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Joseph Abruzzo

Member since August 2006

  • Chief Exploration Officer Havas Media
  • 200 Hudson St
  • New York New York
  • 10013 USA

media investment consulting

Meet Joseph at MediaPost Events

  • Joseph attended Media Agency of the Year, January 12, 2010

Articles by Joseph All articles by Joseph

Comments by Joseph All comments by Joseph

  • Leveraging Big Data To Improve TV Targeting Precision by Joe Abruzzo (Audience Buying Insider on 05/23/2014)

    Thanks Ed. We have found the data and methods discussed above to be useful supplements to Nielsen Ratings in cases where the groups that we are attempting to reach have a low incidence and limited representation with the Nielsen panel. This is especially important in the evaluation of buying opportunities within long-tail (low-rated) cable networks. Finally, this is the only option for the 100 or so cable networks that currently have no persons-level ratings measurement.

  • Leveraging Big Data To Improve TV Targeting Precision by Joe Abruzzo (Audience Buying Insider on 05/23/2014)

    Thanks for your comments. We're always interested in delivering the right message to the right prospect - this includes the idea of segmented messaging. We think the idea of targeting precision applies to both individual television properties as well as to the portfolio that we purchase to reach a particular target prospect. If, in the process of developing targets, we're able to identify a group that represents significant business potential, it’s important to first understand how to unlock that opportunity.

  • Aggregating Small TV Ratings Can Build Unique Reach by Joe Abruzzo (MediaDailyNews on 03/28/2014)

    As Erwin Ephron taught me, dispersion is important if you want to build unduplicated reach. And concentrating too many GRPS in one place in not advised. I think this is an interesting analysis of the benefits of small ratings that can be dispersion across days and dayparts.

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