- Swoosh: Reebok Just Redid It, Flexes New Delta
Marketing Daily, Joe Mandese - Friday, February 28, 2014
There are few categories where brand marks represent more than in athlet ...
- It's official: real time, now dead.
MediaPost Weekend, Joe Mandese - Saturday, February 1, 2014
Experts tell me I have only six seconds to engage you. ...
- Updated: Silver Linings Olympic Pay Booked: Sochi Ad Price Falls 18%, London Remains Gold Standard
MediaDailyNews, Joe Mandese - Friday, February 28, 2014
Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC ...
- Who Says Native Can't Go Programmatic (Or Is It That Programmatic Can't Go Native)?
RTBlog, Joe Mandese - Friday, February 28, 2014
Maybe it's just me -- or maybe it's just my inbox ...
- Not Your Father's Norman Rockwell Cover Story
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2014
It may look like a Norman Rockwell setting, but the cover sto ...
- Gone But Not For 'Got:' Lowe Spot Propels New 'Milk Life' Campaign
MAD, Joe Mandese - Monday, February 24, 2014
Lowe Campbell Ewald is breaking new creative for the Milk Processor Educati ...
- Nielsen Continues Putting Imagination To Work, Taps Another GE Exec To Do It
MediaDailyNews, Joe Mandese - Monday, February 24, 2014
The GE connection continues at Nielsen, which just announced a management shufflin ...
- NBC News Goes Native, Produces And Airs :30s For Xerox
MediaDailyNews, Joe Mandese - Monday, February 24, 2014
NBC News, which was an early adopter of "native" formats -- a ...
- Ad Exec Confidence Surges, Reaches Highest Point Since Recession
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2014
Driven by a surge in demand for most electronic media, especially t ...
- Marketing Cloud Thickens, Oracle Acquires BlueKai
Online Media Daily, Joe Mandese - Monday, February 24, 2014
One of the biggest players in the so-called "marketing cloud" is changi ...
- Universal Truth
MediaPost Weekend, Joe Mandese - Sunday, February 23, 2014
What's the biggest social network in the world? Careful, it's a tri ...
- Marketers Plan Surge In 'Social Media' Spending, But Don't Know How To Quantify Its Impact
Social Media & Marketing Daily, Joe Mandese - Wednesday, February 19, 2014
Brand marketers say they will more than double the share of the ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
Mobile Marketing Daily, Joe Mandese - Tuesday, February 18, 2014
Describing it as a "game-changer," Ogilvy Labs today announced a deal ...
- Why You Now Know More Than Your Airline Does
MediaPost Weekend, Joe Mandese - Sunday, February 16, 2014
First, let me apologize for this week's version of "Cover Story." T ...
- 'Always' Approaches Half: 48% Now Connected All The Time
RTBlog, Joe Mandese - Friday, February 14, 2014
By at least one measure, nearly half of all consumers say th ...
- Nielsen Reports Strong Year, Q4: Attributed Mainly To 'Watch'
MediaDailyNews, Joe Mandese - Thursday, February 13, 2014
Nielsen this morning reported revenues of $5.703 billion for 2013, an increa ...
- Cadreon Ad Ops Chief Murugiah Joins ShareThis
Real-Time Daily, Joe Mandese - Wednesday, February 12, 2014
Saravanan Murugiah, director of ad operations at Interpublic's Mediabrands' trading desk Cadre ...
- Nielsen Capitulates, Agrees To Withhold Broadband Households From Local Ratings -- For Now
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2014
Bowing to pressure from some of its biggest local TV clients, Niels ...
- comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
In the battle to become online's -- and by default, digital's a ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local ...
- Snyder Leaves Mediabrands For Consumer Brand, Steps Down As Communications Chief
MAD, Joe Mandese - Friday, February 7, 2014
Lauren Snyder is stepping down as Chief Communications Officer of Interpublic's Mediabran ...
- TripAdvisor's Medros To Lead MITX President Search Team
MAD Boston, Joe Mandese - Monday, February 10, 2014
MITX has launched a search for a new president to replace De ...
- Hey IAB, Try Measuring Me For These: Anger, Disappointment, Frustration
RTBlog, Joe Mandese - Monday, February 10, 2014
A couple of weeks ago, I wrote a column based on t ...
- Sunday Morning With Charles Osgood
MediaPost Weekend, Joe Mandese - Saturday, February 8, 2014
Last week, our "Cover Story" began with a report that industry exper ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV Measurement
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
The National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Mediabrands' Seiler Named President Of Media Lions Jury, U.S. Execs Dominate Other Categories Too
MAD, Joe Mandese - Wednesday, February 5, 2014
Matt Seiler, global CEO of Interpublic's Mediabrands, has been named president ...
- Digitally Speaking, CBS, Time Warner, Disney Bigger Than Facebook
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
For all of Madison Avenue's seeming obsession with popular social media platfor ...
- Scientific American Reinvents Itself: Makes 168 Years Available Digitally, On-Demand
Real-Time Daily, Joe Mandese - Wednesday, February 5, 2014
At a time when some on Madison Avenue question the vitality ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Mediaocean Pivots (Again): This Time It's A 'Software Company'
MediaDailyNews, Joe Mandese - Monday, February 3, 2014
As part of its pre-IPO pitch to position itself to public investor ...