- L'Oreal Puts Beauty In The Eye Of A Vending Machine
MediaDailyNews, Joe Mandese - Thursday, October 31, 2013
L'Oreal Paris's brand promise is to help make the world more beautifu ...
- Publicis Hearts Health, Strikes Deal To Beef Up Saatchi's Wellness Beat
MAD, Joe Mandese - Wednesday, October 30, 2013
Publicis Groupe this morning said it is merging Heartbeat Ideas, a 15-year-ol ...
- Ephron's Legacy Demystified, ARF Unveils Awards Program
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2013
The Advertising Research Foundation Tuesday unveiled a new awards program to commemora ...
- Models Are People Too
RTBlog, Joe Mandese - Wednesday, October 30, 2013
Ever have one of those moments when it feels like time ...
- Publicis Acquires Poland's Interactive Solutions, Merges With Saatchi
MAD, Joe Mandese - Monday, October 28, 2013
Publicis Groupe this morning announced the acquisition of Interactive Solutions, an independe ...
- Are Networks Perpetrating TV, Online Video Ad Fraud?
MediaDailyNews, Joe Mandese - Friday, October 25, 2013
Have major TV networks been committing fraud? That would seem to ...
- The Atlantic Ups Romer To Publisher
MediaDailyNews, Joe Mandese - Monday, October 28, 2013
Hayley Romer has been promoted to vice president and publisher of T ...
- MediaVest Cuts Giant Upfront Deal With Google, First Of 2013-14 Buying Season
Online Media Daily, Joe Mandese - Thursday, October 24, 2013
MediaVest has cut an upfront deal with search, display and video gia ...
- Can Automation Co-Exist With Customization? Turns Out, We're Moving To Automated Customization
Real-Time Daily, Joe Mandese - Friday, October 25, 2013
Or maybe it's customized automation. In either case, a panel during Friday ...
- On Second Thought: Is The :29 The New :30?
Show Daily, Joe Mandese - Friday, October 25, 2013
hris Hayes, CMO of Interpublic's HUGE, kicked off the second day ...
- Is 'Content Alignment' The New Advertising?
Show Daily, Joe Mandese - Friday, October 25, 2013
That's what NewMediaMetrics' Gary Reisman suggested to Video Insider Summit attendees th ...
- You mean to tell me the major TV networks have been committing fraud all this time?
Show Daily, Joe Mandese - Friday, October 25, 2013
That would seem to be the case based on the defnition ...
- From The Earbuds Of Babes (And Husbands Too)
Show Daily, Joe Mandese - Thursday, October 24, 2013
Video Insider Summit programming chair and de facto emcee Cathy Taylor kick ...
- ID Media's Baliber On The Chicken & Egg Of Video Supply & Demand
Show Daily, Joe Mandese - Thursday, October 24, 2013
After dining on a sumptuous breakfast of eggs flown in from Austi ...
- ID Media's Baliber: When Will Video's 5% Solution Moment Happen?
Show Daily, Joe Mandese - Thursday, October 24, 2013
Following his keynote conversation at the VIdeo Insider Summit in Montauk, Lo ...
- Video Summit Panelists: Maybe It's Time To Make Reach & Frequency A Little Less Frequent
Show Daily, Joe Mandese - Thursday, October 24, 2013
The consensus sentiment of the opening "When Will The Online Video Mark ...
- It's The End Of Reach & Frequency As We Know It, And Mark Papia Feels Fine
Show Daily, Joe Mandese - Thursday, October 24, 2013
In fact, long-time digital ad vet Papia thinks it's being replaced ...
- Nielsen Who?
Show Daily, Joe Mandese - Thursday, October 24, 2013
"Integrated Video Buys" panel moderator Kathryn Koegel (Chief of Insights and Found ...
- Ad Execs: 'Results' No Longer Top Factor Driving Media Buys, 'Rate Deals' Now More Important
MediaDailyNews, Joe Mandese - Wednesday, October 23, 2013
In what appears to be a significant shift in the criteria th ...
- As Real-Time Supply Expands, Prices Crash: Report Uncovers Rampant Net-Bot Fraud
Real-Time Daily, Joe Mandese - Wednesday, October 23, 2013
The supply of media impressions available through real-time media-buying exchanges surged 3 ...
- Vive Le Buzz, Publicis Acquires India's Beehive
MAD, Joe Mandese - Tuesday, October 22, 2013
Publicis Groupe this morning said it acquired India's Beehive Communications, an independe ...
- Brands Bite Blog, Say Native Is Here To Stay
Online Media Daily, Joe Mandese - Tuesday, October 22, 2013
If you had any doubt that "brand journalism" was here to sta ...
- Interpublic Gives Credit Where Credit's Less Due, Cites Debt Reduction For Q3 Results
MAD, Joe Mandese - Friday, October 18, 2013
Interpublic reported a relatively tepid growth of 1.8% during the third quart ...
- Real-Time With AOL's Dave Jacobs, Marking The 15th Anniversary Of Ad.com
RTBlog, Joe Mandese - Friday, October 18, 2013
In what could be described as the programmatic audience-buying marketplace's Big Ba ...
- WPP's Sorrell: 96% Of The Inventory Goes Down The Elevator At Night, The Rest Goes In A Database
MAD, Joe Mandese - Thursday, October 17, 2013
During a free-wheeling interview with 4As chief Nancy Hill, WPP founder-CEO Mart ...
- Media On Ephron
MediaDailyNews, Joe Mandese - Tuesday, October 15, 2013
One of the things that always tickled me about Erwin Ephron's care ...
- How Likely Are You To Consider InPowered After Reading This Blog Post?
RTBlog, Joe Mandese - Tuesday, October 15, 2013
In their own words, Peyman and Pirouz Nilforoush are, "fighting the go ...
- Obit: Media Planning Guru Erwin Ephron, Dead At 79
MediaDailyNews, Joe Mandese - Monday, October 14, 2013
Erwin Ephron, once one of the most influential consultants shaping the w ...
- Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace
Online Media Daily, Joe Mandese - Monday, October 14, 2013
In what is likely the most detailed analysis of the impact ...
- Zero: The Number Of Times The IAB Revenue Report Cites Programmatic
RTBlog, Joe Mandese - Thursday, October 10, 2013
For all its recent strides -- on Madison Avenue, and especially ...