- Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
MediaDailyNews, Joe Mandese - Monday, June 29, 2015
Mediaocean, the primary processor of Madison Avenue's media buys, has sold ...
- Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%
MediaDailyNews, Joe Mandese - Monday, June 29, 2015
U.S. ad spending declined 4.0% during the first quarter, according to t ...
- Robbing From Display To Pay Search?
RTBlog, Joe Mandese - Monday, June 29, 2015
Fascinating data coming out of WPP ad-tracking unit Kantar Media this mornin ...
- Searching For Meaning: Kantar's Swallen Explains Paid's Rapid Growth
SearchBlog, Joe Mandese - Monday, June 29, 2015
Following Kantar Media's first ever estimates for paid search -- and so ...
- The Medium Is The Bottle, A Green One: Why Heineken Dares To Be Different
Marketing Daily, Joe Mandese - Thursday, June 25, 2015
You don't get recognized as one of the world's most creative bran ...
- Running Out Of Options: Gore, Sorrell Explore Some New Ones
MediaDailyNews, Joe Mandese - Friday, June 26, 2015
What was billed as a debate between Al Gore and Martin Sorre ...
- Unilever's Weed Swings Big Idea At Cannes: Says Size Doesn't Matter, Scaling Trust And Transformation Does
MediaDailyNews, Joe Mandese - Thursday, June 25, 2015
Unilever CMO Keith Weed took a big swing in Cannes Wednesday, maki ...
- Ailes Remains Most Powerful Name In Fox News, Reports To All Three Murdochs
MediaDailyNews, Joe Mandese - Thursday, June 25, 2015
21st Century Fox this morning said Roger Ailes has signed a ne ...
- AOL Now 'Powered By Verizon,' Absorbs Digital Media Services Stack
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2015
AOL officially ends one chapter and enters a new one -- on ...
- Coty Consolidates At ZenithOptimedia, Will Oversee $600 Million+
MediaDailyNews, Joe Mandese - Monday, June 22, 2015
Global beauty products marketer Coty has named Publicis' ZenithOptimedia global media agen ...
- Forecasters Reduce 2015 Outlook: Digital -- Especially Mobile -- Continues To Gain Share
MediaDailyNews, Joe Mandese - Monday, June 22, 2015
Two of Madison Avenue's preeminent forecasters have shaved their outlook for t ...
- Extinction Event: Why There May Be Far Fewer Brands At Cannes 2025
MediaPost Live, Joe Mandese - Monday, June 22, 2015
The Cannes Lions kicked off with an inspiring, and yet oddly demoralizi ...
- If You Care, Give Some Attention To This New Social Platform
MediaDailyNews, Joe Mandese - Friday, June 19, 2015
At a time when it seems a new social media platform ...
- U.S. Ad Volume Expands In May, Digital Exodus Continues
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The U.S. advertising marketplace expanded in May after a dip in Apri ...
- ESPN, Weather Shake Up Big Data Roles
MediaDailyNews, Tyler Loechner, Joe Mandese - Wednesday, June 17, 2015
ESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- ANA Issues RFP For 'Transparency' Study: Will Examine All Media Practices, Including Rebates
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The Association of National Advertisers has issued a request for proposals f ...
- The Mystery Is Over, Poltrack Wins 2015 'Ephron' Award
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erw ...
- Product Placement Sources Nearly 13%, Outpaces Rest Of Marketing
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
The U.S. product placement marketplace expanded nearly 13% in 2014 and ...
- TVB Taps Auto Vet Sturm From AOL
MediaDailyNews, Joe Mandese - Friday, June 12, 2015
Steve Sturm, a long-time automotive category sales and marketing expert, has join ...
- The Invisible Woman
Show Daily, Joe Mandese - Friday, June 12, 2015
Search Insider Summit keynoter Amy Labroo, Senior Director of Innovation, IT, Wyndha ...
- The Flying Fickle Ring Of Fate
Show Daily, Joe Mandese - Friday, June 12, 2015
Talk about your bleeding edge digital technological shifts. Search Insider Summit keynot ...
- Deloitte Taps SapientNitro's Schulman As Content/Experience Chief
MAD, Joe Mandese - Wednesday, June 10, 2015
Madison Avenue creative media veteran Alan Schulman has joined Deloitte Digital ...
- Nielsen Finds Upper Limit To Apps Used, But Time Spent Soars
MediaDailyNews, Joe Mandese - Thursday, June 11, 2015
In a pattern that seems to be following the fragmentation of oth ...
- Quick, Who Owns www.relentless.com?
Show Daily, Joe Mandese - Wednesday, June 10, 2015
Well, if you input that URL, you'll get a pretty good ide ...
- Welcome To The 'Addressable Marketing Manager Across All Channels' Summit 2020
Show Daily, Joe Mandese - Wednesday, June 10, 2015
That is pretty much what you might expect MediaPost to host fi ...
- Why Email Marketers Are The 'Renaissance' People In The CMO's Stack
Show Daily, Joe Mandese - Wednesday, June 10, 2015
Because they have to excel at almost everything in the tool ches ...
- Pushing Buttons With Amazon's Donald Parsons
Show Daily, Joe Mandese - Tuesday, June 9, 2015
No, not the apparel kind of buttons some consumers purchase on Amazon.co ...
- Amazon's Biggest Big Data Insight: Eddie Likes To Waste Time
Show Daily, Joe Mandese - Tuesday, June 9, 2015
Normally, that would just be a snarky headline for a live bl ...
- Don't Be Tooled Again: How Malware Steals Attribution
Show Daily, Joe Mandese - Tuesday, June 9, 2015
While many marketers are consumed by internal -- or at the ve ...
- Manchester United Breaks $1 Billion Brand Value, A Little Less Sterling
MediaDailyNews, Joe Mandese - Monday, June 8, 2015
In a monetary milestone that likely has more resonance for Americans th ...