- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Havas, a programmatic pioneer among agency holding companies that created both t ...
- Sonobi Unveils 'Reactive Segmenting,' Enables Demand-Side To Deal Direct With Supply-Side
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Call it the death of the middleman. The next big push ...
- ay oodbye o ello
Show Daily, Joe Mandese - Tuesday, September 30, 2014
That's what social media panel moderator Cathy Taylor seemed to imply Tuesd ...
- Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
MAD, Joe Mandese - Friday, September 26, 2014
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
Automation is the rage on Madison Avenue, but much of the foc ...
- Okay, So I'm No Programmatic Genius, How About You?
RTBlog, Joe Mandese - Friday, September 26, 2014
It's a good thing Tyler Loechner edits Real-Time Daily, and not m ...
- Is A New Bloomberg Coming?
MediaDailyNews, Joe Mandese - Thursday, September 25, 2014
No, it's not the cover of "Time" magazine, but the front ...
- Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
Mobile Marketing Daily, Joe Mandese - Thursday, September 25, 2014
Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping ...
- Here's The Ad Sentiment Index, What's Yours?
RTBlog, Joe Mandese - Thursday, September 25, 2014
In 1975, J. Walter Thompson did a study estimating the average consum ...
- First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2014
In what either was the last upfront pitch of the 2014-15 ...
- Digital Asset Firm Zonza Integrates With 4As/ANA's Ad-ID, Will Facilitate Ad Automation, Improve Workflow
MAD, Joe Mandese - Tuesday, September 23, 2014
In the first integration of its kind, Zonza, a digital asset manageme ...
- WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
MediaDailyNews, Joe Mandese - Tuesday, September 23, 2014
WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent med ...
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
MediaDailyNews, Joe Mandese - Friday, September 19, 2014
In a move that is symbolic of the fundamental shifts taking pla ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Daily, Joe Mandese - Monday, September 22, 2014
After years of struggling with the fundamental ad technology question -- ...
- Simmons Loses MRC Accreditation, 'Declines' Cited
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
In a potential blow to its credibility, Simmons has lost Media Rati ...
- Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC
MAD, Joe Mandese - Wednesday, September 17, 2014
The Digital Consultancy (TDC), a London-based digital strategy firm, has named U. ...
- Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
"Parade" magazine, one of the oldest and largest-circulation magazines in America, h ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Dentsu Aegis Network has agreed to acquire one of the largest independe ...
- Heart Attack: Clear Channel Uses Meme To Rebrand All Media
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2014
Clear Channel Communications hearted its radio brand repositioning so much that ...
- IAB Unveils Anti-Fraud Effort, Forms Working Group
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2014
In an effort to make online advertising a safer place, the Interacti ...
- McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
MAD, Joe Mandese - Friday, September 12, 2014
Agiliti, the digital-focused management consulting firm founded by long-time Madison Avenue digit ...
- Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
MediaDailyNews, Joe Mandese - Wednesday, September 10, 2014
Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduc ...
- Wrist Full Thinking
MediaDailyNews, Joe Mandese - Wednesday, September 10, 2014
"The wristwatch made the idea of not knowing what time it w ...
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2014
Citing greater accuracy and transparency as well as competition in the loc ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...