- GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, July 31, 2014
A year after creating the first Chief Data Officer role inside ...
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Real-Time Daily, Joe Mandese - Wednesday, July 30, 2014
In what may be the most ironic development since Madison Avenue beg ...
- It's The Golden Age Of Audience Data, Stupid
RTBlog, Joe Mandese - Wednesday, July 30, 2014
I've used some version of the "It's The Data, Stupid" line ...
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2014
In what it claims is a TV audience targeting first, AT&T wi ...
- Brooklyn Bros. Named 'Small Agency' Of The Year
MAD, Joe Mandese - Saturday, July 26, 2014
The Brooklyn Brothers has been named "gold" in the 75 to 1 ...
- Facebook Begins Reducing Number Of Ads: Boosts Price, Performance
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiati ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
Data from what is the best composite view yet of Madison Avenue ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Real-Time Daily, Joe Mandese - Friday, July 25, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- A View With Some Room (For Interpretation)
Show Daily, Joe Mandese - Thursday, July 24, 2014
That's what UM's Yvonne Abt suggested is the real standard sunding t ...
- Motivity's Ryan On The 'Stupid Factor' And Why Facebook And Google Kiss The Cheek That Feeds Them
Show Daily, Joe Mandese - Thursday, July 24, 2014
Motivity Marketing CEO-Founder Kevin Ryan went straight for the elephant in t ...
- Dark Pools, Velvet Ropes And Texas Hold'em, Oh My
Show Daily, Joe Mandese - Thursday, July 24, 2014
The backlash against GroupM's pullout from open exchanges continued during OMMA RT ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Show Daily, Joe Mandese - Thursday, July 24, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
LOS ANGELES -- While TV is "still relevant" and continues to represe ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- Is Reimagineering The New Programmatic?
Show Daily, Joe Mandese - Wednesday, July 23, 2014
While introducing himself during the opening "buyer's panel" at OMMA Audience Targetin ...
- Marketing Intelligence Outsourcing: 'The Good News Is We Don't Own The Data, The Bad News Is We Don't Own The Data'
Show Daily, Joe Mandese - Wednesday, July 23, 2014
That's pretty much how Digitaria Manager of Analytics Kate Bartkiewicz summed ...
- 'Islands' In The Audience Data Stream: Facebook, Google
Show Daily, Joe Mandese - Wednesday, July 23, 2014
The opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopi ...
- The More Things Change, The More They're Just Like 1759
Show Daily, Joe Mandese - Wednesday, July 23, 2014
"Advertisements are now so numerous that they are very negligently perused, a ...
- The Upside Of Open RTB For Publishers
Show Daily, Joe Mandese - Wednesday, July 23, 2014
It's not all downside, you know. At least that's what Jeff Clar ...
- Audience Targeter: Show Me The Way To Go Home
Show Daily, Joe Mandese - Wednesday, July 23, 2014
As senior vice president and general manager of digital solutions or I ...
- Xerox Taps IBM's Kennedy As CMO
Marketing Daily, Joe Mandese - Tuesday, July 22, 2014
John Kennedy, a long-time marketing executive at IBM, has joined Xerox ...
- Centro Taps M&A Vet As CFO
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
At a time when financial engineering is becoming nearly as important ...
- Would You Want Your Ads Following You Around?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
That's what Tarot Insights Founder Maude Standish seemed to suggest during t ...
- The More Audio Media Change, The More Measurement Issues Remain The Same
Show Daily, Joe Mandese - Tuesday, July 22, 2014
Agencies (and some clients) may be moving toward a "holistic" approach ...
- What's The Most Optimal Ad Format On Your Fridge?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
If you think the issues associated with developing -- and optimizing ...
- Here's A Measurement Issue I Never Thought I'd Have To Cover
Show Daily, Joe Mandese - Tuesday, July 22, 2014
The measurement portion of the "Radio Revenge" panel discussion at OMMA Displ ...
- Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP Way
RTBlog, Joe Mandese - Monday, July 21, 2014
In 1964, ad agency Cunningham & Walsh created "Let Your Fingers ...
- Regression To The Meaning
RTBlog, Joe Mandese - Friday, July 18, 2014
Here's something I've been kicking around, and I'm hoping you can he ...
- Long-Time Google Sales Chief Arora Bolts, Will Run Japan's Softbank
Search & Performance Marketing Daily, Joe Mandese - Friday, July 18, 2014
Google buried the lead in its second quarter earnings story Thursday, casual ...
- Try And Manipulate Yourself Out Of This, Facebook: Consumers Not In The Mood For Your Ads
The Social Graf, Joe Mandese - Friday, July 18, 2014
Here's a sneak peak at some cool, first-of-its kind data MediaPost wi ...