- 'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy
Publishers Daily, Joe Mandese - Monday, August 31, 2015
For more than five years, venture capital-backed "Business Insider" has been disrupti ...
- USIM Gets Mortgage Approval, Will Handle New American Funding
MediaDailyNews, Joe Mandese - Friday, August 28, 2015
U.S. International Media (USIM) has been named media agency for Tustin, CA-bas ...
- New Carat Digital Chief Thinks Analogue, Believes Content Is A Gas
MediaDailyNews, Joe Mandese - Thursday, August 27, 2015
Carat has filled its top digital media role with an industry v ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Cross MediaWorks Continues TV Rollup, Acquires VOD Ad Developer BlackArrow
MediaDailyNews, Joe Mandese - Monday, August 24, 2015
Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic ...
- Murdoch Endorses Bloomberg Candidacy, Tweets He Should Enter GOP Race
MediaDailyNews, Joe Mandese - Monday, August 24, 2015
While Fox News Network remains enamored by Donald Trump's candidacy, Rupert Murdo ...
- U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY
MediaDailyNews, Joe Mandese - Wednesday, August 19, 2015
The U.S. ad marketplace continued its seasonal downward trend in July, posti ...
- Say Whatever You Want, Just Spell Our URL Right
Show Daily, Joe Mandese - Thursday, August 20, 2015
When your brand is Neutrogena and an important part of your targ ...
- Neutrogena's Garris: Sometimes Digital Marketing Begins At Home
Show Daily, Joe Mandese - Thursday, August 20, 2015
That's what the former agency exec (Leo Burnett) found when she join ...
- Sears' Deutsch: Remember What's At The Center Of Your Target (Hint: It's Not Just A Bullseye)
Show Daily, Joe Mandese - Thursday, August 20, 2015
The problem with many cross-channel approaches to marketing is that they g ...
- Mainly, Because I Said I Would Blog This Selfie...
Show Daily, Joe Mandese - Thursday, August 20, 2015
It's hard enough to blog a summit. It's doubly hard to bl ...
- Smartypant Clay Nichols Unveils New Acronym: CPG (It's Pretty Sticky)
Show Daily, Joe Mandese - Wednesday, August 19, 2015
It stands for cost-per-gummy and it most likely is a niche metr ...
- Is Programmatic Display Getting A Fair Shake In Your Attribution Models?
Show Daily, Joe Mandese - Wednesday, August 19, 2015
If you're not a programmatic (or an attribution modeling) geek, you c ...
- Clorox Kills Germs, Click-throughs Too
Real-Time Daily, Joe Mandese - Tuesday, August 18, 2015
For a company whose brands are premised on getting rid of unhealt ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
RTBlog, Joe Mandese - Tuesday, August 18, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Black Box Cash Cows On The Verge Of Extinction (Mixed Metaphors Next)
Real-Time Daily, Joe Mandese - Monday, August 17, 2015
The third-party sound bite that got the biggest ovation during Steve Minichini ...
- News Flash: HTML5 Not Just An Ad Tech Standard, But The Only One That Counts
RTBlog, Joe Mandese - Monday, August 17, 2015
There have always been tensions between "creative" and "media," but as t ...
- Steve Minichini + Taylor Swift = Who Woulda Thought?
Show Daily, Joe Mandese - Monday, August 17, 2015
Steve Minichini kicked off the Programmatic Insider Summit in Lake Tahoe ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
Show Daily, Joe Mandese - Monday, August 17, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Brought To You By The Letters A Through Z, But Mostly H, B & O
MediaPost Weekend, Joe Mandese - Saturday, August 15, 2015
Looking back on some of the big media stories of the pa ...
- Face-Off: Consumers Weigh In On 'Recognition,' Say They Would Stop Shopping
Real-Time Daily, Joe Mandese - Thursday, August 13, 2015
At a time when consumer tracking appears to be reaching a "Minori ...
- Amid Media Market Correction, Analyst Ups Nielsen To 'Outperform,' Cites Changing 'Tone'
MediaDailyNews, Joe Mandese - Monday, August 10, 2015
At a time when Wall Street investors appear to be turning the ...
- Time Inc. Raids Top Auto Writers For 'The Drive'
Publishers Daily, Joe Mandese - Monday, August 10, 2015
Time Inc. has raided some of the auto industry's top journalists ...
- Time Inc. Snaps Up 'Snap Fashion' Stake, Cites 'Strategic Benefits'
Publishers Daily, Joe Mandese - Monday, August 10, 2015
Time Inc.'s U.K. division this morning announced a strategic investment in Sn ...
- Marketers, Agencies Split On Impact Of 'IoT,' Feel Equally Ignorant About What It Actually Is
MediaDailyNews, Joe Mandese - Thursday, August 6, 2015
Ad executives by and large say they have a relatively low understandi ...
- GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2015
In a sign that media planning is shifting from a historic sha ...
- VivaKi Taps Darling As CFO
MediaDailyNews, Joe Mandese - Sunday, August 2, 2015
Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financi ...
- The Long Strange Gathering Of Some Vibes
MediaPost Weekend, Joe Mandese - Saturday, August 1, 2015
If you want to understand how much the economics of media ha ...