- Nielsen Dumps Diaries In Set Meter Markets, Demos No Longer Accredited
MediaDailyNews, Joe Mandese - Thursday, December 31, 2015
Effective today, demographic data reported by Nielsen in all but the t ...
- Supply Of Uniques Crashes Christmas Day: Americans Opt For Human Faces, Not Digital Interfaces
MediaDailyNews, Joe Mandese - Wednesday, December 30, 2015
The supply of unique users available on mobile or computer screens fe ...
- Nielsen Begins Modeling National Ratings, Will Remain Accredited Until 'Reevaluated' In Early 2016
MediaDailyNews, Joe Mandese - Monday, December 28, 2015
As Nielsen transitions today to a controversial method for modeling its nation ...
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2015
The price of national TV advertising time jumped 21 index points betwe ...
- Content Management Demystified: A Q&A With CMS Expert Randy Apuzzo
Marketing Daily, Joe Mandese - Tuesday, December 15, 2015
One of the most basic parts of a tech stack for publishe ...
- Updated: Nielsen Working With 'Key Players' On New Currency, Poised To Lose Accreditation For Current One
MediaDailyNews, Joe Mandese - Friday, December 11, 2015
Nielsen is operating behind the scenes with "key players in the marketi ...
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
Real-Time Daily, Joe Mandese - Friday, December 11, 2015
Nine months after its acquisition of digital data management platform eXelate, Niels ...
- Internet Ad Spend Sets New Record, Reaches $15 Bil In Q3
MediaDailyNews, Joe Mandese - Thursday, December 10, 2015
U.S. Internet ad revenues hit $15 billion in the third quarter, marki ...
- Yahoo's New Spin: A 'Reverse Spin,' Will Use Alibaba To Create A Second Company
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2015
Following a week of speculation over the fate of the company a ...
- Consumer Study Finds A Third Plan To Install A Blocker In Next 3 Months
Real-Time Daily, Joe Mandese - Wednesday, December 9, 2015
One third of consumers are "very or somewhat likely" to install ad-blocki ...
- What's The Best Way To Measure The Value Of Return Path Data?
Show Daily, Joe Mandese - Wednesday, December 9, 2015
What's the best way to balance between optimum deliverability and optimum complian ...
- Trump This...
Marketing Politics Daily, Joe Mandese - Tuesday, December 8, 2015
If you ask me, it's the only plausible scenario to explain Dona ...
- This Headline Is A Blast (Here's Why)
Show Daily, Joe Mandese - Tuesday, December 8, 2015
That's because I know very little about you, the readers, other th ...
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
Real-Time Daily, Joe Mandese - Monday, December 7, 2015
In a finding that reinforces a Norman Rockwell view of Thanksgiving, America ...
- Jeremiah Was An Email Marketer
Show Daily, Joe Mandese - Monday, December 7, 2015
There were a couple of unusual things about the start of t ...
- Tomlinson, Come Here, I Want To See You
Show Daily, Joe Mandese - Monday, December 7, 2015
So what exactly was the first email sent in 1971 and w ...
- Batch-And-Blast Still Dominates Email Strategies, But Behavioral Is Gaining
Show Daily, Joe Mandese - Monday, December 7, 2015
The consensus among the Email Marketing Insider Summit "Journey Mapping" panelists ...
- Mobile Impacting Email Journey Mapping, Providing More Context
Show Daily, Joe Mandese - Monday, December 7, 2015
Mobile is having a fundamental impact on the way email marketers thi ...
- Wall Street's Wieser Downgrades Madison Ave.'s Long-Term Outlook To 'Tepid,' Cites Ad Blocking
MediaDailyNews, Joe Mandese - Friday, December 4, 2015
Citing "limited creation" of the kind of new mass marketing categories kno ...
- OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
MediaDailyNews, Joe Mandese - Friday, December 4, 2015
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled pla ...
- Lag Time With Index Exchange
RTBlog, Joe Mandese - Friday, December 4, 2015
Normally, I don't like to use this blog to grouse about t ...
- Hillary Supporters, Undecideds Least Likely To Block Digital Ads
Marketing Politics Daily, Joe Mandese - Thursday, December 3, 2015
If access to candidates' digital ad impressions are a factor in t ...
- Yahoo Board Expected To Weigh 'Core' Business Sale, Other Options
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2015
Yahoo's board is expected to discuss big strategic options -- including t ...
- It's About Time, Literally: Ad Industry Eyes Temporal Planning
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2015
In a move that signals a potential shift in the way t ...
- Israeli Performance Net Acquires Undertone, Calls It A Premium Play
Real-Time Daily, Joe Mandese - Tuesday, December 1, 2015
Tel Aviv-based Perion Network this morning said it acquired Undertone for $1 ...
- IAB Estimates 'Untrustworthy' Cost At $8.2 Bil, Consumer Ad Blocking To Prevent Malware At $781 Mil
Real-Time Daily, Joe Mandese - Tuesday, December 1, 2015
The cost to the ad industry of consumers using ad blockers ...