- WPP's Sorrell: Twitter, Facebook Not Ad Media
Around the Net In Media, Joe Mandese - Thursday, February 28, 2013
In an interview with the Harvard Business Review, WPP chief Martin Sorre ...
- Dentsu Deploying Robots -- Actual Ones
Real-Time Daily, Joe Mandese - Thursday, February 28, 2013
Japanese advertising and media conglomerate Dentsu this morning unveiled some new robo ...
- He May Not Have Invented The Internet, But Al Gore Has A New Algorithm That Could Change The Way You Use It
RTBlog, Joe Mandese - Thursday, February 28, 2013
Fresh off his centimillion dollar deal to sell Current TV to ...
- Echoing The 'Echo Boomers:' Nickelodeon Targets 'Post-Millennials'
Around the Net In Media, Joe Mandese - Wednesday, February 27, 2013
As part of its 2013-14 upfront advertising sales pitch, Nickelodeon is focusi ...
- Kellogg CMO: Forget 'Big Data,' Marketers Are Focusing On 'Human Insights'
Around the Net In Media, Joe Mandese - Wednesday, February 27, 2013
Despite all the hype surrounding technology and "Big Data," marketers gathering ...
- Opposition Mounts For Minnesota Ad Tax
Around the Net In Media, Joe Mandese - Wednesday, February 27, 2013
Opposition is mounting to Minnesota Governor Mark Dayton's proposal to begin taxi ...
- Dewey Decimal To Be Replaced By Reach & Frequencies: Libraries Weigh Sponsorship, Ad Sales
Around the Net In Media, Joe Mandese - Wednesday, February 27, 2013
In the latest round of "print is dead" (or at least ...
- Raycom Expands Rentrak Ratings Deal To 30 Stations, 23 Ad Markets
MediaDailyNews, Joe Mandese - Wednesday, February 27, 2013
Nielsen rival Rentrak this morning announced a multi-year, multi-market expansion of i ...
- Rocket Fuel Adds Ex-Cisco CMO Bostrom To Board
Online Media Daily, Joe Mandese - Wednesday, February 27, 2013
Rocket Fuel has appointed Susan Bostrom, former executive vice president and C ...
- VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact
Online Media Daily, Joe Mandese - Tuesday, February 26, 2013
AOL and Publicis' VivaKi unit have completed a year-and-a-half project to resear ...
- Dentsu Goes Real-Time, Backs OpenX
Online Media Daily, Joe Mandese - Tuesday, February 26, 2013
Japanese advertising and media giant Dentsu this morning announced an equity investme ...
- MediaMath Taps Spiegel For Americas
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
MediaMath has promoted Matt Spiegel to senior vice president-general manager for t ...
- BlueKai Taps Taha As 'Quant' Guru
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
BlueKai has named Abe Taha vice president of data science and engineerin ...
- SpotXchange Taps Conde Nast's Caputo To Run Private Marketplaces
Real-Time Daily, Joe Mandese - Tuesday, February 26, 2013
Digital video ad marketplace SpotXchange has named Dana Caputo director of priva ...
- Tremor's Kilgore Named IAB Chair
Online Media Daily, Joe Mandese - Monday, February 25, 2013
For the second consecutive term, the Interactive Advertising Bureau has selected ...
- The Paper So Nice They Named It Twice
Raw, Joe Mandese - Monday, February 25, 2013
The New York Times Co. is renaming its International Herald Tribune ...
- Sony Computer Entertainment America Carat For Media
Raw, Joe Mandese - Monday, February 25, 2013
Sony Computer Entertainment America has assigned its media account to Aegis's Car ...
- MediaMath's Weaver Named CEO Of Zenovia
Real-Time Daily, Joe Mandese - Monday, February 25, 2013
Zenovia Digital Exchange, a programmatic media trading platform aimed at mid- a ...
- Optimism Grows For Tech Spending, Less So For Trading Desks
RTBlog, Joe Mandese - Monday, February 25, 2013
Remember the piece we published a few weeks ago on Advertiser Perceptio ...
- Nielsen Redefines 'Television,' Will Include Internet-Only Connected Sets, Households
MediaDailyNews, Joe Mandese - Friday, February 22, 2013
Nielsen began informing clients this week that it has officially decided ...
- Weather's Hecht Joins Adap.TV Board
Online Media Daily, Joe Mandese - Thursday, February 21, 2013
Curt Hecht, Chief Global Revenue Officer of The Weather Company, and form ...
- Danckaert Joins agencyQ As CTO
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
Paul Danckaert has joined Washington, DC-based agencyQ as CTO. He was C ...
- Hyberbabble Of The Day
Real-Time Daily, Joe Mandese - Friday, February 22, 2013
"The online advertising sector is growing rapidly and publishers need simple, seamle ...
- Tim Andree Joins Dentsu Board
MediaDailyNews, Joe Mandese - Thursday, February 21, 2013
Tokyo-based agency and media holding company Dentsu this morning announced its n ...
- Japan Continues Ad Recovery, Posts First Annual Gain In 5 Years
MediaDailyNews, Joe Mandese - Thursday, February 21, 2013
Japan, the world's seventh-largest national advertising economy, continued its recovery in 201 ...
- Rubicon Goes Agnostic: Unveils Buy-Side Technology, Mobile Too
Online Media Daily, Joe Mandese - Thursday, February 21, 2013
As part of its push to automate the way advertising is boug ...
- DoubleVerify Receives MRC Accreditation For Verification, Viewability
Online Media Daily, Joe Mandese - Thursday, February 21, 2013
DoubleVerify announced it has received accreditation from the Media Rating Council f ...
- enVu Taps ABC's Farrell To Oversee 'Gestural' Interactive Ad Sales
Raw, Joe Mandese - Thursday, February 21, 2013
Digital out-of-home network enVu has named Jim Farrell executive vice president-sales f ...
- Stop The Presses: Dow Jones Chief Can Be Followed On Twitter
Raw, Joe Mandese - Thursday, February 21, 2013
Dow Jones just announced CEO Lex Fenwick can now be followed ...
- The Real-Time Marketplace: Now There's An App For That
Real-Time Daily, Joe Mandese - Thursday, February 21, 2013
Marketplace data on real-time bidding will be available a little more real-tim ...