- CoreMedia Taps GroupM's Conroy As Performance Media Chief
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2014
Ryan Conroy has joined CoreMedia Systems as director of performance media, ...
- Email Remains Dominant Technology For Work, 'Social' Is An Also-Ran
MediaDailyNews, Joe Mandese - Tuesday, December 30, 2014
For all the focus on social media and the next generation ...
- Dentsu Aegis Acquires Canada's Spoke, Will Become Part Of Isobar
MAD, Joe Mandese - Friday, December 19, 2014
Dentsu Aegis Network is expanding its Canadian footprint, announcing the acquisition ...
- Biggest Brands Led U.S. Ad Slowdown, Autos Plummeted Through Q3
MediaDailyNews, Joe Mandese - Monday, December 22, 2014
The slowdown in U.S. ad spending appears to be more pronounced amo ...
- Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases
Real-Time Daily, Joe Mandese - Monday, December 22, 2014
Oracle continues its ad technology shopping spree, announcing a deal this morni ...
- Carat Fills, Expands Strategy Role: Taps Australian Bloome To Handle It
MediaDailyNews, Joe Mandese - Thursday, December 18, 2014
Just months after elevating Michael Epstein from chief strategy officer to chi ...
- Fox Acquires Consumer Attention Market-Maker true[X], Vows To Keep It Independent
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
21st Century Fox has agreed to acquire true[X], the company founded sev ...
- WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
In a move suggesting that WPP wants to be an even bigg ...
- Just What You've Been Wishing For: Maurice Levy And An Interactive Claw
MAD, Joe Mandese - Tuesday, December 16, 2014
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorati ...
- Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
Real-Time Daily, Joe Mandese - Friday, December 12, 2014
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it clai ...
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
MediaDailyNews, Joe Mandese - Thursday, December 11, 2014
Nick Emery, Global CEO of GroupM's Mindshare, has been named the med ...
- Rentrak Granted Patent For 'Stickiness'
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2014
Rentrak, which in October said it was granted a patent for measuri ...
- '8' Reasons To Read About This New Video Platform
Online Video Daily, Joe Mandese - Wednesday, December 10, 2014
With user-generated content exploding, especially a prosumer market of high-quality video programmin ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- OMMA Digital Agency of the Year: 360i
Agency of the Year, Joe Mandese - Tuesday, December 16, 2014
Lots of agencies claim they are unique because they are "digitally-led." MediaPo ...
- Holding Company of the Year: Mediabrands
Agency of the Year, Joe Mandese - Tuesday, December 16, 2014
If you were to step back and look at Madison Avenue t ...
- Search (Programmatic) Agency of the Year: The Media Kitchen
Agency of the Year, Joe Mandese - Tuesday, December 16, 2014
There are many reasons MediaPost could have picked The Media Kitchen ...
- Supplier of the Year: Facebook
Agency of the Year, Joe Mandese - Tuesday, December 16, 2014
Whether Facebook is or is not "the" social network is a matt ...
- Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2014
Stuart Elliott has covered many record-breaking stories during his 23-plus years ...
- Evan Shapiro Pivots, Leaves News Start-up For NBCU Digital
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2014
Evan Shapiro, the fast-rising network TV chief who left IFC to laun ...
- Media All Star: Ari Bluman
MediaPost All Stars, Joe Mandese - Tuesday, December 9, 2014
As the Chief Digital Investment Officer of WPP's GroupM, Ari Bluman inherent ...
- Media All Star: Alan Cohen
MediaPost All Stars, Joe Mandese - Tuesday, December 9, 2014
Alan Cohen most likely qualified as an All Star long before the ...
- Rentrak Closes Kantar Buy, Pays WPP $30 Million Over Original Estimate
MediaDailyNews, Joe Mandese - Monday, December 1, 2014
Rentrak today announced that it completed its acquisition of the U.S. ...
- Agency Uses Truth To Market Product That Is Nothing But
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2014
Debates over the truthfulness of advertising may continue for, well, ad infinitu ...
- Patent Toll: ANA Advises Marketers Not To Indemnify Agencies, Update Contracts
MAD, Joe Mandese - Monday, December 1, 2014
Ad agencies would not be indemnified against patent claims related to t ...
- Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
Social Media & Marketing Daily, Joe Mandese - Monday, December 1, 2014
Nearly a third (32%) of consumers who share content with other peop ...