- Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings
MAD, Joe Mandese - Tuesday, January 31, 2017
In what they claim is an industry first, ad agencies will n ...
- Opposition Branding: At Least One Campaign Sees Some Lyft
Marketing Daily, Joe Mandese - Monday, January 30, 2017
In its first week in office, actions by the Trump Administration ha ...
- Conde Nast's Norton Named New IAB Chair
MediaDailyNews, Joe Mandese - Sunday, January 29, 2017
Jim Norton, chief business officer and president of revenue at Conde Nas ...
- The Trumpela Effect
MediaPost Weekend, Joe Mandese - Saturday, January 28, 2017
"If you repeat a lie enough, it becomes the truth." That quo ...
- PHD's Cooper Named 2017 Media Lions Jury President
MediaDailyNews, Joe Mandese - Thursday, January 26, 2017
Mike Cooper, worldwide CEO of Omnicom's PHD unit, has been named preside ...
- Mediasmith Joins ANA
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Mediasmith, the San Francisco-based independent agency that withdrew its membership from t ...
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Sight, sound and motion have long been the Holy Trinity of Madis ...
- Madonna, Others Open Media Salvo: F Bombs Explode
Marketing Politics Daily, Joe Mandese - Saturday, January 21, 2017
A minute into a live telecast of her address at the women ...
- Inauguration Ratings Not Huge: Trump Trails Reagan, Obama, Carter, Nixon
MediaDailyNews, Joe Mandese - Saturday, January 21, 2017
Donald Trump's inauguration was watched by an estimated 30.6 million American ...
- Size Matters: Trump Warns Media Over Audience Estimates, Falsely Claims 'Time' Cover Record
MediaDailyNews, Joe Mandese - Saturday, January 21, 2017
In his first full day as President, Donald Trump escalated his w ...
- Twitter Streaming Of Inauguration Down From Comparable Events, Russian Viewing Doubled
MediaDailyNews, Joe Mandese - Monday, January 23, 2017
If Donald Trump's inauguration had the largest audience ever to witness i ...
- Cover Story: Trump Time
MediaPost Weekend, Joe Mandese - Friday, January 20, 2017
Even after watching wall-to-wall TV coverage, and incessant updates in your newsfee ...
- Deviator In Chief
Red, White & Blog, Joe Mandese - Sunday, January 22, 2017
If the first 100 days of his presidency are anything like t ...
- The Magic Of Donald Trump
MediaDailyNews, Joe Mandese - Friday, January 20, 2017
On the morning of his inauguration, I can't help but reflect ...
- Clients, Agencies Split On Trump Presidency: Guess Who's More Upbeat?
MediaDailyNews, Joe Mandese - Friday, January 20, 2017
On the eve of Donald J. Trump's inauguration as President of t ...
- Nielsen Licenses AT&T Sub Data: Will Incorporate Into National, Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2017
Nielsen and AT&T this morning announced a deal to license "anonymized" set-top-b ...
- 20/20 Hindsight: 2016 Wasn't 2012
Show Daily, Joe Mandese - Tuesday, January 17, 2017
The key takeaway from Marketing Politics' opening panel in Washington, D.C., th ...
- How The Anti-Trump Polling Effect Got It So Wrong: Just Ask Tom Bradley
Show Daily, Joe Mandese - Tuesday, January 17, 2017
Asked if there actually is a new kind of respondent bias distorti ...
- Why TV Spending Went Down In 2016 Political Advertising - Hint: It's The Same Reason It's Down In Other Categories
Show Daily, Joe Mandese - Tuesday, January 17, 2017
First and foremost, it may simply be a function of better med ...
- 'Should Hillary Campaign Staff, Not Hillary, Be Thrown In Jail?'
Show Daily, Joe Mandese - Tuesday, January 17, 2017
Jenn Kauffman, senior vice president of Revolution Messaging, didn't actually say th ...
- What Really Swung The Election -- Hint: You Reddit Here First
Show Daily, Joe Mandese - Tuesday, January 17, 2017
More than Facebook, Twitter, Snapchat or any other social media channel, ...
- Why TV Spending Went Down In 2016 Political Advertising
Television News Daily, Joe Mandese - Tuesday, January 17, 2017
First and foremost, lower TV spending in 2016 political advertising may simp ...
- Creative All Star: Aaron Shapiro
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2017
"Today, in America, the typical person makes 35,000 decisions a day," Aar ...
- OMMA Agency Of The Year: Huge
Agency of the Year, Joe Mandese - Friday, January 13, 2017
Of all the cases MediaPost and OMMA have reviewed over the year ...
- Media All Star: Scott Hagedorn
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2017
At a time when it seemed like everyone was just about talk ...
- Media All Star: David Smith
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2017
Recognitions like this frequently throw the word "pioneer" around, but when ...
- Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New Programmatic
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2017
Alan Cohen, a longtime marketing and media exec known for innovation a ...
- Marketing All Star: George Schweitzer
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2017
When George Schweitzer became head of marketing for CBS in the ear ...
- More From Some Very Dishonest Media, Honestly
Red, White & Blog, Joe Mandese - Monday, January 9, 2017
The Holy War between America's Second and Fourth Estates escalated Sunday eveni ...
- Obit: Ad Industry Forecaster Bob Coen, Dead At 93
MediaDailyNews, Joe Mandese - Friday, January 6, 2017
Robert J. Coen, a long-time Interpublic executive who was Madison Avenue's ...