- Real Media Riffs - Monday, June 3, 2002
Real Media Riffs, John Gaffney - Friday, May 31, 2002
Boy Book Riffs: They’re multiplying like boy bands. Boy books – y ...
- Tech Category Sees New Life
Online Media Daily, John Gaffney - Friday, May 31, 2002
Is the tech category poised for a comeback? Despite double-digit ad spendi ...
- New Subscribers Push TiVo Revenue
Online Media Daily, John Gaffney - Friday, May 31, 2002
TiVo has posted a solid financial quarter. For the period ended Apr ...
- Consolidation Isn’t Over: Accenture
Online Media Daily, John Gaffney - Friday, May 31, 2002
Not only are the brands ad agencies work with still hungry f ...
- Lifetime and Flipside Click For “About A Boy”
Online Media Daily, John Gaffney - Friday, May 31, 2002
Lifetime Television and the Flipside Network have announced results from an onli ...
- Real Media Riffs - Friday, May 31, 2002
Real Media Riffs, John Gaffney - Thursday, May 30, 2002
Sir Riffs: I doubt Sir Martin Sorrell has a lot of ti ...
- PlayStation 2 Hooks Up With Ozzfest
Online Media Daily, John Gaffney - Thursday, May 30, 2002
After Microsoft’s Xbox announced last month that it will hit the ro ...
- Activist Urges Change For Anti-Drug and Smoking Ads
Online Media Daily, John Gaffney - Thursday, May 30, 2002
Anti-drug and anti-smoking advertising needs to radically change its approach to ...
- Real Media Riffs - Thursday, May 30, 2002
Real Media Riffs, John Gaffney - Wednesday, May 29, 2002
Smoking Riffs. No. Non-Smoking Riffs: Now this is an argument worth havin ...
- Philip Morris Strikes Back Over Ad Criticism
Online Media Daily, John Gaffney - Wednesday, May 29, 2002
Can the tobacco industry help to prevent use of its own produc ...
- Real Media Riffs – Wednesday, May 29, 2002
Real Media Riffs, John Gaffney - Tuesday, May 28, 2002
It's no surprise to me that Americans are taking in more new ...
- Media Consumption Shifts in Wake of 9/11
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
More TV; less newspapers. That’s one of the major shifts reported ...
- Kodak Renews With Disney
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
Eastman Kodak Company announced that it has renewed its multi-year agreement wi ...
- Elevator Network Claims Rising Recall
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
Captivate Network, which delivers programming and advertising via flat-panel television screens ...
- New Revolution Touted By ICA Syndicate
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
According to research firm ICA Syndicate, convergence is becoming more than ...
- Real Media Riffs - Tuesday, May 28, 2002
Real Media Riffs, John Gaffney - Monday, May 27, 2002
One of the best media and marketing case studies in history nev ...
- IAG Set To Expand Services
Online Media Daily, John Gaffney - Friday, May 24, 2002
With three new agencies signed as clients and a plan to expa ...
- Sports Spending Benefits From Olympics
Online Media Daily, John Gaffney - Friday, May 24, 2002
Companies spent $2.8 billion to advertise on US sports broadcasts in t ...
- Stanford Study Backs In-Store Coupons
Online Media Daily, John Gaffney - Friday, May 24, 2002
A new Stanford University study reinforces the positive impact of in-store "surpris ...
- Real Media Riffs – Friday, May 24, 2002
Real Media Riffs, John Gaffney - Thursday, May 23, 2002
Unless your head is still clearing from watching the SpongeBob SquarePants marath ...
- BrandAid Expands to Hollywood
Online Media Daily, John Gaffney - Thursday, May 23, 2002
BrandAid Marketing Corporation, creator of the oversized Supercards display units in supermarke ...
- Real Media Riffs - Thursday, May 23, 2002
Real Media Riffs, John Gaffney - Wednesday, May 22, 2002
Editor and Publisher has just named its top 10 newspapers of t ...
- Talk America CEO Forms New Company
Online Media Daily, John Gaffney - Wednesday, May 22, 2002
Broadcast Management Solutions, a management and marketing services company, is being form ...
- Budmen go to Jack Daniels
Online Media Daily, John Gaffney - Wednesday, May 22, 2002
The guys who created the Budweiser frogs have taken their act ...
- Real Media Riffs – Wednesday, May 22, 2002
Real Media Riffs, John Gaffney - Tuesday, May 21, 2002
When the airline industry was struck at its financial heart in Septembe ...
- Monthlies Post June Increase
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
According to media analyst firm MIN, June monthly magazine ad pages we ...
- Talk Radio Fans Measure Older, More Affluent
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
The latest radio format study from Scarborough Research reveals that older adul ...
- The MIB’s Get Keys To Mercedes
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
Intensifying its brand strategy to reach out to a wide range ...
- Real Media Riffs – Tuesday, May 21, 2002
Real Media Riffs, John Gaffney - Monday, May 20, 2002
I believe the death of the network news program is greatly exaggerate ...
- Pepsi Teams With Austin, Baby
Online Media Daily, John Gaffney - Monday, May 20, 2002
The Pepsi/Austin Powers spot that premiered on Sunday night’s Survivor finale wi ...