- PubliCom To Dominate Digital Too, Emerges Half Again Bigger Than WPP Digital
MAD, Joe Mandese - Wednesday, July 31, 2013
In the days following the news of the merger of Omnicom a ...
- At Richards' New Digs, The Inventory Will Go Down The Stairwell Every Night
MAD, Joe Mandese - Wednesday, July 31, 2013
The Richards Group -- the architects for such memorable campaigns as "E ...
- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Cost Advantage Of Exchanges, Nets Erode As Display Market Approaches Equilibrium
RTBlog, Joe Mandese - Wednesday, July 31, 2013
It appears that some equilibrium is starting to emerge in the onli ...
- Publicom Gets A Nielsen Rating (Hint: It's A Plus)
MAD, Joe Mandese - Tuesday, July 30, 2013
Demonstrating just how significant a development the merger of Publicis and Omnic ...
- Nielsen Unveils New Capital Plan: Boosts Cash Dividend, Sets Stock Buyback To Avert Dilution Following Recent Offering
MediaDailyNews, Joe Mandese - Tuesday, July 30, 2013
On Madison Avenue, Nielsen is known for making media audience estimates a ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue
MAD, Joe Mandese - Sunday, July 28, 2013
If the rationale given by John Wren and Maurice Levy for t ...
- Why Publicis Omnicom Matters
MediaDailyNews, Joe Mandese - Monday, July 29, 2013
To the extent size matters on Madison Avenue, Publicis Omnicom now matte ...
- Smith Crosses The Atlantic -- Again, Tapped By Bloomberg To Run Media
MediaDailyNews, Joe Mandese - Monday, July 29, 2013
Bloomberg LP has named Justin Smith CEO of Bloomberg Media Group, t ...
- How PubliCom's Stack Stacks Up
Real-Time Daily, Tyler Loechner, Joe Mandese - Monday, July 29, 2013
Lost in all the noise surrounding the Publicis and Omnicom merger ...
- RTB's 23/77 Rule (Of Thumb)
Real-Time Daily, Joe Mandese - Thursday, July 25, 2013
On average, the top 1,000 brands are buying 23% of their onli ...
- Is RTB One Of The Media Industry's Best-Kept Secrets?
RTBlog, Joe Mandese - Thursday, July 25, 2013
I was struck by a paradox while attending OMMA RTB today: Th ...
- Lenovo Digital Chief: Long On RTB
Show Daily, Joe Mandese - Thursday, July 25, 2013
Lenovo global digital marketing chief Gary Milner kicked OMMA RTB off th ...
- Lenovo's Milner Is Mad As Hell And Isn't Going To Take It Anymore
Show Daily, Joe Mandese - Thursday, July 25, 2013
Invoking the same language as Howard Beale, the character from the netwo ...
- Cadreon Poised To Buy Air Time, Without The Air Quotes
Show Daily, Joe Mandese - Thursday, July 25, 2013
Interpublic's Mediabrands' trading desk Cadreon has laid the groundwork for bringing programmat ...
- Native Offerings Approaching 90% Of Online Publishers
Online Media Daily, Joe Mandese - Tuesday, July 23, 2013
Nine out of 10 publishers will be offering at least some fo ...
- AOL Programs First 'Programmatic Upfront,' Wants To Cut Out Ad Tech's Middlemen, Explode 'Creativity'
Real-Time Daily, Joe Mandese - Wednesday, July 24, 2013
It was probably only a matter of time given the rapid accelerati ...
- Real-Time With Papa Smurf
RTBlog, Joe Mandese - Wednesday, July 24, 2013
"Turn left and the trail will lead you to one of t ...
- What Do You Know About Me?
Show Daily, Joe Mandese - Wednesday, July 24, 2013
Conference chair Steve Smith is doing his warm-up act at OMMA D ...
- OBAMA DDM?
Show Daily, Joe Mandese - Wednesday, July 24, 2013
Larry Grisolano, CEO, AKPD Message and Media, Director of Paid Media Oba ...
- Acronym Of The Day: SDDDM (Strategy-Driven Data-Driven Marketing)
Show Daily, Joe Mandese - Wednesday, July 24, 2013
OMMA DDM opening keynoter Larry Grisolano is making a good point f ...
- Obama DDM Chief: Repetition Is The New Frequency
Show Daily, Joe Mandese - Wednesday, July 24, 2013
Obama campaign data targeting guru Larry Grisolano just presented some insights ...
- How To Make The Cut As An OMMA Moderator
Show Daily, Joe Mandese - Wednesday, July 24, 2013
As vice president of strategy of Edmunds.com, George Kang may know ...
- SMG Taps Burger King Digital Chief For Latin America
Online Media Daily, Joe Mandese - Monday, July 22, 2013
Starcom MediaVest Group has appointed Diego Fernandez-Martin senior vice president-managing director f ...
- T3 Names Gaddis Chief Innovation Officer
Raw, Joe Mandese - Tuesday, July 23, 2013
Austin-based T3 has promoted Ben Gaddis to Chief Innovation Officer from vi ...
- Report Finds Advertisers Gaining Upper Hand From Programmatic Buying, Most Publishers Still In Denial
Real-Time Daily, Joe Mandese - Tuesday, July 23, 2013
The acceleration of programmatic media buying is part of a systemic shi ...
- Stay Away From The Brown Acid
Show Daily, Joe Mandese - Tuesday, July 23, 2013
That, more or less, is how OMMA Display programming chief Steve Smi ...
- How NOT To Start Telling A Story
Show Daily, Joe Mandese - Tuesday, July 23, 2013
Tip for a storytelling keynoter: Don't start by telling your audience th ...
- Native Offerings Approaching 90% Of Online Publishers
Show Daily, Joe Mandese - Tuesday, July 23, 2013
Nine out of ten publishers will be offering at least some fo ...
- You've Got To Know When To Fold 'Em -- If You Really Want To Hold 'Em
Show Daily, Joe Mandese - Tuesday, July 23, 2013
On the heels of The Washington Post's study this week indicating th ...