- Pitch Pitch: MediaCom Hypes Skype
MAD, Joe Mandese - Friday, August 30, 2013
WPP's MediaCom Sport unit has signed English cricket legend Nasser Hussain ...
- Marketo Goes On The Market, Files IPO
Real-Time Daily, Joe Mandese - Friday, August 30, 2013
Ad tech's IPO bubble continues with online marketing automation software developer Marke ...
- Publicis Flies To Rio, Sao Paulo Too: Acquires Majority Of Brazil's Espalhe
MAD, Joe Mandese - Thursday, August 29, 2013
Publicis Groupe this morning said it acquired a majority stake in Brazil ...
- WPP: Post-PubliCom Won't Be Post-Apocalyptic, Boosts New Media And Markets Goal 5%
MAD, Joe Mandese - Thursday, August 29, 2013
In a nod to the impact of a "post-Publicis Omnicom Group world ...
- Hey Buddy, Can You Spare Some Time: Agency Spin-Off Makes Some For Creatives
MAD, Joe Mandese - Wednesday, August 28, 2013
At a time when much of Madison Avenue is trying to figu ...
- OpenX Opens New Front In War On Bots: Puts Humans On The Line
Online Media Daily, Joe Mandese - Wednesday, August 28, 2013
In an effort to win the war on bots, online ad exchan ...
- Real-Time In The Great White North, Eh
RTBlog, Joe Mandese - Wednesday, August 28, 2013
Last week, Canada granted a patent to Invidi Technologies, giving our northe ...
- Exchanges Now A 5% Solution On Madison Avenue, Supplanting Ad Nets
Real-Time Daily, Joe Mandese - Tuesday, August 27, 2013
While exchange-based media buys are still only a fraction of the tot ...
- Content May Be King, But Audio Is Qween In Former Mediacom Chief's New Venture
MAD, Joe Mandese - Thursday, August 22, 2013
Doug Checkeris has always had his quirks. Now he has his Qwyr ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- An Audience Exchange For Publishers: A Conversation With LinkSmart's Pete Sheinbaum
Real-Time Daily, Joe Mandese - Thursday, August 22, 2013
In one of the more surprising exchange-based developments, traffic lead generator LinkSma ...
- The NewsCoRubicon Project
RTBlog, Joe Mandese - Thursday, August 22, 2013
Speaking of time machines, let me travel back to a few wee ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Rentrak Acquires iTVX, Deal Integrates Brand Content Measurement With TV Audience Exposure
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
At a time when content marketing is becoming a key part ...
- The Road From Liquidation To Liquidity
RTBlog, Joe Mandese - Tuesday, August 20, 2013
The programmatic media-buying marketplace has long been a chicken-and-egg business -- ...
- Arnold Taps Dirty Yoga's Mitchell To Run Big Apple
MAD, Joe Mandese - Monday, August 19, 2013
Havas' Boston-based Arnold Worldwide unit has named agency vet Corey Mitchell preside ...
- Role Of Procurement Soars As Process Replaces Relationships In Agency Comp
MAD, Joe Mandese - Monday, August 19, 2013
The role of procurement departments in determining agency compensation has grown dramatical ...
- Havas Taps Ogilvy's Teter As Global Creative Director For ignition
MAD, Joe Mandese - Monday, August 19, 2013
ignition, the experiential marketing shop that is part of Havas' Sports &am ...
- Amid Print Ad Demand Rebound, Wall Street Ups Outlook For Meredith, Magazine Industry
MediaDailyNews, Joe Mandese - Monday, August 19, 2013
Citing an uptick in print ad page demand, Wall Street analyst Ma ...
- As FTC Reviews Nielsen/Arbitron Deal, MRC Accredits Eight Major PPM Markets
MediaDailyNews, Joe Mandese - Monday, August 19, 2013
Media industry ratings watchdog the Media Rating Council this morning announced ...
- Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses Too
Online Media Daily, Joe Mandese - Monday, August 19, 2013
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, a ...
- A Brief History Of Time And Space (And Floors And Ceilings Too)
RTBlog, Joe Mandese - Monday, August 19, 2013
I'm thinking a lot about Nasdaq today. And it's not just becau ...
- AMD CMO ABC: P2P + B2B x OEM = ROI
MAD, Joe Mandese - Friday, August 16, 2013
As the new CMO of AMD Colette LaForce is starting with t ...
- WPP's MEC Bolster's North American Management, Appoints Three Presidents
MAD, Joe Mandese - Friday, August 16, 2013
WPP media shop MEC has reorganized the senior management of its Nor ...
- Interpublic Names Adap.tv Preferred Video Provider, Will Adapt Into Television Soon
Online Media Daily, Joe Mandese - Friday, August 16, 2013
In an effort to accelerate its shift toward programmatic buying of a ...
- 'Programmatic Is The New Buzzword'
RTBlog, Joe Mandese - Friday, August 16, 2013
That is one of the observations Wall Street analyst Brian Wieser dra ...
- Publicis Acquires Engauge Marketing: Aligns It With Zenith, Moxie
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2013
Read more: http://www.mediapost.com/publications/article/206795/publicis-acquires-engauge-marketing-aligns-it-wit.html#ixzz2bz0Bf5SM ...
- Nielsen Vet Harkins Defects To TiVo's TRA
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2013
Longtime Nielsen executive Sheryl Harkins has joined rival TiVo Research and Analyti ...
- Seiwert Takes Senior Role At LKH&S
MAD, Joe Mandese - Tuesday, August 13, 2013
Just one year after joining Chicago-based LKH&S as an account executive, t ...