JOSH LOVISON
Writer, MediaPost

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  • A Wowing Gaming Gift
    With the holidays coming up, I thought I'd point out what i ...
  • Where Vs. What
    Content isn't necessarily king -- context counts for a lot. This ...
  • 'Mass Effect': A Personal Validation Simulation
    "Mass Effect" has floored me. I'm still processing the aftermath, and figuri ...
  • Gaming On The Go
    Who has the time for casual gaming? With schedules micromanaged to t ...
  • The Future Is Now
    The game changed on Oct. 16. And Madison Ave -- you've los ...
  • Gaming As A Social Experience
    Solitaire is part of a shrinking group of games: those that a ...
  • A Vote For Independence
    Independent games are fertile ground for marketers and advertisers. Yet distribution channe ...
  • Beating The Ad
    Two market forces are colliding -- media, converging to a single digit ...
  • OMMA New York And In-Game Growth
    In-game advertising is projected to grow like wildfire, from $77 million ...
  • Getting Green In Game
    For video games, there is a real-world concern that is often overlooke ...
  • Trading Places: A Curious Tale Of The Console Wars
    Come ye hither and listen to a tale, a tale of go ...
  • UGG: User Generated Gaming
    What is UGG? Game modifications created by the people that play the ...
  • Nintendo DS, WiFi, And Me
    Forget the Wii. Nintendo's real golden goose, and likely the only thi ...
  • Alternate Reality: The New Frontier
    What do the movies "True Lies," "A Christmas Story," and "The Gam ...
  • Dancing Without The Stars?
    "Everybody loves 'Dance Dance Revolution,' so why not make it massively multiplayer ...
  • The Evolution of a Medium
    So far, a number of thoughts have been sparked in my he ...
  • Pre-roll Preview
    Alan Schulman made a great point relating to pre-roll ads, commenting th ...
  • Pop Goes The World
    Gaming may be in danger of becoming a bubble. I started thinki ...
  • Branding Worthy Of Note
    The "Guitar Hero" series of games has been an industry phenomenon, getti ...
  • Putting Backchannels Into Games
    There is a game set to take the Xbox360 by storm ...
  • Integrating With Fantasy
    Placing ads in games works really well for a narrow set ...
  • Epic Gear
    In the popular online game "World of Warcraft," players spend a gre ...
  • The Video Game Violence Myth
    Only hours after the tragic events on Monday, before the identity ...
  • HD For Dummies
    High Definition's theme song should be the Animals' "Don't Let Me ...
  • 'SouthPark' Bypasses TV, Takes HD 360
    Recently, Comedy Central televised its first episode of "SouthPark" in HD. T ...
  • Pointillism With Spot Runner
    Pointillism, for those that don't know, is painting by using a bun ...
  • Greed Generation
    People are greedy. Oh sure, sometimes we break from the mold a ...
  • 10 Things You Need to Know About Gaming
    A nuclear winter wouldn't be able to get gamers off their consol ...
  • Getting into the Game
    When it comes to video games, digital downloads still lag far behi ...