- Updated: ARF Continues Board Expansion: Adds comScore's Abraham, mcgarrybowen's Cooke
MediaDailyNews, Joe Mandese - Tuesday, May 27, 2014
The Advertising Research Foundation (ARF) has once again expanded its board ...
- Alan Schulman Has A Brand New Bag, And It's An Automated One
RTBlog, Joe Mandese - Thursday, May 22, 2014
Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attende ...
- Top Magna Targeter Jumps To Target, Argyilan Joins Retail Giant
MediaDailyNews, Joe Mandese - Thursday, May 22, 2014
Kristi Argyilan has jumped from president of Interpublic's Mediabrands' Magna Global Nor ...
- AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
Online Video Daily, Joe Mandese - Thursday, May 22, 2014
AOL is pushing to become a dominant player in the emerging "programmat ...
- I Plan, Therefore I Am
Show Daily, Joe Mandese - Thursday, May 22, 2014
OMMA Video got off on an existential note during Internet Week ...
- What Would You Ask Zuck?
Show Daily, Joe Mandese - Thursday, May 22, 2014
That's what OMMA Video moderator Ari Zoldan asked his "Facebook Premium Vid ...
- What Would Satan Do? (Lean In, Of Course)
Show Daily, Joe Mandese - Thursday, May 22, 2014
Few brands are more wholesome than Honey Maid, right? Think s'mores arou ...
- All The News That's Fit To Rent (Oh Baby!)
Show Daily, Joe Mandese - Tuesday, May 20, 2014
That, more or less, is Mondelez's approach to its brand newsroom. B ...
- The Two Faces Of Facebook Economics
Show Daily, Joe Mandese - Tuesday, May 20, 2014
While it's not exactly a trade secret that the organic "reach" ...
- Paid, Owned & Blurred
Show Daily, Joe Mandese - Monday, May 19, 2014
That's the final word I had on the "media planning" panel ...
- Be The Ball
Show Daily, Joe Mandese - Monday, May 19, 2014
Michael Brenner, vice president marketing and content strategy at SAP offered so ...
- What Happens With Native Ads Outperform Native Editorial?
Show Daily, Joe Mandese - Monday, May 19, 2014
That's an interesting question that's beginning to emerge, now that brands ...
- I'd Like To Teach The World To Spin
Show Daily, Joe Mandese - Monday, May 19, 2014
The nice thing about native advertising is that no two people defi ...
- Data Puts New Tynt On 'Dark' Social, Sheds Light On Unseen Power Of The Long Tail
MediaPost Weekend, Joe Mandese - Saturday, May 17, 2014
In what is likely the first visible peek into the behavior ...
- Acxiom Acquires LiveRamp, Wants To Build 'Neutral' Audience Grid Anyone Can Plug Into
Real-Time Daily, Joe Mandese - Thursday, May 15, 2014
In a sign of just how important plumbing has become in Madis ...
- Crystal Math
RTBlog, Joe Mandese - Monday, May 12, 2014
May 8, 2014 -- Some people swear they could feel an almo ...
- China, Brazil Join Media's 'Top 30,' Google Expands Margin As No. 1
MediaDailyNews, Joe Mandese - Tuesday, May 6, 2014
For the first time since it began ranking the world's biggest med ...
- Assembly Reassembles Investment Team, Warburton Succeeds Knobloch
MediaDailyNews, Joe Mandese - Monday, May 5, 2014
Just two months after formally launching, MDC Partners' Assembly is restructuring i ...
- With TV Poised To Join Video Universe, Viewer Attention Maxes Out: YouTube Share Now About 2%
MediaDailyNews, Joe Mandese - Thursday, May 1, 2014
At a time when a rapidly expanding "TV universe" is poised ...