- Back To School: IAB Unveils Digital Training, Includes 'Certification' Prep
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2015
In a sign of how complex the digital ad business has becom ...
- Bogusky's Visibl Strikes Deal With SpotX, Gives Small Advertisers Access To Premium Video Inventory
Real-Time Daily, Joe Mandese - Tuesday, November 24, 2015
Alex Bogusky's Visibl will likely boost its visibility today among Madison Avenue ...
- Long-Time Palmer Exec Brophy Joins USIM For National Broadcast Activation
MediaDailyNews, Joe Mandese - Sunday, November 22, 2015
Long-time independent media agency executive Marguerite Brophy has joined U.S. International Med ...
- National TV Costs Edge Up, Driven By Broadcast: Cable Demand Sputters
MediaDailyNews, Joe Mandese - Monday, November 23, 2015
The average price of a national TV ad inched up in Septembe ...
- Fast-Forwarding TiVo: Why Did Rogers Bolt?
TV Watch, Joe Mandese - Monday, November 23, 2015
Tom Rogers' sudden surprise departure as CEO signals an inflection point f ...
- Media Trading Volume Continues Expansion, Reaches Highest October Ever
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2015
Madison Avenue's media trading volume continued to build coming into the four ...
- The Eye Of The Beholder (This One's A Beaut!)
Programmatic Insider, Joe Mandese - Friday, November 13, 2015
It's been a while since we checked in with the team ...
- MRC Scraps Fully Loaded Requirement For Mobile Ads, Issues Updates On Viewability
Real-Time Daily, Joe Mandese - Thursday, November 12, 2015
Industry ratings watchdog the Media Rating Council today issued updates to i ...
- Optimedia Holes Bridgestone Golf
MediaDailyNews, Joe Mandese - Monday, November 9, 2015
Publicis' Optimedia unit has been named agency of record for media strateg ...
- Real-Time With Tobi Elkin
RTBlog, Joe Mandese - Monday, November 9, 2015
Well, it was certainly a bummer to lose Tyler Loechner as edit ...
- Neustar Acquires MarketShare, Will Likely Boost Its Own
Real-Time Daily, Joe Mandese - Thursday, November 5, 2015
In a move that extends its reach deep into the influential wor ...
- 'Programmatic Is Not A Strategy'
RTBlog, Joe Mandese - Friday, November 6, 2015
In the past several weeks, I've heard that exact quote from sever ...
- GroupM Acquires Majority Of Essence, Will Operate Independently As Part Of Its Portfolio
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
WPP's GroupM unit has acquired a "majority stake" in independent digital med ...
- Video May Be Everywhere, But Industry Debate Finds It's Not Necessarily Equal (Sort Of)
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
All screens are not necessarily equal, according to a debate of t ...
- Rocket Fuel Taps Rev Chief Wooton As New CEO
Real-Time Daily, Joe Mandese - Wednesday, November 4, 2015
Following a protracted search to find a successor for founding CEO Geor ...
- What's The Frequency, Kenneth?
RTBlog, Joe Mandese - Wednesday, November 4, 2015
Beginning today, readers may start noticing something different about our content. Hopefull ...
- Initiative Ups Mears To Global, Taps Magel As President
MediaDailyNews, Joe Mandese - Tuesday, November 3, 2015
Interpublic's Mediabrands' Initiative unit has restructured its executive suite, promoting Peter Mea ...
- Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
Real-Time Daily, Joe Mandese - Tuesday, November 3, 2015
In a deal being announced today with one of the world's large ...
- Coverage
RTBlog, Joe Mandese - Tuesday, November 3, 2015
Originally, I was going to title this post "Universe," because that's wh ...
- Constant Contact Acquired For $1.1 Bil, Deal Gives Email Marketing Leader More Endurance
Email Marketing Daily, Joe Mandese - Monday, November 2, 2015
In what likely is the biggest deal of its kind since ExactTarg ...
- "Four More Years" (Well, One More, Anyway)
Red, White & Blog, Joe Mandese - Monday, November 2, 2015
It's been three years since I've written one of these Red, Whi ...