- Chivas Bringing Back 25-Year-Old Scotch
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2007
[Spirits] The company last week launched the grassroots end of a U. ...
- Toyota Pitches Yaris To Xboxers
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2007
"Gamers are open-minded, very tech-savvy, and always weighing their options. Games a ...
- Toyota Touts Yaris In Free Branded Xbox Game
Online Media Daily, Karl Greenberg - Wednesday, October 10, 2007
Toyota has created a game for Xbox that features the Toyota Yar ...
- Advice On Print, Interactive Advertising: 'Keep It Simple'
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2007
[Conference] "When readers read copy they are likely to take action, a ...
- 'U.S. News' Enters Consumer Guidance On Car, Truck Buying
Marketing Daily, Karl Greenberg - Monday, October 8, 2007
[Automotive] "We will deliver what advertisers need but the first, most importa ...
- J.D. Power: Consumers Want Their HDTV Again And Again
Marketing Daily, Karl Greenberg - Monday, October 8, 2007
[Electronics] Sony, Pioneer, and Samsung are consumer favorites in the HDTV produ ...
- J.D. Power: Consumers Want Their HDTV Again And Again
MediaDailyNews, Karl Greenberg - Monday, October 8, 2007
They are expensive toys, but consumers love them. No--not yachts, but high-definiti ...
- Bridgestone Name Goes On NFL's International Series
Marketing Daily, Karl Greenberg - Friday, October 5, 2007
[Automotive] The partnership agreement also includes trademark rights and broadcast and onli ...
- Honda Merges Tough With Classy For New Ridgeline Ads
Marketing Daily, Karl Greenberg - Friday, October 5, 2007
[Automotive] Honda's campaign--arguing that the Ridgeline combines muscle and ruggedness with intelligenc ...
- Sales Off 3% In September But Certain Makers Gained
Marketing Daily, Karl Greenberg - Thursday, October 4, 2007
[Automotive] Blame gasoline prices and the entrenched housing slump for a report ...
- Duracell Ads Promote Rechargeable Batteries' Longevity
Marketing Daily, Karl Greenberg - Thursday, October 4, 2007
[Packaged Goods] A company spokesperson says the rechargeable battery segment is growi ...
- Toyota Promotes Yaris In 'TV Guide,' Fox Deal
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2007
[Automotive] Toyota will be targeting the entertainment enthusiast with its association wi ...
- P&G Out With Kelly Ripa Ads For 2X Ultra Tide
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2007
[Packaged Goods] "What's interesting about 2X Ultra Tide is, yes, they a ...
- September Sales Predicted To Be Small Mixed Bag
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2007
[Automotive] The consultancy predicts the industry will see an overall 0.7% decli ...
- Konica Minolta Inks Gator Bowl Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2007
[Electronics] Company spokesperson James Norberto says the company chose the Gator Bo ...
- Suzuki Continues Car-Meets-Motorcycle Brand Strategy
Marketing Daily, Karl Greenberg - Monday, October 1, 2007
[Automotive] Says Gene Brown, vice president/marketing: "We had just one brand sp ...
- GameStop Launches First-Ever Integrated National Campaign
Marketing Daily, Karl Greenberg - Monday, October 1, 2007
[Entertainment] The effort is intended to appeal both to avid gamers a ...