- L.A. Clippers Face Struggle For Ad Sponsorships
Around the Net In MAD LA, Joe Mandese - Saturday, June 28, 2014
The Los Angeles Clippers are facing a potential backlash from marketers pulli ...
- Under 'Strain,' FX Pulls Ads From L.A. Billboards
Around the Net In MAD LA, Joe Mandese - Saturday, June 28, 2014
FX network is taking billboards down in Los Angeles and New Yo ...
- Fox Stations Poised To Drop Nielsen, Go Exclusively With Rentrak
MediaDailyNews, Joe Mandese - Monday, June 30, 2014
With its long-term contract with Nielsen set to expire today, the F ...
- The Tao Of Real-Time Media
RTBlog, Joe Mandese - Monday, June 30, 2014
Coming of age, as I did, in the early 1970s, Bruce L ...
- It's Like Deja Viewing Estimates All Over Again
TV Watch, Joe Mandese - Monday, June 30, 2014
I stopped keeping track of Nielsen stalking horse stories a long ti ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global bra ...
- Hegarty, Droga Pile On Native, Call Big Data 'Bullshit'
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The backlash against native advertising formats continued Friday duri ...
- Factor & Gamble: 'Why Would Consumers Give A Crap,' Pritchard Asks
MediaDailyNews, Joe Mandese - Monday, June 23, 2014
CANNES, FRANCE -- The world's most powerful marketer summed up the underlyi ...
- RTB For Dumpers: Why Are Brands 'Burning' End-Of-Quarter Budgets?
RTBlog, Joe Mandese - Monday, June 23, 2014
It's been a little over a week since we launched the R ...
- Better Advertising Through Chemistry: Oxytocin Is The New Dopamine
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- After years of going for the dopamine rush, Madis ...
- Portland Vs. Detroit Vs. The Rest Of The Advertising World
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The Lions Festival opened on an oddly geocentric to ...
- Sorrell: What Is Twitter?
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- Sir Martin Sorrell took the stage effectively, albeit jokingl ...
- Sorrell Slams Cannes, Warns About Native 'Transparency'
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The head of the world's largest advertising company to ...
- Reel-Time In Cannes: Saatchi Makes Delegates 'Feel'
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off t ...
- CBS Adds Los Angeles Stations To Rentrak Deal, A First For Nation's No. 2 Market
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
A week after the Fox Television Stations group signed a long-term de ...
- Unilever's Weed To Agencies, Suppliers: Work 110% For Our Brands, Not Your Specialty
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through ...
- Being There, Sort Of
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- There are many good reasons to watch the Cann ...
- Hollywood & Cannes: Why Oscar Winner Jared Leto Is Not Selfie-Effacing, And I'm Not Lion
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- The Lions' Hollywood bonding continued with the second sessi ...
- 'Veep Of Thrones:' The Power Of Story, Write For Yourself
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- Tip to the producers of industry panel discussions entitl ...
- Rentrak: The Consensus Is We Are No Longer A 'Census'
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
In a surprise move, digital TV set-top derived TV ratings service Rentr ...
- Love, Drugs & Rock 'n' Roll: Courtney Dies In Cannes
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- Grey Worldwide Chief Creative Officer Tor Myhren opened h ...
- Facebook's Sandberg: We Won't Put Ads In Messaging, Oculus Is A Bet On The Future
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- As far as opening questions go, "Ad Age" Associa ...
- You Will Actually Know Less After Reading This, Hopefully
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
CANNES, FRANCE -- Hey, don't take my word for it. It w ...
- Yahoo's Mayer Goes 'Native' In Cannes, Makes Giant Product Pitch To Ad Industry
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad indust ...
- SMG, Twitter Find (Surprise) Twitter Is Impacting TV
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
Starcom MediaVest Group and Twitter this morning released findings from what they' ...
- West, Horowitz Rap About The Increasingly Brief History Of Time
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
CANNES, FRANCE -- In one of the more eclectic discussions here th ...
- NYT's Dowd: Shakespeare Would Have Loved Twitter, Obama Loves 'Mad Men'
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
CANNES, FRANCE -- New York Times op-ed columnist Maureen Dowd gave ...
- There's No Business Like Shoe Business -- Even In Cannes
MediaDailyNews, Joe Mandese - Monday, June 16, 2014
CANNES, FRANCE -- What happens when you put an actress whose defini ...
- Race-To-Buy-In: How Is $1,300 Per Impression, Is That Enough Yield For You?
Show Daily, Joe Mandese - Friday, June 13, 2014
Jason Fairchild, co-founder of OpenX, knows how to get the attention ...
- Canoe Enables Dynamic TV Ads Beyond The Television, Expands To Other Consumer Devices
MediaDailyNews, Joe Mandese - Thursday, June 12, 2014
Canoe Ventures, the ad technology company backed by big cable TV operato ...