- Nielsen Gravy Train Continues As Insiders Cash In
MediaDailyNews, Joe Mandese - Friday, November 22, 2013
The trading value of Nielsen shares has reached a "lifetime high," ...
- Darren Herman Hangs Up Chef's Apron, Leaving Media Kitchen For Tech Role
MAD, Joe Mandese - Thursday, November 21, 2013
Darren Herman is stepping down as chief digital media officer of M ...
- There Are Plenty Of Fish In The Programmatic Sea, Literally
Real-Time Daily, Joe Mandese - Wednesday, November 20, 2013
Programmatic reached the tipping point vs. direct buys in the online displ ...
- If You Don't Like What's Being Said, Change The Algorithm
RTBlog, Joe Mandese - Wednesday, November 20, 2013
One of the most surprising insights gleaned during the opening "branding" pan ...
- Seattle's 'Branding' Conversion Rate: It's Not Great (At Least Not On An Opt-In Basis)
Show Daily, Joe Mandese - Wednesday, November 20, 2013
That was the datapoint from "Are We Branding Yet" moderator Marlo Huang' ...
- Converting A 500-Pound Burnese Mountain Dog Anecdote
Show Daily, Joe Mandese - Wednesday, November 20, 2013
I wasn't exactly sure how Kevin Ryan was going to convert th ...
- Kevin Ryan's Bada-Bing Moment
Show Daily, Joe Mandese - Wednesday, November 20, 2013
Location, location, location. "Transparency" moderator, Kevin Ryan, remembered that adage midway throu ...
- Coordinates Vs. Plain Old Coordination
Show Daily, Joe Mandese - Wednesday, November 20, 2013
During the "After the Cookies Crumble" panel at OMMA RTB Seattle paneli ...
- Are Programmatic And Branding Mutually Exclusive?
Real-Time Daily, Joe Mandese - Monday, November 18, 2013
Depends on who you talk to. Or in the case of OM ...
- Live, From The (Second) Tallest Building In America...
Show Daily, Joe Mandese - Monday, November 18, 2013
MediaPost Chairman Ken Fadner reminded Chicagoans why they're referred to as t ...
- Tracey Paull's Whack-A-Mole Algorithm
Show Daily, Joe Mandese - Monday, November 18, 2013
Well, Paull, senior vice president at Starcom USA, doesn't actually have ...
- No WPPIPG In The Works, WPP Refutes Interpublic Report
MAD, Joe Mandese - Friday, November 15, 2013
Shares of WPP stock were trading up -- near their 52-week hi ...
- Nielsen Silences Audio Unit, Hundreds Of Former Arbitron Staffers Let Go Amid Massive Cuts
MediaDailyNews, Joe Mandese - Thursday, November 14, 2013
There are fewer voices left inside Nielsen Audio, the new radio audien ...
- Humans Back Non-Human Traffic Protection, Funds Will Be Used To Expand Data Science
Online Media Daily, Joe Mandese - Friday, November 15, 2013
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks a ...
- Aegis Deal Transforms Dentsu Into 'Truly' Global Player, Boosts Billings 18%
MAD, Joe Mandese - Wednesday, November 13, 2013
The good news is that Dentsu has emerged as a "truly glob ...
- Nielsen Gets A 'Toehold' On Google, Begins Tagging Campaigns On YouTube
Online Media Daily, Joe Mandese, Gavin O'Malley - Friday, November 8, 2013
What do analysts make of Google's about-face decision to include Nielsen's onli ...
- Tremor Earnings Trigger Sell-Off In Ad Tech Shares, Sector Plummets
Real-Time Daily, Joe Mandese - Monday, November 11, 2013
In a sweeping sell-off, shares of publicly traded online ad technology stoc ...
- Forbes Becomes Tech Player, Licenses IP -- Both Kinds
RTBlog, Joe Mandese - Monday, November 11, 2013
If you would have asked me back when I started out coveri ...
- WPP Lights Mobile Fuse, Acquires Bottle Rocket
MAD, Joe Mandese - Friday, November 8, 2013
WPP this morning announced a deal to acquire Bottle Rocket, a fast-growi ...
- Publicis Adds ETO For CRM, Cites 'Big Data' Expertise
MAD, Joe Mandese - Thursday, November 7, 2013
Publicis Groupe this morning announced the acquisition of ETO, a French agen ...
- SQAD Gets Right Quote, Sells Itself
MediaDailyNews, Joe Mandese - Thursday, November 7, 2013
SQAD, which began life in the 1970s as a local TV a ...
- Calhoun Steps Down As Nielsen CEO, Will 'Continue To Remain Invested'
MediaDailyNews, Joe Mandese - Thursday, November 7, 2013
David Calhoun, who has been described as "Nielsen's $78 Million CEO" f ...
- Beyond Borders: MediaCom's Morris Assumes Global Content Role
MAD, Joe Mandese - Wednesday, November 6, 2013
GroupM's MediaCom unit this morning named James Morris the first global he ...
- Convergent Audience Buys Projected To Supplant Conventional TV Buys
RTBlog, Joe Mandese - Wednesday, November 6, 2013
The burgeoning audience-based TV/video ad marketplace has a name and some sco ...
- The New Dialect Of Native Lingo
Show Daily, Joe Mandese - Tuesday, November 5, 2013
"Native" advertising (note the quotation marks) defies -- or at the ve ...
- Man Pets Dog
Show Daily, Joe Mandese - Tuesday, November 5, 2013
That is the seemingly counter intuitive metaphor BuzzFeed's Eric Harris used ...
- Thou Shalt Not Stop Being Cute
Show Daily, Joe Mandese - Tuesday, November 5, 2013
That's what BuzzFeed's Eric Harris said in response to OMMA Native cha ...
- Scoop: SocialVibe Is Now True [X] Media
Show Daily, Joe Mandese - Tuesday, November 5, 2013
Speaking on OMMA Native's "Media Mix" panel in New York this mornin ...
- Publishers Launch Their Own 'Agency' Trading Desks
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
One of the hottest trends in the so-called "programmatic premium" space ...
- Varick's Rostkowski: We're Going Local, Next
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
Rostkowski, president of Varick Media Management, told OMMA Premium attendees that t ...