- Dentsu Opens Trading Desk: Taps Aegis' Amnet, Various RTB Partners
Real-Time Daily, Joe Mandese - Thursday, December 19, 2013
Dentsu, the Tokyo-based parent of 360i and Aegis Media, this morning announc ...
- Magid Makes Push To Define New TV/Video Market, Hires Two Experts To Lead It
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2013
At a time when the advertising and media industries appear to ...
- 'Native' Expanding At Twice The Rate Of Display, Will Rise To 42% Of Social By 2017
Online Media Daily, Joe Mandese - Wednesday, December 18, 2013
Native advertising formats -- ads that mimic the native non-advertising content ...
- Videology Partners With Invidi To Bring Programmatic Audience-Buying To TV, 'Multiple' Campaigns Already Served
Real-Time Daily, Joe Mandese - Wednesday, December 18, 2013
In the race to develop a programmatic infrastructure to buy and se ...
- Court Dismisses Addressable TV Patent Suit, Visible World Still 'Doing It'
Real-Time Daily, Joe Mandese - Wednesday, December 18, 2013
In a decision that appears to preserve the competitive status quo ...
- Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2013
In a move to create what could well be called a UP ...
- Giant Spoon Gets Off To Giant Start: Scoops Up GE, NBCU, BuzzFeed
MAD, Joe Mandese - Monday, December 16, 2013
Only a couple of months old, Giant Spoon, the agency start-up found ...
- Giant Spoon's Secret For Discovering New Biz: Discovery In A Box
MAD, Joe Mandese - Monday, December 16, 2013
As part of its mission to curate important cultural experiences influencing t ...
- Buz Is Off: Sawyer Leaves Cheil For Hyper Island, Will Not Be Replaced
MAD, Joe Mandese - Friday, December 13, 2013
Another top executive is bolting the fledgling American operations of South Kor ...
- The Madison Avenue-Wall Street Industrial Complex -- Part Two: Transparency
RTBlog, Joe Mandese - Friday, December 13, 2013
See yesterday's RTBlog post for the overall concept of the "complex." T ...
- Mediaocean Floats IPO (Is There An App For That?)
MediaDailyNews, Joe Mandese - Thursday, December 12, 2013
Fresh on the heels of high-profile public "exits" by some of Madis ...
- O'Neal Adapts From 'Paid' To 'Earned,' Leaves The 'Mail' For Adaptly
Online Media Daily, Joe Mandese - Thursday, December 12, 2013
Sean O'Neal, a digital vet who helped make "The Daily Mail Onlin ...
- The 'Madison Avenue-Wall Street Industrial Complex'
RTBlog, Joe Mandese - Thursday, December 12, 2013
For the record, you can say you heard the term here firs ...
- 'Time' Names Pope Francis Person Of The Year
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2013
Nine months after he was elected to the Catholic church's highest rol ...
- ANA Names Walmart CMO Quinn Chair Of Family Alliance
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2013
Stephen Quinn, executive vice president and CMO of Walmart, has been nam ...
- MediaCom Taps Mobile Industry Vet Phillips For Global Role
MAD, Joe Mandese - Tuesday, December 10, 2013
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as i ...
- Silicon Valley Bets On TV Ad Targeter, Backs Simulmedia
Real-Time Daily, Joe Mandese - Tuesday, December 10, 2013
TV ad targeting developer and ad network operator Simulmedia has closed ...
- Interpublic Boosts Global Ad Outlook, Cites 'Mobile Social Media,' Programmatic Expansion
MAD, Joe Mandese - Monday, December 9, 2013
After a relatively tepid year in which the world's ad economy expand ...
- Erwin Ephron Remembered As Guru, Mentor, Nudge, But Mostly A Writer
MediaDailyNews, Joe Mandese - Monday, December 9, 2013
Media planning and research luminaries paid tribute to consultant Erwin Ephron la ...
- Mozilla Making Content Play, Taps Madison Avenue's Herman To Develop It
Online Media Daily, Joe Mandese - Monday, December 9, 2013
In a new twist to the Web and mobile browser wars, Mozill ...
- Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
Real-Time Daily, Joe Mandese - Monday, December 9, 2013
In a move that could have some interesting implications for programmatic ...
- Analyst Reaffirms 'Modest Growth' Outlook, Implies Big Shift Is In How Advertising Is Defined
MAD, Joe Mandese - Friday, December 6, 2013
On the eve of Madison Avenue's major ad outlook updates, influential Wa ...
- IAB Discloses Native Disclosure Rules, Maintains Some Formats 'Can't Be Contained'
Online Media Daily, Joe Mandese - Wednesday, December 4, 2013
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-call ...
- Ad Execs: Programmatic Fueling Demand For Video
RTBlog, Joe Mandese - Wednesday, December 4, 2013
One of the perception problems in the programmatic media-buying marketplace is th ...
- T3 Taps Butler Shine's Johnston As COO
MAD, Joe Mandese - Tuesday, December 3, 2013
Austin-based T3 has named Keith Johnston COO, with responsibility for day-to-day operatio ...
- Publicis Finds Synergy In South Africa: Acquires Synergize, Merges With Saatchi
MAD, Joe Mandese - Tuesday, December 3, 2013
Publicis Groupe this morning announced the restructuring of Saatchi & Saatchi's Sou ...
- Known For Influencing CMOs, MediaLink Names One Of Its Own
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2013
MediaLink, the influential marketing and media consultancy that prides itself on havi ...
- 'New York,' The Magazine So Nice They'll Publish It Twice - Monthly
MediaDailyNews, Joe Mandese - Monday, December 2, 2013
In another sign that the economics of print magazines are eroding, "N ...