- IAB Releases LEAN Scoring Roadmap, Will Develop Algos By Q4
MediaDailyNews, Joe Mandese - Friday, April 29, 2016
The IAB's tech lab this morning released a "product roadmap" for ...
- Visa 'Everywhere' Initiative Goes Somewhere New, Into Its Own API
MediaDailyNews, Joe Mandese - Thursday, April 28, 2016
Visa today kicks off the second year of a contest for startu ...
- From Spots & Dots To Bots: How Silicon Valley Is Taking The Friction Out Of Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2016
Bots, AI and augmented reality took center stage during one of t ...
- GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
MediaDailyNews, Joe Mandese - Monday, April 25, 2016
Singling out ad-blocking in particular and fraud and viewability issues in genera ...
- Digital Tax Filings Appear Less-Than-Turbo-Charged, Uniques Flatten Around 2016 Deadline
MediaDailyNews, Joe Mandese - Friday, April 22, 2016
Are American taxpayers regressing to analog media? At least as far ...
- Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is
MediaDailyNews, Joe Mandese - Thursday, April 21, 2016
BOSTON -- The advertising, media and marketing technology community demonstrated just h ...
- March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand
Television News Daily, Joe Mandese - Wednesday, April 20, 2016
In a good year, the month of March provides a spark ...
- Citing Tech And Consumer Changes, Dentsu Centralizes Digital, Forms New Unit
MAD, Joe Mandese - Tuesday, April 19, 2016
Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety ...
- Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value'
Television News Daily, Joe Mandese - Monday, April 18, 2016
As the 2016-17 upfront -- and NewFront -- pitch season approaches, ...
- NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too
Daily Online Examiner, Joe Mandese - Tuesday, April 12, 2016
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensu ...
- Meet The Connected Agency
Connected Thinking, Joe Mandese - Wednesday, April 6, 2016
I'm thinking about connected today. Not just because I'm filling in f ...
- The White Lie Behind AdBlock Plus' White List
Show Daily, Joe Mandese - Wednesday, April 6, 2016
Ask a panel of ad executives how they feel about ad blocki ...
- Somewhere Between The Attention Span Of A Gnat And 10,000 Years
Show Daily, Joe Mandese - Wednesday, April 6, 2016
That was the time span covered by the "Sustainable Media" panel ...
- This Connected Experience Is Pretty Chill, Comes In Cherry Too
Around the Net in IoT, Joe Mandese - Monday, April 4, 2016
Of all the improbable -- yet sublimely logical -- connected experiences, Itali ...
- 8 'Jaw-Dropping' Reasons IoT Will Be Huge
Around the Net in IoT, Joe Mandese - Monday, April 4, 2016
Motley Fool contributor David Kline assembles a variety of sources -- ID ...
- Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
MediaDailyNews, Joe Mandese - Monday, April 4, 2016
In a surprise move, the ad industry's media ratings watchdog -- t ...
- Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
MediaDailyNews, Joe Mandese - Monday, April 4, 2016
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-b ...
- MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing
Mobile Marketing Daily, Joe Mandese - Friday, April 1, 2016
Media industry ratings watchdog the Media Rating Council has released proposed guidelin ...