- Time Inc. Rolls Out 'Paid Content,' EW.com First To Make Transition From Totally Free
MediaDailyNews, Joe Mandese - Friday, May 29, 2015
Time Inc., the world's largest publisher of magazines -- printed and otherwi ...
- Bored With Print Mags? You'll Flip Over This One
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2015
Printed magazines aren't dead, but one is flipping its format to lo ...
- Telmar Continues Research Run, Taps Fountas For Americas
MediaDailyNews, Joe Mandese - Thursday, May 28, 2015
Long-time media researcher Anna Fountas has joined media planning software giant Telm ...
- Deutsch Taps Deverson, Gets Some Ogilvy Intel Inside
MAD, Joe Mandese - Tuesday, May 26, 2015
Deutsch has hired Ogilvy intelligence chief Madonna Deverson to oversee its bra ...
- ID Media Identifies New Chief, Armstrong Succeeds Fantom
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2015
Amy Armstrong, a 19-year vet of Interpublic agencies and a strong propone ...
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2015
A potentially disruptive new technology developed by an Israeli start-up takes t ...
- Madison Avenue Trading Volume Falls 10% In April, Up 18% From 12-Month Low
MediaDailyNews, Joe Mandese - Thursday, May 21, 2015
The U.S. ad marketplace declined 9.9% in April, according to a n ...
- Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More
RTBlog, Joe Mandese - Thursday, May 21, 2015
There probably isn't a more cluttered and confusing part of the med ...
- Lycos Puts Search, Ad Patents On The Block: Will Roll Out 'Hard Goods' Soon
Search & Performance Marketing Daily, Joe Mandese - Wednesday, May 20, 2015
Lycos, one of the granddaddies of Internet search, is putting its sear ...
- Last Click RIP? Or Just Ripping Attribution?
Show Daily, Joe Mandese - Wednesday, May 20, 2015
The second part is more like what the afternoon panel at OM ...
- ANA Members: Media Rebates A 'Hot Topic,' Increased Pressure To Lower Agency Comp
MediaDailyNews, Joe Mandese - Monday, May 18, 2015
Nearly two-thirds (62%) of ad execs attending the Association of National Advertise ...
- It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2015
In a move that is symbolic of bigger shifts taking place ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- Turner Shakes Up Team: Names Shapiro Strategy Chief, Searches For New Coms Chief
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
Turner Broadcasting System this morning announced a reorganization, naming Doug Shapiro executi ...
- CBS Unveils 7 New Prime-Time Series, 'Year-Round' Strategy
MediaDailyNews, Joe Mandese - Wednesday, May 13, 2015
CBS this morning unveiled its 2015-2016 prime-time lineup featuring 22 returning seri ...
- TAB Taps Frank As New President
MediaDailyNews, Joe Mandese - Monday, May 11, 2015
The TAB (Traffic Audit Bureau for Media Measurement) has named Kym Fra ...
- AOL + Verizon = Scale Of Google, Facebook
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
AOL, which was once tied in an ill-fated marriage to a telecommunicatio ...
- ESPN Sales Chief Erhardt Adds Consumer Research, Marketing
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
Disney this morning announced a restructuring of its ESPN and Disney Med ...
- Boston Rules: IPG Consolidates Mullen With Lowe and Partners, Leikikh Named Chief
MAD, Joe Mandese - Friday, May 8, 2015
Interpublic has restructured two distinct agency network brands, blending Boston-based Mullen a ...
- Google Expands Ad Industry Dominance, Facebook Catching Up
MediaDailyNews, Joe Mandese - Monday, May 11, 2015
Facebook is now the fastest-growing major media supplier to Madison Avenue, b ...
- Redemption: How A Coupon Processor Became The Most Powerful Player In Marketing
MediaPost Weekend, Joe Mandese - Sunday, May 10, 2015
WINSTON-SALEM, NC -- John Ross is giving me a walking tour ...
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' Criterion
MediaDailyNews, Joe Mandese - Monday, May 4, 2015
The ad industry's media ratings watchdog, the Media Rating Council, has issu ...
- Talking Head Vs. ISIS Beheading
Show Daily, Joe Mandese - Saturday, May 2, 2015
When it comes to programmatic-buying's audience vs. context debate, this morning's pan ...
- The Two Sides Of Publishers' Yield: Money, UX
Show Daily, Joe Mandese - Friday, May 1, 2015
Programmatic trading technologies are leading publishers to focus more on their yiel ...
- Mobile's Paradox: A Majority Of Page Views, Minority Of Ad Dollars
Show Daily, Joe Mandese - Friday, May 1, 2015
In a paradox worthy of a Mary Meeker slide, publishers groused th ...