MediaPost - Karl Greenberg

KARL GREENBERG

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.

Marketing Daily
Lexus Pulls Out The Stops For CT 200h Feb. 28, 2011, 5:28 p.m.
Marketing Daily
BMW Uses Docs, Social To Get 'I' Cars Rolling Feb. 28, 2011, 1:34 p.m.
Around the Net In Brand Marketing
Ford Focus Gets Forty. Well, Sort Of ... Feb. 28, 2011, 10:46 a.m.
Around the Net In Brand Marketing
No Girl Scout Cookies Allowed Outside Home Of Girl Scouts Founder Feb. 28, 2011, 10:46 a.m.
Around the Net In Brand Marketing
Older Buyers Are A Growing Share Of The U.S. Auto Market Feb. 28, 2011, 10:46 a.m.
Around the Net In Brand Marketing
Southern Comfort Embraces The Digital Mix Feb. 28, 2011, 10:46 a.m.
Around the Net In Brand Marketing
Athenos Takes Humorous Approach To Hummus And Pita Chips Feb. 28, 2011, 10:46 a.m.
Around the Net In Brand Marketing
Price Chopper And Dole Run Joint Direct-Marketing Effort Feb. 28, 2011, 10:46 a.m.
Marketing Daily
Brands Get Behind MSG's 'BNP Paribas Showdown' Feb. 26, 2011, 9:22 a.m.
Marketing Daily
Study: Gen Y Is Not Inherently Optimistic Feb. 25, 2011, 12:58 p.m.
Around the Net In Brand Marketing
Chico's Lifts Marketing Spend Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
Coral Reefs, Slowly Dying From Rising Temps, Just Need Better Marketing Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
Maybe That 'Butt Cam' Viral Video Wasn't So Low-Tech After All Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
IPad IAds: Is It Mobile? Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
7-Eleven Taps Harris Corp. For TV Ad Network Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
Celebrities Are Actually Good For Ads Feb. 25, 2011, 10:45 a.m.
Around the Net In Brand Marketing
Barnes & Noble Preps Nook Push Feb. 25, 2011, 10:45 a.m.
Marketing Daily
Reports Agree: Automakers Bullish On 2011, China Feb. 24, 2011, 11:26 a.m.
Marketing Daily
Ford Talks Tech With Global Focus Campaign Feb. 24, 2011, 4:45 p.m.
Around the Net In Brand Marketing
TripAdvisor Gets New CMO Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
CK One Launches First Global Ad Push Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
The USOC Signs Ameritrade For 2012 Summer Games Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
FTC Checking Into Apple's Marketing In-App Purchases To Kids Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
Ford's Turn At Recall Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
Dealers Stacking Sandbags In Preparation For Higher Gas Prices Feb. 24, 2011, 9 a.m.
Around the Net In Brand Marketing
It's Not What Your Brand Is For, But What It's Against Feb. 24, 2011, 9 a.m.
Marketing Daily
Hyundai To Tout New Elantra During Oscars Feb. 23, 2011, 7:02 p.m.
Marketing Daily
Rums Of P.R. Effort Promos Brands, Puerto Rico Feb. 23, 2011, 2:11 p.m.
Raw
Jeter Gets A Shave, Over And Over Feb. 24, 2011, 4:23 p.m.
Raw
New Focus All About Tech, Global Message Feb. 24, 2011, 11:24 a.m.