- Dentsu Aegis Looking Pretty, Lands Shiseido In Joint Pitch
MAD, Joe Mandese - Wednesday, January 29, 2014
The Dentsu Aegis Network has won the global media service account f ...
- Lubar Named First Global CMO Of McCann Worldgroup
MAD, Joe Mandese - Monday, January 27, 2014
Eighteen months after joining Interpublic flagship McCann Erickson as CMO of i ...
- Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills FTC Antitrust Order
MediaDailyNews, Joe Mandese - Friday, January 24, 2014
Nielsen and comScore have officially announced the signing of an agreement f ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Real-Time Daily, Joe Mandese - Monday, January 27, 2014
Most agencies and trading desks say they only want to bid ...
- Tag, You're It: Audience Targeting Shifting From Browsers To Pages
MediaPost Weekend, Joe Mandese - Saturday, January 25, 2014
For all the debate surrounding the role cookies play -- for bett ...
- I Am Not A Geek, But I Play One When Querying Google
RTBlog, Joe Mandese - Friday, January 24, 2014
I swear, I am not a geek. But I could hear myse ...
- Why The Big 3 Need To Worry About No. 5
TVBlog, Joe Mandese - Thursday, January 23, 2014
The other day I broke a news story reporting that Google ...
- Madison Avenue's 'Next Big Thing:' Branded Technology
MAD, Joe Mandese - Wednesday, January 22, 2014
In a sign of just how much the nature of ad-supported med ...
- The Winner And Still Champion: Here's My Forecast
TVBlog, Joe Mandese - Wednesday, January 22, 2014
A couple of years ago I asked David Kenny how he cou ...
- Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 Supplier
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2014
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent ...
- Trust In Government 'Decimated,' Business Now Leads
MediaDailyNews, Joe Mandese - Monday, January 20, 2014
People's trust in government has fallen to a historic low, and t ...
- Paul Donato And The Final Frontier
MediaDailyNews, Joe Mandese - Sunday, January 19, 2014
This story begins with a team of geospatial intelligence experts poring ov ...
- Williams Abandons Mother For Publicis, Assumes Global Strategy Role
MAD, Joe Mandese - Thursday, January 16, 2014
Dylan Williams, a partner at uber strategy shop Mother, is chucking h ...
- Rentrak Gets CBS' Rating, Becomes First Broadcast Net To Use It As 'Currency'
MediaDailyNews, Joe Mandese - Thursday, January 16, 2014
In an important vote of confidence for the Nielsen TV ratings riva ...
- Oh, The Gravity: DirecTV Throws The Weather Channel Out Of Its Orbit
MediaDailyNews, Joe Mandese - Tuesday, January 14, 2014
The Weather Channel may dominate the troposphere, but it no longer contro ...
- NowThis Now Part Of NBCU News: Second Investment/Content Mashup In As Many Weeks
MediaDailyNews, Joe Mandese - Monday, January 13, 2014
A week after announcing a strategic investment and news content partnership wi ...
- Exchange Developer Bonomo Leaves WPP's Spafax For Catalyst
Real-Time Daily, Joe Mandese - Sunday, January 12, 2014
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, a ...
- What's Cooking? Kitchen Taps Engroff As New Digital Chef, Er, Chief
MAD, Joe Mandese - Thursday, January 9, 2014
The Media Kitchen has a new top digital chef. Joshua Engroff, ...
- Game Over: 'Nothing But Net' Now Mostly About Mobile
Mobile Marketing Daily, Joe Mandese - Thursday, January 9, 2014
"The trend has been that mobile was winning... it's now won." Th ...
- EdBlog: Evolutionary Score
OMMA Magazine, Joe Mandese - Thursday, January 9, 2014
In the 10 years I've been involved with the annual selection ...
- Agency of the Year, Gold: 360i
OMMA Magazine, Joe Mandese - Thursday, January 9, 2014
Normally, OMMA bases its annual agency of the year selection on t ...
- Agency of the Year, Silver: Digitaria
OMMA Magazine, Joe Mandese - Thursday, January 9, 2014
Always a perennial in the areas of design. creativity and digital technolo ...
- Analysts Tout Nielsen Dominance Of Online Ratings, One Puts A Number On It: $200 Million
Online Video Daily, Joe Mandese - Thursday, January 9, 2014
How much is Nielsen's domination of the online ratings business worth? Accordi ...
- Hyper Island's Leake Goes From Making New Ideas To Making Rain, Joins RPA In New Biz Role
MAD, Joe Mandese - Wednesday, January 8, 2014
As part of a broader restructuring of its senior management team, San ...
- Fast Forward: Courage, Discipline and Foresight
Media Magazine, Joe Mandese - Wednesday, January 8, 2014
One of the interesting things about writing these introductions to MEDIA magazine ...
- Agency of the Year: Carat - Returning To Its Roots
Media Magazine, Joe Mandese - Wednesday, January 8, 2014
When London-based Carat opened shop in the U.S. marketplace in the mid-1990 ...
- Holding Company of the Year: IPG Mediabrands - Automation Pilots
Media Magazine, Joe Mandese - Wednesday, January 8, 2014
In October 2012, Matt Seiler assembled the top managers of Interpublic's dispara ...
- Supplier of the Year: Acxiom - Who's On First, What's On Third?
Media Magazine, Joe Mandese - Wednesday, January 8, 2014
If you had to pick the most vexing and talked about subje ...
- Small Agency of the Year: Spark - Sometimes, Innovation Is Right Behind You
Media Magazine, Joe Mandese - Wednesday, January 8, 2014
Normally, when people think about innovation they think about moving forward. Sometime ...
- New Nielsen Marketing Chief Helped Schwarzenegger Live Up To Promise, 'I'll Be Back'
MediaDailyNews, Joe Mandese - Tuesday, January 7, 2014
Katie Burke, a marketing and PR executive who previously served as communicatio ...