- Honda Does Twitter Giveaway Of Accord
Marketing Daily, Karl Greenberg - Monday, November 30, 2015
Honda says the program, via RPA, will kick off with a twe ...
- Consumers Moving From Soda To Bottled Water
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 30, 2015
A new report from Packaged Facts, "Bottled Water in the U.S.," fin ...
- Etihad Launches United Arab Emirates Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 30, 2015
Etihad Airways, the Abu Dhabi-based airline, said it was targeting an increa ...
- Acura Sees Future In Stronger Sedans
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 30, 2015
Acura has been around for 30 years, and hasn't been able ...
- Mayer Arrives At FCC To Tackle Privacy
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 30, 2015
The Federal Communications Commission is serious about privacy. The commission has hir ...
- ISIS Appropriates Anti-Smoking Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 30, 2015
Isis has appropriated U.K. National Health Service anti-smoking ads to convince peop ...
- Toyota Signs On As Global Paralympic Sponsor
Marketing Daily, Karl Greenberg - Sunday, November 29, 2015
The committee says support includes both the summer and winter Paralympic even ...
- Millennials, Others Planned To Eat Local And Couch Surf
Marketing Daily, Karl Greenberg - Friday, November 27, 2015
They are also more likely than non-Millennials to shop on Black Frida ...
- Nissan Marketers, Agency Encounter Engine Grease
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2015
Jeremy Tucker, CMO at the Nashville company, tells "Marketing Daily" that t ...
- Emails Suggest Coke-Funded Program Is PR Jiu-Jitsu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 25, 2015
There are new emails from Coca-Cola around the faux anti-obesity program ...
- Tesla Model X To Start At $80,000
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 25, 2015
Tesla's new Model X battery-electric SUV will carry a starting price ...
- Swing Men: Tennis Channel Extends With ATP World Tour
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 25, 2015
If you want to see Roger Federer, Novak Djokovic, Rafael Nadal, An ...
- Sir Hegarty Says Ad Globalization Weakens British Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 25, 2015
Globalization in advertising is weakening the brand reputation of Cadbury and oth ...
- Google Gives A Dollar For A Dime
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 25, 2015
Android Pay is now available to everyone with a compatible device. ...
- Car Sales Warm Up November
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2015
The firm predicts total and retail new light-vehicle sales will rise ...
- Hyundai Motors' Schreyer Talks Tension And Design
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2015
In 2012, Peter Schreyer became the first non-Korean president of Kia, a ...
- Paris Tourism Reeling After Attacks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 24, 2015
France is the most-visited country in the world, with more than ...
- Warm Weather Equals Cold Sales Volume At Retailers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 24, 2015
Unseasonably warm weather has been bad for retail, as consumers have n ...
- This Could Be Strongest Holiday Shopping Season In Years
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 24, 2015
This could be a record holiday season for shopping, per investment strategi ...
- The Muppets Join Spike, Charles, Samuel L. For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 24, 2015
Earlier this year, Spike Lee, Charles Barkley and Samuel L. Jackson we ...
- New TrueCar CEO Hopes To Re-Build Bridges
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 24, 2015
Chip Perry, as of Tuesday the new CEO of TrueCar Inc., sa ...
- Fiat Chrysler In AMA Redux
Marketing Daily, Karl Greenberg - Monday, November 23, 2015
The 90-second spot features Atlantic Records artists Charlie Puth, country star Bre ...
- A Pitch For Film About Book About Korean Auto Biz
Marketing: Automotive, Karl Greenberg - Tuesday, November 24, 2015
I watched "Adaptation" last week. It's the Charlie Kaufman movie about Charl ...
- Mercedes-Benz Has Most Effective Auto Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 23, 2015
Market researcher Ace Metrix says Mercedes-Benz is the most effective luxury automoti ...
- McDonald's Tries Boutique In Toulouse, France
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 23, 2015
McDonald's is bringing back some of its original feel with a takeout-on ...
- A-B Extends Deal With Daytona Speedway, Daytona 500
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 23, 2015
Anheuser-Busch has signed a multi-year deal with Daytona International Speedway that exten ...
- VW Scandal Spreads To Audi, Porsche
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 23, 2015
Volkswagen Group's emissions scandal has gotten a lot bigger, as the Environment ...
- Tylenol Canada Offers Broader Definition Of Family
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 23, 2015
Tylenol Canada, following a trend toward redefining the traditional idea of famil ...
- Cadillac's Ellinghaus On Meaning And Method
Marketing Daily, Karl Greenberg - Friday, November 20, 2015
The campaign puts Cadillac vehicles in SoHo, where entrepreneurs roam, and ne ...
- Lexus And Barneys Create 'December To Remember'
Marketing Daily, Karl Greenberg - Friday, November 20, 2015
Two Lexus TV spots, via AOR L.A., Calif.-based Team One, are centr ...