- MRC Accredits Moat's Mobile Viewability, Covers Both Web And In-App
Real-Time Daily, Joe Mandese - Friday, October 30, 2015
Moat has become the first viewability vendor to become accredited by t ...
- TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort
RTBlog, Joe Mandese - Friday, October 30, 2015
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmat ...
- Programmatic Market Tightens As Traders Fly To 'Quality'
Real-Time Daily, Joe Mandese - Thursday, October 29, 2015
The programmatic media-buying marketplace appears to be tightening up, with demand catchi ...
- The Eye Of The Beholder (This One's A Beaut!)
RTBlog, Joe Mandese - Thursday, October 29, 2015
It's been awhile since we checked in with the team at independe ...
- Mediabrands Acquires 'Media Experts,' Gains Canadian Expertise
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2015
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buyi ...
- A Picture Worth A Thousand Agencies (Well, Almost): GE's Healthy Approach To Consolidation
Show Daily, Joe Mandese - Wednesday, October 28, 2015
GE's motto may be putting imagination to work, but GE Healthcare Glob ...
- A Load Of Data (Get A Load Of What Will Be Replacing It)
Show Daily, Joe Mandese - Wednesday, October 28, 2015
Well, that's one way of describing "Big Data." But the way t ...
- A Brand In Dire Need Of Building: Programmatic's
RTBlog, Joe Mandese - Tuesday, October 27, 2015
Programmatic has a brand problem. It is that it's not seen ...
- An Ironic Solution To 'Fake' Advertising: Virtual Ones
Show Daily, Joe Mandese - Tuesday, October 27, 2015
That's what a team from Momentum Worldwide suggested while presenting at OM ...
- An Ironic Solution To 'Fake' Advertising: Virtual Ones
Show Daily, Joe Mandese - Tuesday, October 27, 2015
That's what a team from Momentum Worldwide suggested while presenting at OM ...
- TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?
MediaDailyNews, Joe Mandese - Monday, October 26, 2015
TiVo this morning unveiled a new pricing strategy for its TV ratin ...
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
Real-Time Daily, Wayne Friedman, Joe Mandese - Monday, October 26, 2015
Satellite TV operator DISH this morning said it is rolling out ...
- Leaning In: Why TV Is Going Programmatic
RTBlog, Joe Mandese - Monday, October 26, 2015
The lean-back medium is finally leaning into programmatic. It's been a progressio ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- The Bandwidth Economy: Part Two
RTBlog, Joe Mandese - Friday, October 23, 2015
If you read Thursday's post, you know one of two things: Eith ...
- Media Trading Volume Expands, Reaches Highest September Yet
MediaDailyNews, Joe Mandese - Thursday, October 22, 2015
Madison Avenue's trading volume climbed nearly 17% in September -- reaching i ...
- The Bandwidth Economy
RTBlog, Joe Mandese - Thursday, October 22, 2015
I've been thinking about this for a while, but wasn't sure h ...
- Back To The Present, A Bit Of The Past, Maybe Our Future With Joe Apprendi
RTBlog, Joe Mandese - Wednesday, October 21, 2015
Yeah, I know what you're thinking -- enough with the temporal metapho ...
- ANA Awards 'Transparency' Project, Begins With Confidential Interviews
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2015
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisio ...
- The Pot Calling The Kettle Blocked
RTBlog, Joe Mandese - Monday, October 19, 2015
Of all the stories I've covered recently, the industry's reaction to t ...
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
Audience Buying Insider, Joe Mandese - Friday, October 16, 2015
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section ...
- Long-Tail Wags The Dog-Catcher: Targeted Victory Goes Self-Serve
Real-Time Daily, Sara Guaglione, Joe Mandese - Friday, October 16, 2015
Political DSP Targeted Victory is rolling out a new, self-serve version ...
- Visiblity
RTBlog, Joe Mandese - Friday, October 16, 2015
The reason for the title was Thursday's launch of Alex Bogusky's n ...
- IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
Real-Time Daily, Joe Mandese - Thursday, October 15, 2015
In an effort to get out in front of the rapid adopti ...
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
Real-Time Daily, Joe Mandese - Thursday, October 15, 2015
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returni ...
- Least Objectionable Programmatic
RTBlog, Joe Mandese - Thursday, October 15, 2015
There are a lot of reasons for mashing up Paul Klein's univers ...
- Broitman Leaves MasterCard For Startup Community, Rethinks 'Loyalty' In The Age of Mobility
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2015
Adam Broitman is stepping down as vice president-global digital marketing at MasterCa ...
- Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
RTBlog, Joe Mandese - Wednesday, October 14, 2015
While pundits weigh in on last night's prime-time politicking, there is ...
- 'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire Them
Real-Time Daily, Joe Mandese - Tuesday, October 13, 2015
Cross Pixel Media, a data management platform that enables advertisers and agenci ...
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
RTBlog, Joe Mandese - Tuesday, October 13, 2015
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section ...