- Dentsu Names Aegis' Buhlmann Exec Officer
MediaDailyNews, Joe Mandese - Thursday, June 27, 2013
Tokyo-based agency holding company and media conglomerate Dentsu this morning named form ...
- Xaxis Names Dolan Global Biz Dev Chief
Online Media Daily, Joe Mandese - Thursday, June 27, 2013
GroupM agency trading desk Xaxis this morning named Paul Dolan senior vi ...
- As Supply Of Demand-Side Rises, Flaws Are Exposed In RTB's Bidding Infrastructure
Online Media Daily, Joe Mandese - Thursday, June 27, 2013
As the number of brands bidding on online display inventory in t ...
- Help Me Help You
RTBlog, Joe Mandese - Thursday, June 27, 2013
It's one of those seasoned trade journalist/blogger confession times: I am n ...
- Mobile Broadcast TV Users Mostly Dyle News Programming, Study Finds Daytime Is Mobile Prime-Time
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2013
Local and national news is the primary form of programming being view ...
- Omnicom, Not WPP Or Publicis, Dominates Madison Avenue's Tech Story
Online Media Daily, Joe Mandese - Wednesday, June 26, 2013
If you follow the trade press (including this publication), you'd think th ...
- Study Finds 'Social TV' Ineffective For Infrequent Viewers, Offline Promos May Work Better
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2013
In a finding that appears to support longstanding notions about television viewin ...
- V Is For Velocity
RTBlog, Joe Mandese - Monday, June 24, 2013
If you're old school like me, you are no doubt familiar wi ...
- RTM Defined: It's A Culture Club
RTBlog, Joe Mandese - Friday, June 21, 2013
What is real-time marketing? According to the opening panel at the Bra ...
- RTM Defined: It's A Culture Club
Show Daily, Joe Mandese - Friday, June 21, 2013
What is real-time marketing? According to the opening panel at the Bra ...
- Algorithm & Blues: The Prequel
Show Daily, Joe Mandese - Friday, June 21, 2013
Dlya Jolly, senior product manager at Google, is presenting some of t ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Xaxis Taps Yahoo's Pan For Taiwan
Real-Time Daily, Joe Mandese - Thursday, June 20, 2013
GroupM agency trading desk Xaxis this morning named former Yahoo exec K. ...
- Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers
Online Media Daily, Joe Mandese - Wednesday, June 19, 2013
Facebook has reached an important ad industry milestone, becoming one of t ...
- Attention Deficit Reorder: Young Millennials Hyper-Filter, Mono-Task And Disconnect
RTBlog, Joe Mandese - Wednesday, June 19, 2013
There's some encouraging news about the next generation of media consumers ...
- ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
Online Media Daily, Joe Mandese - Tuesday, June 18, 2013
The global ad economy now is expected to expand only 3.5% th ...
- Pay Attention To This New Audience Segment, If You Have Any
RTBlog, Joe Mandese - Monday, June 17, 2013
If you're like me, then you believe that one of the unintend ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- Correction: WPP Earnings Remarks By Lader, Not Sorrell
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2013
A story in the June 12 edition of Media Daily News incorrect ...
- The New Real-Time Media Model: A Lot Like The Old One, Just Faster
RTBlog, Joe Mandese - Thursday, June 13, 2013
I've had a couple of meetings with some ad technology leaders ...
- WPP Chief Reveals Headcount Reductions Coupled With Plan To Boost Shareholder Dividends
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2013
Using the term "perverse" to describe his final -- and perhaps mo ...
- Nielsen's Moult To Run Rival Innerscope, Push Emotion On Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2013
Marketing and media research industry vet Bill Moult has one of t ...
- Game Far From Over: comScore, Not Nielsen, Dominates Campaign Ratings Biz
Online Media Daily, Joe Mandese - Tuesday, June 11, 2013
By at least one measure -- actual measurement -- comScore, not Nielse ...
- Carat Taps Mindshare's Epstein As Strategy Chief
MediaDailyNews, Joe Mandese - Friday, June 7, 2013
Carat USA has tapped Mindshare vet Michael Epstein as Chief Strategy Office ...
- Xaxis' Lesser: The Sun Never Sets On WPP's Trading Empire
RTBlog, Joe Mandese - Monday, June 10, 2013
Most agency trading desks boast about their real-time trading capabilities, but GroupM ...
- A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones
Online Media Daily, Joe Mandese - Friday, June 7, 2013
If the last several years have been the "year of mobile," 20 ...
- Carat Taps Mindshare's Epstein As Strategy Chief
Raw, Joe Mandese - Friday, June 7, 2013
Carat USA has tapped Mindshare vet Michael Epstein as Chief Strategy Office ...
- Homing Pigeons
RTBlog, Joe Mandese - Friday, June 7, 2013
In the short time we've been publishing RTBlog, we've explored a numb ...
- Visible World Breaks Into FourthWall, Enables Ads To Be Targeted To Any TV Connected To A Set-Top
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2013
After years of fits, false starts and unfulfilled promises, addressable TV advertisi ...
- The Omniscient Narrative
RTBlog, Joe Mandese - Wednesday, June 5, 2013
There's a war being waged for control over the marketing stack, a ...