- Band-Aid Focuses On Brand Equity In New #CoveringIsCaring Effort
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
Hanan Wajih, senior brand manager of Band-Aid brand, tells "Marketing Daily" t ...
- Ford's New 'Unstoppable' Campaign For New Ford Edge Is Diverse And Global
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
The target is successful, business-minded people who are likely to be acti ...
- McDonald's Will Stop Sharing Monthly Sales Numbers
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 29, 2015
As of April, McDonald's global same-store sales had shrunk for 11 consecuti ...
- Yum! To Roll Out Delivery At Taco Bell, KFC and Pizza Hut
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 29, 2015
Taco Bell and KFC may introduce delivery this year, while Yum! Brand ...
- Royal Mail Sends Out RFPs For Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 29, 2015
Royal Mail is speaking with creative agencies about a new brand campai ...
- Government Polls Automakers On Cybersecurity
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 29, 2015
It has to happen. Now that cars are connected devices on wheel ...
- Sprint CEO Says Unlimited Data Won't Be Around Forever
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 29, 2015
Unlimited data isn't exactly a profit engine. Why not charge for dat ...
- J.D. Power Drives Off The Lot With NADA Used Car Guide
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
NADA's Used Car Guide, which serves retailers, financial institutions, insurers and softwa ...
- Water Cooler Talk Is Fruitful And Multiplies Purchase Consideration
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
The Word of Mouth Association says 13% of our purchase ideas a ...
- Fruit Of The Loom Takes On Tuck-In Tees At X Games
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
At the X Games in Austin, Texas next week, famed motorcycle rac ...
- Chevy Adding Apple CarPlay And Android Auto To 14 Models
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 28, 2015
A day after Hyundai became the first automaker to formally confirm pla ...
- FCC Proposes Rights To Let People Block Telemarketing Calls And Text
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 28, 2015
FCC Chair Tom Wheeler has proposed closing some loopholes in order ...
- Prudential's Mobile Card Game Asks Odds Of Living To 100
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 28, 2015
Prudential is playing a game of odds with new digital campaigns, v ...
- Jawbone Sues Fitbit Ahead Of Rival's IPO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 28, 2015
Consumer electronics company Jawbone has sued rival Fitbit in California State Cou ...
- Genderless Underwear Uses Mastectomy Patients As Models
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 28, 2015
Genderless underwear company Play Out launched a campaign featuring as models brea ...
- Data-Driven Marketing On An Upswing, But Marketers Wary
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Neil O'Keefe, SVP of CRM and member engagement at the DMA, sa ...
- Auto Sales Heating Up For Summer
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Spring is here and that means people are shopping for things. A ...
- Chicago Tries Transit Etiquette Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 27, 2015
Chicago Transit Authority will launch a "courtesy campaign"' aimed at getting peop ...
- Arby's 21-Hour Commercial, Now On DVD
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 27, 2015
Arby's is out-doing its 13-hour, Guinness World Record-breaking ad showing brisket bei ...
- Sixt Taps Grey For U.K.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 27, 2015
Sixt, the German car rental company, has appointed Grey London to dri ...
- GM President Says No Merger Talk With Marchionne
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 27, 2015
General Motors' president Dan Ammann said the company has no plans ...
- States Sign Settlements With FTD, Classmates.com Over Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 27, 2015
The attorneys general from 22 states have signed an $11 million settleme ...
- Tony Hawk Takes His Kids On A Skateboard Holiday In A Mini Countryman
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2015
The effort includes a long and short version of the TV a ...
- Millward Brown BrandZ Study Shows Power Of Tech And Mobile Commerce
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2015
Chinese brands, of which there are 14 in the Top 100 ...
- Samsung Debuts Iron Man Edition Galaxy S6 Edge
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 26, 2015
A sponsor of Marvel's latest Avengers movie, Samsung is out with Ir ...
- YouTube Launches New Ad Technology
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 26, 2015
YouTube is launching a new advertising format, TrueView for Shopping, which lin ...
- May Auto Sales May Be Giant
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 26, 2015
After a slowish April, new car sales for May are exceeding expectatio ...
- Frisch's Acquired By NRD Partners
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 26, 2015
Iconic fast casual chain Frisch's (founded before there was something called "fa ...
- Ecuador Continues U.S. Tourism Push With Digital Focus
Marketing Daily, Karl Greenberg - Friday, May 22, 2015
The country's tourism minister, Sandra Naranjo, tells "Marketing Daily" that while t ...
- Arena's Eye Lightbulbs And Fixtures For Cost Cutting
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 22, 2015
Philadelphia's Wells Fargo Center, home of basketball's 76ers and hockey's Flyers, switch ...