- The Yin To Big Data's Yang: Serendipity
Show Daily, Joe Mandese - Wednesday, January 23, 2013
That's what Macy's Julie Bernard seemed to suggest Big Data analysis, indicati ...
- Forget Big Data, Think Big Consumer
Show Daily, Joe Mandese - Wednesday, January 23, 2013
That's more or less what the opening "brand perspective" panel at OM ...
- You Don't Need To Be A Weatherman To Know Which Way Jon Mandel Will Blow
Show Daily, Joe Mandese - Wednesday, January 23, 2013
When it comes to the subject of predictive analytics, Mandel says it ...
- At Last The Magic Of Marketing Revealed (Hint: Do You Sleep With Your Pet?
Show Daily, Joe Mandese - Wednesday, January 23, 2013
That's right, SapientNitro Strategy Lead Gabe Weiss says the question -- " ...
- Is Big Data Making Brands Relevant Or Irrelevant? It's All Relative
Show Daily, Joe Mandese - Wednesday, January 23, 2013
OMMA DDM got off to a start today with one marketing gu ...
- Maybe I'm Just Being Dense, But The IAB's New Social Data Paper Has Me Scratching My Head
Show Daily, Joe Mandese - Wednesday, January 23, 2013
The IAB just released its new social research white paper -- ...
- The 'New' Buying Model Of RTB
Around the Net in Real-Time, Joe Mandese - Tuesday, January 22, 2013
Several factors are limiting the potential of RTB to capitalize on "value-base ...
- Why This Will Be The Year Of Premium Programmatic, Guaranteed!
Around the Net in Real-Time, Joe Mandese - Tuesday, January 22, 2013
Ad technology guru Chris O'Hara argues that while the overall market f ...
- Adometry Raises $8 Million For Expansion
Real-Time Daily, Joe Mandese - Monday, January 21, 2013
Attribution analysis firm Adometry Monday announced an $8 million round of fundin ...
- Cyberplex Unveils Programmatic Video Ad Platform, Targeting/Tracking Embedded Inside Units
Real-Time Daily, Joe Mandese - Tuesday, January 22, 2013
Digital data analytics firm Cyberplex this morning said its EQ Ads divisi ...
- Responsive Type Media: Now You Can Bid Based On A User's Device
RTBlog, Joe Mandese - Tuesday, January 22, 2013
Week Two of RTM Daily, and I have yet another new " ...
- Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too
Around the Net in Real-Time, Joe Mandese - Monday, January 21, 2013
Yahoo Chief Marissa Mayer has been "kicking the tires" on some real-ti ...
- Rocket Fuel To Hire 300 More: Mostly Engineers, Plus A Few Leg Breakers
Around the Net in Real-Time, Joe Mandese - Sunday, January 20, 2013
Following last week's disclosure about its staff expansion in 2012, programmatic displ ...
- Graph Search: A Real-Time 'Minefield'
Around the Net in Real-Time, Joe Mandese - Sunday, January 20, 2013
Describing Facebook's Graph Search as "engineering narcisism," developer Anthony Wing Kosner sa ...
- WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange
MediaDailyNews, Joe Mandese - Monday, January 21, 2013
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has beg ...
- Real-Time With Tina Chadwick: How Big Data Is Impacting The Big Idea
RTBlog, Joe Mandese - Sunday, January 20, 2013
In an accompanying op-ed, Moxie Group Creative Director Tina Chadwick makes t ...
- Publishers' Perspective On RTB-Enabled Programmatic Buying: Mixed
Around the Net in Real-Time, Joe Mandese - Thursday, January 17, 2013
What's the impact of RTB-enabled programmatic buying on the publisher's direct sale ...
- IHOP Goes Real-Time In Real World -- In Times Square
Marketing Daily, Joe Mandese - Wednesday, January 16, 2013
Breakfast dining chain IHOP will be going real-time the old fashioned w ...
- Syncapse Names Ex-Microsoft Exec Daniels CRO
Online Media Daily, Joe Mandese - Wednesday, January 16, 2013
Tina Daniels has joined social media advertising platform Syncapse as Chief Reven ...
- SoftBank Backs Mobile Ad Developer Celtra, Will Help Fund Expansion
Online Media Daily, Joe Mandese - Thursday, January 17, 2013
Mobile rich media development and ad-serving platform Celtra this morning announced ...
- VCs Open Wallets For OpenX, Add $22.5 Million In New Funding
Online Media Daily, Joe Mandese - Thursday, January 17, 2013
OpenX Software Ltd. this morning announced a $22.5 million round of fundin ...
- 360i Expands Overseas, Opens London Shop With Dentsu's STEAK
Online Media Daily, Joe Mandese - Thursday, January 17, 2013
Dentsu's 360i unit is expanding internationally, opening an office in London ...
- What's Fueling Rocket Fuel: Smarter Machines, People Too
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue ...
- Perdue Trades EyeWonder For The Trade Desk, Becomes COO
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The Trade Desk has named Rob Perdue COO. He joins from ri ...
- Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The real-time media-trading marketplace continues to expand, this time into the onli ...
- Why Invidi's Deal With Gracenote Will Accelerate Real-Time TV Targeting
RTBlog, Joe Mandese - Thursday, January 17, 2013
Wow, so now, at least, I know people are reading RTBlog. That ...
- AdIQuity Teams With Art Of Click To Expand Mobile RTB In Asia-Pacific
Around the Net in Real-Time, Joe Mandese - Wednesday, January 16, 2013
Bangalore-based mobile ad platform AdIQuity has struck a deal with Singapore-based mobi ...
- Syncapse Names Ex-Microsoft Exec Daniels CRO
Raw, Joe Mandese - Wednesday, January 16, 2013
Tina Daniels has joined social media advertising platform Syncapse as Chief Reven ...
- iThink, Therefore I Am Part Of SapientNitro (The Brazilian Part)
Raw, Joe Mandese - Wednesday, January 16, 2013
SapientNitro this morning announced the acquisition of 81% of iThink, a leadi ...
- GroupM Re-brands Outrider As Catalyst In Canada
Raw, Joe Mandese - Wednesday, January 16, 2013
GroupM's Outrider Canada search marketing unit has been re-branded Catalyst Canada, followi ...