- Rapport's Cooper Joins TAB Board
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2014
Mike Cooper, president of Interpublic's Mediabrands' Rapport, U.S, has been appointed ...
- Score One For comScore, Signs Yahoo For Global Ad Measurement
Online Video Daily, Joe Mandese - Tuesday, April 29, 2014
In the battle for digital ratings dominance, comScore has scored a b ...
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
Real-Time Daily, Joe Mandese - Monday, April 28, 2014
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- Rivalries Emerge, Submerge In Media Measurement: Within Industry And The Household
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Ubiquitous digital media technologies are having a profound impact on the w ...
- The Buzz Behind Email (Or Is It The Email Behind Buzzfeed?)
Show Daily, Joe Mandese - Friday, April 25, 2014
Now that Buzzfeed has emerged as one of the most powerful publishi ...
- The Ballooning Of Programmatic
RTBlog, Joe Mandese - Thursday, April 24, 2014
I love word balloons. You know, those graphics that display words ...
- GroupM Centralizes Biz Dev, Marketing, PR Under Tunnicliffe
MAD, Joe Mandese - Tuesday, April 22, 2014
Longtime GroupM communications chief John Wolfe is out as part of ...
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
MediaDailyNews, Joe Mandese - Monday, April 21, 2014
Digital media may have the fastest organic growth rates, but it w ...
- TiVo's Top 'Less' List: C7 Would Add $88 Million Per Season
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2014
At a time when the major TV networks are hyping the shi ...
- ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit
MAD, Joe Mandese - Monday, April 14, 2014
Interpublic media agency ID Media is launching a specialty unit focusing ...
- Real Tie With Rubicon's Frank Addante
RTBlog, Joe Mandese - Monday, April 14, 2014
I'm sure many a CEO has tied one on after floating ...
- The Most Influential Medium Your Brand Can't Influence, At Least Not Directly
MediaPost Weekend, Joe Mandese - Saturday, April 12, 2014
As far as audiences go, you probably couldn't find a tougher cro ...
- Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It
MediaPost Weekend, Joe Mandese - Saturday, April 12, 2014
Question: Wikipedia plays a significant role in generating awareness and providing informati ...
- Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread
MediaDailyNews, Joe Mandese - Friday, April 11, 2014
Ad executives and media buyers are used to being wined and din ...
- Birds Of A Feather: IMC Consultant MLA Teams With Flock, Expands Global Footprint
MediaDailyNews, Joe Mandese - Thursday, April 10, 2014
Two influential consultants -- Stamford, CT-based MLA and London-based Flock -- specializi ...
- Horizon Goes Outside For Event Marketing Unit, Acquisition Forms InsideOut
MAD, Joe Mandese - Tuesday, April 8, 2014
Horizon Media this morning announced the acquisition of Los Angeles-based sports a ...
- Rentrak Reveals Surge In 'Prime-Time' Broadcast On-Demand Viewing, Finds 66% Viewed After Third Day
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2014
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-dema ...
- Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences
Mobile Marketing Daily, Joe Mandese - Monday, April 7, 2014
Nielsen on Monday morning announced that Syncbak, a company that provides technolo ...
- Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick
Online Video Daily, Joe Mandese - Wednesday, April 2, 2014
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings fr ...