- Hyundai Sees Big Future In World Cup Soccer
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
"I really think we are at the cusp," says Chris Perry, ...
- UFL Taps BBDO for Campaign
Raw, Karl Greenberg - Tuesday, June 15, 2010
The United Football League, in its second season, has tapped BBDO N ...
- Crying Over Spilled Coffee
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Does BP's reputation matter to its bottom line? The quick answer i ...
- Audi, IPad Offered Peek Into Le Mans Race
Marketing Daily, Karl Greenberg - Friday, June 11, 2010
Doug Clark, general manager of social media and marketing for Audi, tel ...
- P&G's Wella Hits the Road
Raw, Karl Greenberg - Monday, June 14, 2010
P&G's pro hair-care brand Wella Professionals is promoting both the brand a ...
- Fenway to Get Solar Panels? Wind Turbines in Right Field?
Raw, Karl Greenberg - Monday, June 14, 2010
The Boston Red Sox has signed a marketing partnership with Orlando, Fla.-bas ...
- Jeep Goes Deep For Grand Cherokee
Marketing Daily, Karl Greenberg - Friday, June 11, 2010
The effort is launching with a new spot, via Portland, Ore.-based Wieden+Kenned ...
- Study: Kids Influence Family's Use Of Media
Marketing Daily, Karl Greenberg - Thursday, June 10, 2010
The message is that marketers need to look at kids as mo ...
- Frito-Lay's 'Simple' Touch = Happine$$ For Pepsi
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
The company is moving 60% of its portfolio to all-natural this yea ...
- P&G Intros ProGlide With Integrated Effort
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
Procter & Gamble is hoping to turn shaving into "gliding" with i ...
- Jeep Goes Deep For Grand Cherokee
Raw, Karl Greenberg - Thursday, June 10, 2010
Chrysler is waiting for new products to come down the pipeline, a ...
- Pfizer CEO Demands Healthcare Innovation
Marketing Daily, Karl Greenberg - Tuesday, June 8, 2010
"Those of us who are boomers, entering a period where we wi ...
- Detroit Schools, Leo Burnett Win Grand Effie Award
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
"Creatively, it was the engagement here," a judge tells Marketing Daily. " ...
- Frito-Lay Brings Home the Potatoes
Raw, Karl Greenberg - Wednesday, June 9, 2010
Frito-Lay had a big 2009 in spite of -- or maybe becau ...
- The Envelope Please!
Raw, Karl Greenberg - Wednesday, June 9, 2010
The Association of National Advertisers (ANA) is taking entries now for t ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...
- Jeff Kindler on Innovation in Health Care
Raw, Karl Greenberg - Tuesday, June 8, 2010
You know the health-care system is screwed up when the head ...
- Hyundai Makes Org Shift in Sales
Raw, Karl Greenberg - Tuesday, June 8, 2010
Hyundai Motor America switching two executives within its sales organization. Derrick Hatam ...
- Power's Web Intel Unit Looks At Green Lives
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Teens, early careerists and boomers are advocates of green lifestyles through se ...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...
- Galarraga Pitch Perfect?
Raw, Karl Greenberg - Monday, June 7, 2010
You can almost see the ad. Maybe it's for fire insurance ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Chrysler's Dodge Runs Rock n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, June 2, 2010
In what may be a first for a sponsorship of this kin ...
- Toyota Is Sole Blight On Remarkable May Sales
Marketing Daily, Karl Greenberg - Wednesday, June 2, 2010
May was a red-letter month for auto sales, with good news fr ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- Ford's Fiesta Is Headed For The Hills Of Tennessee
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
Ford is leveraging the connection between music lovers and its Fiesta wi ...
- Lexus LFA Breaks Champagne Flute
Raw, Karl Greenberg - Wednesday, June 2, 2010
Lexus is breaking a new ad campaign on Wednesday that features t ...
- Florida Labors To Demonstrate Unsullied Coastline
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
In addition to online banner ads on target-market newspaper Web sites, the ...