MediaPost - Karl Greenberg

KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.

Marketing Daily
Hyundai's Marketing Veep Spells Out Brand Plan Dec. 30, 2008, 1:53 p.m.
Marketing Daily
Hyundai To Drive Genesis Into Super Bowl Dec. 29, 2008, 4:22 p.m.
Marketing Daily
2009 Will Be Year Of Comfort Food, Cocktails Dec. 29, 2008, 3:50 p.m.
Marketing Daily
JetBlue Launches In-Cabin 'Pettiquette' Program Dec. 26, 2008, 9:05 a.m.
Marketing Daily
Harley Adds Muscle To Female-Directed Efforts Dec. 26, 2008, 1:43 p.m.
Marketing Daily
Honda Effort Showcases Its NHL Support Dec. 26, 2008, 5 a.m.
Marketing Daily
Detroit Auto Show Said To Be On Track Dec. 23, 2008, 2:49 p.m.
Marketing Daily
Most Europeans Spending Less This Season Dec. 23, 2008, 12:13 p.m.
Marketing Daily
NHL Names McDonald's Its Official QSR Dec. 22, 2008, 4:12 p.m.
Marketing Daily
Edmunds Sees '08 Auto Sales Down By 18% Dec. 22, 2008, 3:34 p.m.
Marketing Daily
Cadillac Launches Web Campaign For V-Series Dec. 19, 2008, 1:32 p.m.
Marketing Daily
Bailout Assured, GM And Chrysler Makes Plans Dec. 19, 2008, 12:28 p.m.
Marketing Daily
Toyota Puts CPO Dealer Inventory On EBay Dec. 18, 2008, 4:07 p.m.
Marketing Daily
Red Bull Plans Manhattan Snowboard Competition Dec. 18, 2008, 5:11 p.m.
Marketing Daily
Motorcycle Ownership Experience On Upswing Dec. 17, 2008, 4:28 p.m.
Marketing Daily
Kimberly-Clark Preps Major Campaign For Depend Dec. 16, 2008, 4:51 p.m.
Marketing Daily
ABI Tests Brand Perceptions, Finds Sony At Top Dec. 16, 2008, 4:55 p.m.
Marketing Daily
Only A Third Would Consider A Domestic Vehicle Dec. 15, 2008, 5:54 p.m.
Marketing Daily
Amex Sponsorships Give Members An Experience Dec. 15, 2008, 4:59 p.m.
Marketing Daily
Honda Keeps Customers Better Than Anyone Dec. 12, 2008, 4:47 p.m.
Marketing Daily
TNS: GM Only Automaker In Top 10 Ad Spenders Dec. 11, 2008, 4:11 p.m.
Marketing Daily
Trendspotter Sees Return To Heartland, Less Greed Dec. 11, 2008, 5:58 p.m.
Marketing Daily
Toyota Scion Invites High School Marketing Ideas Dec. 11, 2008, 5 a.m.
Marketing Daily
Dealers Play Key Role In Motorcycle Purchase Dec. 10, 2008, 2:39 p.m.
Marketing Daily
Big Three Vary Approaches To Public Communication Dec. 8, 2008, 4:01 p.m.
Marketing Daily
Sponsors Hop Aboard The BritBus For U.S. Tour Dec. 8, 2008, 1:59 p.m.
Marketing Daily
Talbots Puts Customers In Role Of Hostess At Stores Dec. 5, 2008, 5:45 p.m.
Marketing Daily
Stymied CMOs Can Turn Sow's Ear Into Silk Purse Dec. 5, 2008, 5:18 p.m.
Marketing Daily
Mintel To Mad Ave: Can The Sexy Car Ads Dec. 4, 2008, 4:09 p.m.
Marketing Daily
In The Car Loan Biz, BMW, Hyundai, Ford Rank High Dec. 4, 2008, 3:08 p.m.