- Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise
MediaDailyNews, Joe Mandese - Thursday, October 30, 2014
In another encouraging sign for the advertising economy, the optimism of ...
- Nobody Likes An Existential Threat, Except The Media Industry
MediaDailyNews, Joe Mandese - Tuesday, October 28, 2014
It's one thing for Hollywood to tackle apocalyptic threats for entertainment valu ...
- YouTubeFlix: Google Readying Ad-Free Subscription Model
Around the Net In Media, Joe Mandese - Tuesday, October 28, 2014
Google is working on an advertising-free, paid subscription model for YouTube, repor ...
- A Brief History Of Buying Time
MediaPost Weekend, Joe Mandese - Sunday, October 26, 2014
As far as metaphors go, the notion of "buying time" has beco ...
- Big Shops Boost Ad Spending 3% In Q3: Digital Rises 20%, TV Declines 1%
Around the Net In Media, Joe Mandese - Friday, October 24, 2014
Ad spending expanded 3% during the third quarter of 2014 among t ...
- Digital Engagement Index
Social Media & Marketing Daily, Joe Mandese - Friday, October 24, 2014
The digital engagement of top brands on major social media platforms dipp ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Digital Engagement Index
Social Media & Marketing Daily, Joe Mandese - Wednesday, October 22, 2014
Consumer engagement with big brands across the major social media channels fe ...
- On A Roll, Rentrak Gets Patent For 'Off'
MediaDailyNews, Joe Mandese - Monday, October 20, 2014
On the heels of its $98 million deal with WPP Group ...
- A Client's Programmatic Dilemma: Managed Vs. Self-Service
Show Daily, Joe Mandese - Tuesday, October 21, 2014
Heather Dumford, That's the Hobson's Choice for many brand marketers considering h ...
- Leave It To Sporting News To Come Up With A Quarterly Metaphor For RTB
Show Daily, Joe Mandese - Tuesday, October 21, 2014
Timing is everything, right? Especially if you're a publisher deciding whether ...
- CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media
MediaDailyNews, Joe Mandese - Monday, October 20, 2014
Following its spin-off from CBS Corp., CBS Outdoor Americas Inc. this morni ...
- Nick Brien Comes Out Too, Joins 'Outfront' Board
MediaDailyNews, Joe Mandese - Monday, October 20, 2014
CBS Outdoor Americas Inc., soon-to-be-renamed Outfront Media Inc., has named former McCa ...
- 'Breaking' News: Fox's Rimshot Research (Tip: Feel Free To Fast-Forward Through It)
Show Daily, Joe Mandese - Monday, October 20, 2014
The art of Madison Avenue got off on a skeptical note th ...
- Here's A Really Big Idea: Is Tech The New Creative?
Show Daily, Joe Mandese - Monday, October 20, 2014
That seemed to be one of the bigger ideas emanating on t ...
- All To Get Her Now
Show Daily, Joe Mandese - Monday, October 20, 2014
There are lightbulb moments, and then there are lightbulb moments. For K ...
- Simulmedia Strikes Another Nielsen Deal, Licenses CPG Targeting Data
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Simulmedia is building on its relationship with Nielsen, announcing a deal th ...
- Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Nielsen late Tuesday night updated clients on TV ratings that have be ...
- LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'
MAD, Joe Mandese - Monday, October 13, 2014
With a degree of hyperbole that would be impressive by even Madis ...
- IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
MediaDailyNews, Joe Mandese - Monday, October 13, 2014
In what likely is the most significant development yet to bring programmat ...
- Bloomberg Takes Weather's Temperature, Calls It 'Clickbait'
MediaDailyNews, Joe Mandese - Thursday, October 9, 2014
"For years, the Weather Channel accepted that viewers ignored it on sun ...
- WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
MediaDailyNews, Joe Mandese - Thursday, October 9, 2014
In two big deals involving divisions of the world's largest advertising compan ...
- CHR Acquires Content Marketing Firm Studio One: 15th Deal Since Holding Company Launched In 2012
MAD, Joe Mandese - Tuesday, October 7, 2014
In what may be the first significant acquisition of a major conte ...
- 'This Is A Test...' Zenith Using Rentrak As Currency In Some Markets Only
MediaDailyNews, Joe Mandese - Tuesday, October 7, 2014
Days after announcing it will use Rentrak as its "local TV currency ...
- Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
MediaDailyNews, Joe Mandese - Friday, October 3, 2014
Characterizing it as "the beginning of a big industry change," Zenith Med ...
- Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots Don't Buy Things"
RTBlog, Joe Mandese - Thursday, October 2, 2014
At least not yet, Rocket Fuel CMO Eric Porres said in respon ...
- The Politics Of Political -- And Behavioral Targeting
Show Daily, Joe Mandese - Thursday, October 2, 2014
Joseph Turow, Robert Lewis Shayon Professor, Annenberg School of Communication, University ...
- KBS+ Puts New Skin In Its Game: Peltz Will Direct VC Unit
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2014
Big Madison Avenue agencies often describe themselves as "investment managers," but usual ...
- Media's If-Six-Were-Nine Moment
Show Daily, Joe Mandese - Wednesday, October 1, 2014
That's what Kavita Vazirani, senior vice president-media strategy & sciences at Comca ...
- One-To-Many
Show Daily, Joe Mandese - Wednesday, October 1, 2014
When it comes to audience targeting, television represents a paradox for agenci ...