- Satisfaction Dips; Imports Vs. Domestics Gap Narrows
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2014
When it comes to customer satisfaction with new vehicles, Asian and Europe ...
- Ford Back With Fashion For Mustang
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2014
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Grego ...
- Truth Campaign Says Fight, Don't Help, Big Tobacco
Marketing Daily, Karl Greenberg - Monday, August 25, 2014
Even though smoking rates have dropped from 23% to 9% since t ...
- Vehicle Initial Quality Means Digital Happiness
Marketing: Automotive, Karl Greenberg - Tuesday, August 26, 2014
What is happening with initial auto satisfaction? One study, just out, sa ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- A Hot, Hot August For The Industry
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
May had been the best sales year to date, but marketing fi ...
- Heineken Looks South To Bolster Eponymous Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
Heineken's strong suit used to be the Northeast is focusing on t ...
- Chevy Wants To Grab Attention With Silverado Rally
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
Gone are the days when a big chunk of truck sales we ...
- Food And Drinks Companies Act On Climate Change
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
Over 640,000 people have spoken up as part of Oxfam's Behind t ...
- Sears' Flat Spin Continues
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
Sears Holdings has extended its string of unprofitable quarters to nine, losi ...
- Nestle Institutes Animal Welfare Standards
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
Six months ago dairy workers at a U.S. farm supplying Nestle we ...
- An Urban Growth Trend You Really Don't Want To Face
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 22, 2014
You are a successful agency executive in the Meat Packing district, ...
- Kia's Hamsters Are Back To Zap The 2015 Soul EV
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The automaker says the most successful Hamsters were in 2011's "Share So ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- Can Intel Inside SMS Audio Help Both Brands?
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
Intel, you may know, is partnering with rapper and entrepreneur 50 Cent ...
- Greenpeace Targets Amazon, Twitter
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 21, 2014
Greenpeace USA has launched a digital video campaign via its YouTube chann ...
- Cam Newton Is New Face Of Drakkar
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 21, 2014
Cam Newton, entering his fourth season in the NFL, has signed ...
- CBS Touts Thursday Night Football, And Brands Sign On
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 21, 2014
The NFL is big on CBS, which in September will air eig ...
- Honda Taking Six Cars To SEMA
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 21, 2014
Honda is looking to strengthen the bond between young buyers, who li ...
- UK Loves Burgers A Bit Less
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 21, 2014
Burgers are the No.1 main-course dish on British menus, but their populari ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- Automakers Should Love Public Transportation
Marketing: Automotive, Karl Greenberg - Thursday, August 21, 2014
The industry response to congestion-related wheel time has been to try ...
- Lowe's Lowers Outlook
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 20, 2014
Lowe's reported a rise in second-quarter profit and revenue Wednesday, but lower ...
- Pebble Beach As Greed Fest
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 20, 2014
Peter Delorenzo takes off on how beneath the pebbles in Monterey ...
- More Greed, This Time On Gridiron
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 20, 2014
The NFL, always looking to save money around issues like head injur ...
- McDonald's Names First U.S. VP Of Digital
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 20, 2014
McDonald's has named Julia Vander Ploeg as its first VP of digit ...
- Circle K Launches New Retail Prototype
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 20, 2014
Alimentation Couche-Tard Inc.'s Circle K is launching a new retail prototype, Circ ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- Pumpkin Spice Oreos? Could Be Scary
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 19, 2014
Nabisco's Oreo brand, famous for experimenting liberally with flavors, marketing risks a ...