joe Mandese - Tuesday, October 16, 2012
The common theme among the brand marketers on the opening panel ...
- Boston Globe Ad Chief DeSisto Leaving For Maine, Named CEO/Publisher Of MTM
MAD Boston, Joe Mandese - Friday, October 12, 2012
Long-time Boston Globe exec Lisa DeSisto is relocating to Portland, Me, ...