- Upward Mobility: Hand-Held Web Accounts For Half Of U.S. Ad Expansion
MAD, Joe Mandese - Monday, September 30, 2013
Mobile advertising -- ads on wireless handheld devices including smartphones and table ...
- Havas Taps Robertson For Worldwide Leadership Team, Named Co-Global President
MAD, Joe Mandese - Monday, September 30, 2013
Kate Robertson, a long-time executive in Havas' British operations, has been elevat ...
- Kalehoff Cracks SocialCode, Will Oversee Marketing
Online Media Daily, Joe Mandese - Monday, September 30, 2013
Digital marketing veteran Max Kalehoff has joined SocialCode as senior vice preside ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On Congress
MediaDailyNews, Joe Mandese - Friday, September 27, 2013
The Association of National Advertisers is calling on its members to ca ...
- Turn On: DSP Has Greatest Share Of Madison Ave., Next To 'Other,' That Is
Real-Time Daily, Joe Mandese - Friday, September 27, 2013
Turn is the biggest and fastest-growing of the major DSPs, or demand-si ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- ESPN Joins Magna Consortium
Real-Time Daily, Joe Mandese - Monday, September 23, 2013
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN ...
- The Not So Engaging Thing
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Coca-Cola CMO Joe Tripodi knows how to warm up an early morni ...
- Joe Tripodi's Online Media Marketing and Advertising Learnings
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi tick ...
- Joe Tripodi's Online Media Marketing and Advertising Learnings
Show Daily, Joe Mandese - Tuesday, September 24, 2013
Invoking the components of OMMA's acronym, Coca-Cola marketing chief Joe Tripodi tick ...
- CoreMedia Taps GroupM's Walter As COO
MAD, Joe Mandese - Friday, September 20, 2013
Veteran Madison Avenue media techie Charlie Walter has joined the CoreMedia Syste ...
- FTC Clears Nielsen-Arbitron Deal, comScore Retains PPM License
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
As expected, the Federal Trade Commission has cleared Nielsen's $1.3 billion acquisiti ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- When Real-Time Absolutely Positively Began Transforming Madison Avenue
Show Daily, Joe Mandese - Monday, September 23, 2013
Actually, it happened in the 1980s, Jon Bond recalled while introducing t ...
- My Dinner With Randy, Analyst: Omnicom CFO Sees No Regulatory Concerns
MAD, Joe Mandese - Friday, September 20, 2013
In a note sent to investors this morning, Deutsche Bank analyst Ma ...
- Nielsen, Arbitron Consent Said To Be Imminent: Would License PPM To comScore, Not Necessarily Others
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
Media research sources have been buzzing this week on speculation that ...
- FTC Clears Nielsen Acquisition Of Arbitron, Deal Closes Sept. 30
MediaDailyNews - Breaking News, Joe Mandese - Friday, September 20, 2013
As expected, the Federal Trade Commission has cleared Nielsen's $1.3 billion acquisiti ...
- Exchanges Continue To Take Agency Share, Video Dominated By Long Tail
Real-Time Daily, Joe Mandese - Friday, September 20, 2013
Exchange-based media buys continued to be one of the fastest-growing segments ...
- Where There's FUEL, There's Fire
RTBlog, Joe Mandese - Friday, September 20, 2013
Normally, Tyler Loechner and I use this blog to express our o ...
- Publicis Pokes London Shop, Makes New Digital Friend
MAD, Joe Mandese - Thursday, September 19, 2013
Publicis Groupe has expanded its digital footprint, announcing a deal to acqui ...
- Aegis Integrates Spain's Ymedia, Exactly Why Isn't Clear
MAD, Joe Mandese - Thursday, September 19, 2013
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independe ...
- Ad Exec Confidence In Digital Media Wanes For First Time -- Ever
MAD, Joe Mandese - Thursday, September 19, 2013
For the first time in the six years since an independent research ...
- Identity Theft: Google Hijacks Madison Avenue's AdID
MAD, Joe Mandese - Thursday, September 19, 2013
Lost in the headlines about news that Google is readying a n ...
- Real-Time With... Casale Media's Andrew Casale
RTBlog, Joe Mandese - Thursday, September 19, 2013
Toronto-based Casale Media has launched a new website featuring a real-time media-tradi ...
- AWE Shucks Pay Model, Attracts 140 Characters You Won't See On Twitter
MAD, Joe Mandese - Wednesday, September 18, 2013
A year after adding an exhibit hall-based showcase featuring disruptive media a ...
- A&E Nets Sign With Rentrak: Will Integrate MasterCard, Polk Data
MediaDailyNews, Joe Mandese - Wednesday, September 18, 2013
In another bid to beef up its market intelligence, A&E Networks h ...
- Ad, TV Industry Leaders To Advise BlackArrow On Advancing 'Advanced' TV Ads
MediaDailyNews, Joe Mandese - Wednesday, September 18, 2013
On the eve of Advertising Week, "advanced" TV advertising technology developer BlackArr ...
- AdFin Unveils 'Bloomberg Terminal' For Online Media Trading
Online Media Daily, Joe Mandese - Wednesday, September 18, 2013
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's ha ...
- Casale Launches Real-Time Media Index: Streams Live 'Winning' Bids For Specific Ad Categories
Real-Time Daily, Joe Mandese - Wednesday, September 18, 2013
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-ti ...
- Turner Broadcasting Subscribes To Agency 'Booking' Database
MediaDailyNews, Joe Mandese - Monday, September 16, 2013
In a move that will give it greater visibility into the shar ...