- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value ...
- Pandora Gives McAndrews The Thumbs Down, Names Founder Westergren CEO
MediaDailyNews, Joe Mandese - Monday, March 28, 2016
Pandora, which has had a rocky time under the helm of Bri ...
- Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
MediaDailyNews, Joe Mandese - Monday, March 28, 2016
In what appears to be an ongoing battle of attrition, cable networ ...
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising view ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- Almighty Spins Off Media Experience Practice, Focuses On Brand-Owned Ad Tech Solutions
MAD, Joe Mandese - Thursday, March 17, 2016
Two months after leaving the top digital innovation role at one ...
- U.S. Media Market Expands To Highest February Yet, Long-Tail Brands Outpace Top 10 Categories
MediaDailyNews, Joe Mandese - Thursday, March 17, 2016
After crashing in January, the U.S. media marketplace expanded in February, reachi ...
- Michelle Obama: 'I Will Not Run For President,' But Will 'Keep Pushing'
Marketing Politics Daily, Joe Mandese - Wednesday, March 16, 2016
AUSTIN, TEXAS -- First Lady Michelle Obama ruled out her own Presidenti ...
- Still Foggy About Donald Trump? Read This
Red, White & Blog, Joe Mandese - Thursday, March 17, 2016
It's really hard to pin The Donald down. Whether it is ...
- eMarketer Reduces Twitter Ad Outlook, Cites Flat User Expansion
Social Media & Marketing Daily, Joe Mandese - Thursday, March 17, 2016
Citing a flattening of its user expansion, eMarketer has significantly lowered i ...
- How 'Mr. Robot' Learned Its Lines
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2016
AUSTIN, TEXAS -- "Mr. Robot," the USA Network hit that kickstarted wi ...
- Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
MediaDailyNews, Joe Mandese - Monday, March 14, 2016
After crashing in January, broadcast advertising costs rose to their highest Februa ...
- USDS Hacks Bureaucracy, Creates UX From White House Basement (No Garage Was Available)
MediaDailyNews, Joe Mandese - Monday, March 14, 2016
AUSTIN, TEXAS -- The Obama Administration continued its call-to-action to the digit ...
- Why Biz Stone Believes The Future Of Search Is, Well, You
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 15, 2016
AUSTIN, TEXAS -- Biz Stone returned to the main stage here ...
- Obama To SXSW: Don't Fetishize Phones Above Values
MediaDailyNews, Joe Mandese - Friday, March 11, 2016
AUSTIN, TEXAS -- During his keynote on the opening day of t ...
- Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
MediaDailyNews, Joe Mandese - Saturday, March 12, 2016
AUSTIN, TEXAS -- At a time when tensions between the military intelligen ...
- How Lufthansa Created Real Branding With Virtual Reality
MediaDailyNews, Joe Mandese - Saturday, March 12, 2016
AUSTIN, TEXAS -- Lufthansa handed out some real swag to demonstrate ...
- BuzzFeed Launches Swarm, SXSW Pitch Seems Smarmy
Publishers Daily, Joe Mandese - Saturday, March 12, 2016
AUSTIN, TEXAS -- Sometimes it's difficult to know when a keynote he ...
- Wikipedia's Wales: We're Becoming A News Publisher
Publishers Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into t ...
- Adblock Plus Hints At A New Plus For Publishers, Stops Short Of Revealing It
Real-Time Daily, Joe Mandese - Friday, March 11, 2016
AUSTIN, TEXAS -- OMMA SXSW kicked off on a divisive note he ...
- The New Media Mix, At SXSW It Could Be 'Mixed,' Literally
Real-Time Daily, Joe Mandese - Friday, March 11, 2016
AUSTIN, TEXAS -- That's what Thom Gruhler, Corporate Vice President, Brand a ...
- Embeddable, It's The New Wearable
Real-Time Daily, Joe Mandese - Friday, March 11, 2016
AUSTIN, TEXAS -- That's what Doug Ziewacz, head of North America med ...
- SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
Real-Time Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Even as taxi and limousine workers worry about bei ...
- 420 Reasons You Should Read About The CNBC Of Cannabis
MediaPost Weekend, Joe Mandese - Sunday, March 13, 2016
One of the first stories I ever covered as a fledgling report ...
- SXSW Attendees Flip For AMC's 'Preacher'
MediaDailyNews, Joe Mandese - Saturday, March 12, 2016
AUSTIN, TEXAS -- AMC Networks kicked off the premiere new comic bo ...
- Former iCrossing Chief Scales Returns To Digital, Joins Investis As CEO
MAD, Joe Mandese - Tuesday, March 8, 2016
Don Scales, a veteran digital agency chief who oversaw the build o ...
- Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build
MediaDailyNews, Joe Mandese - Tuesday, March 8, 2016
National TV ad prices fell slightly coming into the new year aft ...
- Agency Finds Most Consumers Virtually Uninterested In VR
MediaDailyNews, Joe Mandese - Monday, March 7, 2016
Interest in virtual reality technology is virtually non-existent among the vast majori ...
- The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
Real-Time Daily, Joe Mandese - Monday, March 7, 2016
Five months after the IAB proposed a kinder, gentler, LEANer solution ...