- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
MediaDailyNews, Joe Mandese - Friday, July 31, 2015
As far as media consumption milestones go, 2016 could well be "t ...
- GfK MRI Taps Arbitron's Lindner, Will Focus On Consumer Survey
MediaDailyNews, Joe Mandese - Thursday, July 30, 2015
Long-time media researcher Gregg Lindner has joined GfK MRI as executive vi ...
- Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
MediaDailyNews, Joe Mandese - Thursday, July 30, 2015
In what likely is the first comprehensive analysis of actual data fr ...
- 4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues
MAD, Joe Mandese - Thursday, July 23, 2015
In a move recognizing the growing importance -- and complexity -- ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- No Doubt A Bot It
RTBlog, Joe Mandese - Wednesday, July 22, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- Wag The Torso
Show Daily, Joe Mandese - Wednesday, July 22, 2015
As far as body part metaphors go, it looks like the onli ...
- 'Days Of Future Compressed'
Show Daily, Joe Mandese - Wednesday, July 22, 2015
That could well be the title of the prequel to 20th Centu ...
- Dick Pics Mix? Ick!
Show Daily, Joe Mandese - Wednesday, July 22, 2015
What's the new media mix evolving out of programmatic creative? According so ...
- At Long Last, The Power Of Snapchat Explained (Hint: It's A Lot Like Text)
Show Daily, Joe Mandese - Wednesday, July 22, 2015
That's what Snapchat superstar and social media persona Shaun McBride said wh ...
- How To Take Creative Risks? Think Like A Racecar Driver
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That's the indirect metaphor that Nissan Senior Manager-Interactive Marketing North America Robe ...
- No Doubt A Bot It
Show Daily, Joe Mandese - Tuesday, July 21, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- Want To End Fraud? Just Stop Buying Exchanges That Perpetuate It
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That is the solution Magnetic's CEO suggested to OMMA Art & Scien ...
- Taking The 'Con' Out Of Content
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That's what Steve Bender, partner and executive vice president of strategy ...
- U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
MediaDailyNews, Joe Mandese - Monday, July 20, 2015
Madison Avenue's media spending declined in June, a month that historically begi ...
- Days Of Future Fast: A Conversation With Havas' Tom Goodwin
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2015
When Havas Media North America hired Tom Goodwin early this year ...
- Obit: Adweek Co-Founder Jack Thomas, Dead At 87
MediaDailyNews, Joe Mandese - Monday, July 13, 2015
John C. "Jack" Thomas, who founded Adweek magazine with Ken Fadner (found ...
- Verklin, Farella, Lotito Form VFL: Back Hashtag Startup
MediaDailyNews, Joe Mandese - Monday, July 13, 2015
Three former top agency media chiefs -- David Verklin, Steve Farella a ...
- TiVo Taps Foster To Run Measurement Unit TRA
MediaDailyNews, Joe Mandese - Monday, July 13, 2015
TiVo has named a highly regarded research executive, Frank Foster, to r ...
- 'Digital Impact' Becomes 'Acxiom Impact,' Reboot Aimed at Savvy Enterprise Users
Around the Net in Email, Joe Mandese - Wednesday, July 8, 2015
Big marketing data broker Acxiom has relaunched Digital Impact, it's email a ...
- The Next Best 'Email Marketing Daily' Content, It's Right Here
Around the Net in Email, Joe Mandese - Wednesday, July 8, 2015
Well, as the headline might suggest, it's this story, literally. The sto ...
- Go Figure: Greatest Complainers Are Also Your Best And Most Loyal Customers
Around the Net in Email, Joe Mandese - Wednesday, July 8, 2015
People who kvetch the most about inbound email solicitations also happen ...
- Nashville's Emma Raises First Equity Round To Fund Expansion, New Products
Around the Net in Email, Joe Mandese - Wednesday, July 8, 2015
Nashville, Tenn-based Emma email marketing firm Emma has raised $5 million ...
- Ad Confidence Dips, Remains Near Historic High, Especially Digital
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2015
The confidence of ad executives -- both advertisers and agencies -- ...
- Hearst's Brien Celebrates Interdependence Day: Assembles iCrossing Team, Explains Need For Neutrality
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2015
While the rest of Madison Avenue was spending the long weekend celebrati ...
- Inmar Acquires Scanner Applications, Creates 'Single-Source' For Consumer And Trade Promo
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2015
As part of a long-term strategy to finally integrate two of t ...
- The Return Of The Prodigal Editor: Guccione Takes Another SPIN
MediaPost Weekend, Joe Mandese - Saturday, July 4, 2015
In what likely is the first time a founder has returned ...
- TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan
MediaDailyNews, Joe Mandese - Thursday, July 2, 2015
As Nielsen prepares to make the biggest changes to its national ...