- Frictionless Buying
Show Daily, Joe Mandese - Thursday, April 30, 2015
That's what big publishers sales organizations are trying to create vis ...
- Feel Like A Deer? Try Turning Those Headlights Around To Shed New Light
Show Daily, Joe Mandese - Thursday, April 30, 2015
Contrary to conventional wisdom -- or at least conventional emotions -- programmat ...
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2015
In a move that industry execs say is tantamount to a g ...
- All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront
MediaDailyNews, Joe Mandese - Monday, April 27, 2015
The New York Times pitched some "early experimentation" with virtual reality ...
- Havas Returns To Meaning, Finds A 'Return-On-Meaning'
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2015
For more than seven years, Havas has been asking what is perha ...
- Digital's 3rd Wave: 'Adaptive Mobility'
Show Daily, Joe Mandese - Tuesday, April 28, 2015
That's what Mobile Insider Summit opening keynoter Jeff Malmad said Madison Aven ...
- Intent, Shmintent, It's All About 'You'
Show Daily, Joe Mandese - Tuesday, April 28, 2015
That's what Erin Kienast, senior vice president-Innovation and Activation Director, Starcom Worldwid ...
- Shedding Light On Dark Social
Show Daily, Joe Mandese - Tuesday, April 28, 2015
Mobile Insider Summit keynoter Adam Gagliardo, Senior Director, Media and Communications, Burg ...
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
MAD, Joe Mandese - Friday, April 24, 2015
The Association of National Advertisers and the 4A's Friday afternoon announced ...
- ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
MediaDailyNews, Joe Mandese - Monday, April 27, 2015
In a move that could accelerate the shift toward so-called "viewable" ...
- How NBCU Replaced Two Words (Main, Frame) With Two Other (Real, Time)
RTBlog, Joe Mandese - Monday, April 27, 2015
We call this publication Real-Time Daily, because our focus is on t ...
- Translate This: Mobile Apps Are The New Branding
Show Daily, Joe Mandese - Monday, April 27, 2015
That's more or less what T.J Hunter, Director of Digital Marketing, Roset ...
- Jane, Stop This Crazy Thing!
Show Daily, Joe Mandese - Monday, April 27, 2015
That's not exactly what Rosetta Stone Director of Digital Marketing T.J. Hunt ...
- A Pitch Deck Worth A Thousand Words: Why KBS+ Wants You To Be A Startup
MediaPost Weekend, Joe Mandese - Sunday, April 26, 2015
"Remember, you're telling a story." Appropriately, that's where this one begins f ...
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
MAD, Joe Mandese - Thursday, April 23, 2015
At a time when tensions are rising between advertisers and their agenci ...
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
Real-Time Daily, Joe Mandese - Thursday, April 23, 2015
At a time when advertiser and agency tensions are rising over t ...
- What Goes Up Must Come Down, Even If It Is Rocket Fueled
RTBlog, Joe Mandese - Thursday, April 23, 2015
The funny thing about rockets is sometimes they crash. Once a post ...
- CPM Gains Share Of Digital Ad Market, Performance Wanes
Real-Time Daily, Joe Mandese - Wednesday, April 22, 2015
While the Interactive Advertising Bureau and PwC still don't break programmatic o ...
- Happy Programmatic Media Day, Er, I Mean Earth Day
RTBlog, Joe Mandese - Wednesday, April 22, 2015
Why on earth would I begin an RTBlog that way and h ...
- Pro Bono Goes Programmatic, Pubmatic's Goel Joins Ad Council Board
Real-Time Daily, Joe Mandese - Tuesday, April 21, 2015
In a telling move that signals how embedded programmatic media sourcing h ...
- Rocket Fuel Probes Voters, Finds Digital Influences Swing States
Real-Time Daily, Joe Mandese - Tuesday, April 21, 2015
Programmatic audience targeting is not new to the political spectrum. In fac ...
- Verve Mobile Taps Acxiom's Stirratt As CEO
Real-Time Daily, Joe Mandese - Monday, April 20, 2015
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ...
- NY Times Names Ad Chief Kopit Levien CRO, Gives Her Consumer Marketing Too
MediaDailyNews, Joe Mandese - Friday, April 17, 2015
Meredith Kopit Levien, the ad sales executive who has been leading t ...
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
Real-Time Daily, Joe Mandese - Wednesday, April 15, 2015
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced ...
- Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
Real-Time Daily, Joe Mandese - Wednesday, April 15, 2015
Some of ad technology's biggest players started in a garage. Now o ...
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2015
There is perhaps no greater symbol of the success -- or failu ...
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
MediaDailyNews, Joe Mandese - Monday, April 13, 2015
On the heels of last February's Omnicom downgrade, Wall Street analysts a ...
- Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
MAD, Joe Mandese - Tuesday, April 7, 2015
Citing a "lack of visibility" about the company's earnings future, influential Wa ...
- BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
MAD, Joe Mandese - Wednesday, April 8, 2015
For the second year in a row, Omnicom's BBDO Worldwide unit rank ...
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Real-Time Daily, Joe Mandese - Tuesday, April 7, 2015
John Nardone, an early Internet media pioneer who went on to crea ...