- Native + Exchange + Server =
RTBlog, Joe Mandese - Friday, September 25, 2015
I've been meaning to write about Satish Polisetti ever since I m ...
- In Blog We Trust
RTBlog, Joe Mandese - Thursday, September 24, 2015
It's official, "trust" is now the ad industry's most important buzzword. Bas ...
- MediaCom Taps ZenithOptimedia's Cijffers As Chief Client Officer
MediaDailyNews, Joe Mandese - Wednesday, September 23, 2015
MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operatio ...
- Turn Names BrightRoll's Falck CEO, Succeeds Demas
Real-Time Daily, Joe Mandese - Tuesday, September 22, 2015
Five months after Bill Demas stepped down as CEO, demand-side platform (DS ...
- Rubicon Project Taps Gannett's Murnick, Will Lead North America Publisher Biz
Real-Time Daily, Joe Mandese - Tuesday, September 22, 2015
David Murnick has joined Rubicon Project as senior vice president of sell ...
- And I Feel Fine
RTBlog, Joe Mandese - Wednesday, September 23, 2015
Every so often a news event comes along that seems bigger th ...
- Thanks Tyler
RTBlog, Joe Mandese - Tuesday, September 22, 2015
Well, it's my first full-day of flying solo on the 'Real-Time Dail ...
- Top Ad Blocker Blocks Self, Says It Just Didn't 'Feel Good'
Publishers Daily, Joe Mandese - Friday, September 18, 2015
Marco Arment, developer of popular ad blocker "Peace," has pulled the produ ...
- Newspapers Leapfrog TV, Offer 'Ad Ratings'
Publishers Daily, Joe Mandese - Monday, September 21, 2015
Advertisers still may not have ratings for their ads on television a ...
- Martini Taps Magazine Vet Krsulich To Oversee Sales
Real-Time Daily, Joe Mandese - Friday, September 18, 2015
Vincent Krsulich, a long-time digital and print media sales pro, has join ...
- Google Dominates Advertiser 'Experience,' Distances Itself From Rest Of Media Pack
MediaDailyNews, Joe Mandese - Monday, September 21, 2015
When it came to search engines, Google's engineers won by creating t ...
- U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
MediaDailyNews, Joe Mandese - Thursday, September 17, 2015
Following some downward revisions from major ad forecasters and syndicated ad-tracking firm ...
- The Tweet That Wags The Market
RTBlog, Joe Mandese - Thursday, September 17, 2015
I've always been fascinated by the connections between Wall Street and Madis ...
- User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Search & Performance Marketing Daily, Joe Mandese - Thursday, September 17, 2015
At a time when major search engines are reducing the amount ...
- Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2015
With six months of data in hand, WPP ad-tracking unit Kantar Med ...
- News Corp. Gets Unruly, Pays Millions For Social Video Ad Platform
Online Video Daily, Joe Mandese - Wednesday, September 16, 2015
News Corp. this morning said it agreed to acquire Unruly, a so-call ...
- AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
Real-Time Daily, Joe Mandese - Wednesday, September 16, 2015
In a sign of how rapidly the so-called "programmatic TV" marketplace ...
- Millennials Panelists: They Are Not Your Father's Millennials, They Prefer Print, TV Too
Show Daily, Joe Mandese - Wednesday, September 16, 2015
Some surprising misconceptions about Millennial consumers are being uncovered this morning duri ...
- PepsiCo Creator Saavedra: Culture Isn't Just Ethnic
Show Daily, Joe Mandese - Wednesday, September 16, 2015
PepsiCo has always been a culturally-savvy marketing organization, but its big shi ...
- MRC Issues Social Guidelines, Comments Sought
Social Media & Marketing Daily, Joe Mandese - Tuesday, September 15, 2015
Ad industry media ratings watchdog the Media Rating Council has released ...
- Mozilla Builds On Advertising Framework, Puts New Tiles On Its House
MediaDailyNews, Joe Mandese - Monday, September 14, 2015
In the battle for digital advertising turf, the focus is shifting fr ...
- comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences
MediaDailyNews, Joe Mandese - Monday, September 14, 2015
comScore, which holds its annual industry summit in New York Tuesday, th ...
- Conde Nast Names Sauerberg CEO, Succeeds Townsend
Publishers Daily, Joe Mandese - Monday, September 14, 2015
Conde Nast this morning announced a restructuring of its executive suite, nami ...
- Down Periscope
VidBlog, Joe Mandese - Friday, September 11, 2015
I'd like to begin today's dispatch, by suggesting you first read anoth ...
- It's Not TV. It's iOS.
VidBlog, Joe Mandese - Thursday, September 10, 2015
Okay, so Apple calls it "tvOS," but it's based on its i ...
- The Return Of The VNR
VidBlog, Joe Mandese - Wednesday, September 9, 2015
It's official, we have completely slipped off the slippery content slope. ...
- IPG Taps Omnicom's Bond As Chief Growth Officer
MAD, Joe Mandese - Friday, September 4, 2015
Interpublic has named Omnicom vet Simon Bond Chief Growth Officer. Bond, w ...
- Media General To Acquire Meredith: Latter Gets Top Billing in New Meredith Media General
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2015
Traditional media giants Media General and Meredith Corp. announced an agreement ...
- Young Agency Startup Thinkers Share A Common Thread: The Sharing Economy
MediaDailyNews, Joe Mandese - Friday, September 4, 2015
Variants of the "sharing economy" took center stage Tuesday night during ...
- Mediabrands Taps UM's Baxter As Strategy, Creative Chief
MediaDailyNews, Joe Mandese - Wednesday, September 2, 2015
As part of an ongoing reorganization under new CEO Henry Tajer, Interpublic ...