- RTB For Dummies
Around the Net in Real-Time, Joe Mandese - Thursday, January 31, 2013
B&T's Madeleine Ross cuts through the jargon to offer a layperson's gui ...
- TargetCast Taps ID Media's Bald For Marketing, Biz Dev
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2013
Diana Bald has joined MDC Partners' TargetCast tcm unit as executive vi ...
- Real-Time With Frank Addante: Rubicon Chief Says He's A Suitor, Not A Seller
RTBlog, Joe Mandese - Thursday, January 31, 2013
On Tuesday, the Rubicon Project announced two strategic hires, bringing Mediaplex Found ...
- Havas Taps SMG's Moorhead To Run Digital Trading And Ops
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhe ...
- Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Programmatic buying "will change the economics of journalism much the same w ...
- Magnify Angel Chris Kelly: 'Human Editorial And Algorithmic Automation Still Nascent'
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
"The combination of human editorial and algorithmic automation is still in i ...
- Welcome To The Machine: VC Likens Programmatic To High Frequency Trading
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
In this post on HuffPost, venture capitalist Andrew Tweed provides a pret ...
- China's Baidu Prepping RTB Platform
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Chinese search giant Baidu is preparing to launch its own RTB platfor ...
- Enliken's Guldimann: It's The Right Data, Stupid
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Marc Guldimann, founder and CEO of Enliken, picks up the debate ...
- TargetCast Taps ID Media's Bald For Marketing, Biz Dev
Raw, Joe Mandese - Wednesday, January 30, 2013
Diana Bald has joined MDC Partners' TargetCast tcm unit as executive vi ...
- Moe's Taps Engauge For Media, Including Programmatic Display, Mobile
Real-Time Daily, Joe Mandese - Wednesday, January 30, 2013
Moe's Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. T ...
- Accordant Strikes Mobile Accord, New Platform Enables RTB Trading
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
Independent agency trading desk Accordant Media this morning unveiled a platform f ...
- adBrite's Future Isn't, Ceasing Operations On Friday
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
adBrite, an online ad exchange founded in 2002, Monday informed advertisers th ...
- Aegis Acquires Majority Of Colombian Affiliate
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
Aegis Group this morning confirmed it has acquired a majority stake ...
- If Only They Had This During Watergate: WaPo Unveils Real-Time Fact-Checker
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
The Washington Post this morning unveiled a new app enabling readers ...
- AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
RTB-based mobile ad network AdTheorent this morning unveiled what it described ...
- BAT Taps Branded's Black
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
Brand Affinity Technologies this morning named Jennifer Black vice president-marketing and commerc ...
- The Truth, The Whole Truth, And Nothing But The Truth (All Of Them, In Fact)
RTBlog, Joe Mandese - Tuesday, January 29, 2013
Who hasn't wished for an app that could automatically suss out t ...
- Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'
Around the Net in Real-Time, Joe Mandese - Saturday, January 26, 2013
Rubicon Project Senior Vice President-General Manager Jay Stevens makes the case f ...
- Video RTB Could Surpass Forrester Projections
Around the Net in Real-Time, Joe Mandese - Monday, January 28, 2013
The RTB marketplace for online video will exceed Forrester Research's projections ($6 ...
- BBN To Use Maxifier's Admax
Real-Time Daily, Joe Mandese - Monday, January 28, 2013
Business-to-business publishing network BBN has agreed to use Maxifier's Admax platform f ...
- FBX For Dummies
Around the Net in Real-Time, Joe Mandese - Thursday, January 24, 2013
Chango CRO Dax Hamman offers a pretty good 101 on the prospec ...
- MediaMath Does The Math, Acquires Akamai's Data Platform, Licenses 'Pixel-Free' Technology
Real-Time Daily, Joe Mandese - Thursday, January 24, 2013
MediaMath this morning announced the acquisition of Akamai's Advertising Decision Solutions (AD ...
- AppNexus Raises $75 Million, Round Will Be Used To Fund Ad Tech Innovation
Real-Time Daily, Joe Mandese - Thursday, January 24, 2013
AppNexus this morning announced a $75 million round led by Technology Crossov ...
- Programmatic Trading Soars, More Concentrated Among The Top 100 Sites
RTBlog, Joe Mandese - Thursday, January 24, 2013
The volume of biddable media inventory being traded in the RTB marketpla ...
- An Infectious View Of Europe's RTB Marketplace In '12
Around the Net in Real-Time, Joe Mandese - Wednesday, January 16, 2013
They say a picture is worth a thousand words, but this infograph ...
- Outcast Beefs Up Sales Team
Raw, Joe Mandese - Wednesday, January 23, 2013
Digital out-of-home video network operator Outcast Media is beefing up its sal ...
- Turn Taps Vibrant's Gardner To Direct Communications
Real-Time Daily, Joe Mandese - Wednesday, January 23, 2013
Jonathan Gardner has joined Turn as its first director of communications. ...
- GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data
RTBlog, Joe Mandese - Wednesday, January 23, 2013
If you think Big Data is exhausting, you haven't seen anything ye ...
- Ceasar's 0.15/12 Rule
Show Daily, Joe Mandese - Wednesday, January 23, 2013
Casino operator Ceasar's Entertainment understands the power of Big Data, and usi ...