- Nielsen Boosts Sandy Toll To 8 Markets, Confirms National Ratings Were 'Overstated'
MAD Boston, Joe Mandese - Friday, November 30, 2012
Nielsen disclosed more about the magnitude of Superstorm Sandy on national a ...
- Wall Street's Wieser Downgrades WPP, Upgrades Omnicom, Reiterates Interpublic
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2012
Influential Wall Street analyst and former Interpublic insider Brian Wieser shuffled h ...
- Wieser Puts A 'Hold' On Nielsen, Sees Little Threat To Its 'Currency' Status
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2012
Influential Wall Street analyst and former Madison Avenue insider Brian Wieser initiat ...
- Aegis Taps Synovate's Huijboom To Oversee Integration With Dentsu
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2012
Aegis Group this morning named Peter Huijboom global director of business integratio ...
- Tapjoy Taps Wadsworth As CEO, Shah Resigns
Online Media Daily, Joe Mandese - Tuesday, November 27, 2012
Steve Wadsworth, former president of the Disney Interactive Media Group, has be ...
- Tapjoy Taps Wadsworth As CEO, Shah Resigns
Raw, Joe Mandese - Tuesday, November 27, 2012
Steve Wadsworth, former president of the Disney Interactive Media Group, has be ...
- Silver Screen Yields Silver Lining: Cinema Ads Complement TV, Boost Recall, Likeability
MediaDailyNews, Joe Mandese - Monday, November 26, 2012
Just as the holiday movie season kicks into high gear, the cine ...
- Meal-Time Displaces Real-Time: Thanksgiving Analysis Shows RTB Cost Soaring As Volume Crashes
Online Media Daily, Joe Mandese - Monday, November 26, 2012
In one of the first detailed analyses of the seasonal fluctuations ...
- Digital Native Batson To Lead Sales At Analog Giant Cumulus
Online Media Daily, Joe Mandese - Monday, November 26, 2012
Digital wunderkind JT Batson, a key player in the formation of media-buyi ...
- Nielsen Boosts Sandy Toll To 8 Markets, Confirms National Ratings Were 'Overstated'
MediaDailyNews, Joe Mandese - Wednesday, November 21, 2012
Nielsen disclosed more about the magnitude of Superstorm Sandy on national a ...
- Sandy Weighs Heavily On Nielsen, Relies On 'Weighting' To Produce National TV Ratings
MediaDailyNews, Joe Mandese - Monday, November 19, 2012
On Oct. 29th, when Superstorm Sandy knocked more than 8 million househol ...
- Aegis Acquires Netsociety, Combines With iProspect In Netherlands
Online Media Daily, Joe Mandese - Monday, November 19, 2012
Aegis Group, which has agreed to be acquired by Dentsu, is continui ...
- Aegis Defies Downturn, Records Impressive Growth, Even Organically
MediaDailyNews, Joe Mandese - Friday, November 16, 2012
In what will most likely be its last third-quarter earnings report ...
- Cate Named Mediasmith President
Online Media Daily, Joe Mandese - Thursday, November 15, 2012
John Cate has been named president-COO of San Francisco-based digital media sh ...
- NBCU Restructures Sales, Naylor To Focus On Digital News Properties Including iVillage
Online Media Daily, Joe Mandese - Friday, November 16, 2012
In a move that seems lateral at best, NBCUniversal digital sales chi ...
- Digital Sales Surge Keeps Radio Advertising From Falling Off Fiscal Cliff
Raw, Joe Mandese - Friday, November 16, 2012
Thanks to an 8% surge in digital ad sales, overall radio advertisi ...
- The Elephant In Nielsen's Client Meeting
TV Watch, Joe Mandese - Friday, November 16, 2012
Two weeks after Superstorm Sandy knocked much of the East Coast ...
- Quantcast Unveils Self-Serve Platform: Enables Brands, Publishers To Define Real-Time Audience Segments
Online Media Daily, Joe Mandese - Thursday, November 15, 2012
Census-based online audience giant Quantcast is continuing to expand and diversify wi ...
- Cate Named President Of Mediasmith
Raw, Joe Mandese - Thursday, November 15, 2012
John Cate has been named president-COO of San Francisco-based digital media sh ...
- NBCU's Yaccarino Shakes Up Sales Org, Adds 'Client Solutions,' 'Sales Strategy' Groups
Raw, Joe Mandese - Thursday, November 15, 2012
In her first big shakeup as president of ad sales for a ...
- Clarification: Analyst Downgrades Agencies' Earnings Outlook, Not Their Stock Values
Online Media Daily, Joe Mandese - Tuesday, November 13, 2012
The term “downgrade” in the headline of a story (
“Sandy Rippl ... - Nielsen Faces 'S' Storm Over Sandy: Pulls NY DMA, Billions In Ad Guarantees At Stake
MediaDailyNews, Joe Mandese - Tuesday, November 13, 2012
While a small matter compared with the loss of life, homes a ...
- Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment
Online Media Daily, Joe Mandese - Tuesday, November 13, 2012
The amount of time Americans spend watching "TV" via a traditional televisi ...
- MediaCom's On A Roll Down Under
MediaDailyNews, Joe Mandese - Monday, November 12, 2012
GroupM's MediaCom unit this morning announced five new business wins over t ...
- Sandy Ripples Into Digital, Wall Street Downgrades Sapient, LBi Due To Superstorm
Online Media Daily, Joe Mandese - Monday, November 12, 2012
Following an earlier downward revision of his outlook for the major agen ...
- Klues To Retire As VivaKi Chief, Will Advise Successor Voris On 'Transformation' Plan
MediaDailyNews, Joe Mandese - Wednesday, November 7, 2012
Longtime Publicis media chief Jack Klues -- one of the most powerf ...
- Marketers Still Prefer Premium Content Publishers Vs. Social Media, Programmatic Trading
Show Daily, Joe Mandese - Thursday, November 8, 2012
For all the noise surrounding display's RTB marketplace, what advertisers and agenci ...
- The Life (And Mostly) Death Of Premium Web Advertising
Show Daily, Joe Mandese - Thursday, November 8, 2012
Pivotal Research Group's Brian Wieser likes to call it as he se ...
- Martini's New Native Formats: Shaken, Not Stirred
Show Daily, Joe Mandese - Thursday, November 8, 2012
Actually, that's probably not the right metaphor, but you know, what wi ...
- NBC, Amex Team For 'TM' Commerce (No, Not Trademarked)
Raw, Joe Mandese - Wednesday, November 7, 2012
NBCUniversal and American Express this morning announced a deal that will combi ...